How Best To Use Affiliate Links in Your Digital Marketing

In digital marketing parlance, an affiliate link is a unique URL given as a referral to affiliates for tracking traffic movement from the affiliate website to the merchant website. Digital marketers rely on these links to help them track the traffic and conversions generated by each affiliate. The commissions due to affiliates are determined on the basis on these conversions. What this means is that without unique affiliate links, it is practically impossible to attribute conversions correctly and accurately to affiliates. This is because the links help affiliates to track their performance. Data from the tracking helps affiliates to refine and improve their strategies to attract more traffic, get more leads and conversions. To get these results, an affiliate must promote these unique links in the right places and via the right channels that can help enhance their visibility. It is not really the affiliate links per se but the ways the links are promoted that greatly help to enhance their effectiveness.

 
Following are tested and effective ways to efficiently promote your affiliate links in your digital marketing to get the most benefits from the links.

Use Affiliate Links in Your Product Reviews

Affiliate marketers use product reviews to attract engagement from their audience by building interest and curiosity. So when affiliates promote affiliate links to the products they are marketing in the content of these reviews, they help to generate traffic and even conversions. For better results, you can also create affiliate review videos to promote your affiliate products and links. Reviews may be directly responsible for driving traffic to your content but the affiliate links you promote along the content help to generate leads, conversions and sales from the traffic.

Use As Affiliate Banners on Your Website

Banners as ads tools on your website are highly visual. They directly appeal to your audience thereby increasing the chances of clicks. If this happens, the affiliate links on the banners will direct the visitors to the products you are marketing. That increases the chances of conversions and sales. But, the locations you place these banners on your webpage is of paramount importance. For best results however, you can best place banners on the top of your web pages and on the sidebars and footers of the pages. On these locations, banners tend to be more visible and as such generate more clicks.
 
Use Links on Repurposed Video Content

Marketing videos are highly visual and naturally help to increase traffic to websites. Therefore, adding video content to your website is highly beneficial to the website. If the videos carry affiliate links, they help direct traffic to your affiliate products. It is smart marketing therefore to add affiliate links to your video content by simply mentioning the link in your video or in the description. If your video is of high quality and impactful enough, it will attract a significant number of clicks on your affiliate links. That can be great for conversions and sales.

Add Links on Your Landing Page

Your landing page is a webpage on your website where every visitor first makes contact with. It usually has details of the merchant tools, applications, software and apps you use and the products/services you are marketing. You can add your affiliate links to these products’ descriptions for maximum exposure to visitors who land on your website. When your visitors understand these descriptions, they may be tempted to click on the links. That gives you the ultimate benefit of getting conversions and sales.

Add Affiliate Links to Your Email Newsletters

In digital marketing, emails Newsletters are a very effective way to build great relationships with your audiences. This is more so when you already have in place a responsive email list which you can segment for more effective marketing. With such list of subscribers, you already have a very valuable marketing asset in place to handle your promotions. It contains a list of persons who already subscribe to what you are up to and as such well positioned to read your newsletters. Newsletters to such a list usually serve as veritable channels to promote affiliate links. They help you to build the much needed trust with your recipients and that helps to enhance more clicks on your affiliate links.

Run Links on Pay-Per-Click Ads

Running ads particularly on Google is one great way to promote your affiliate links to attract clicks. In digital marketing, this is about the most direct and straightforward way to promote affiliate links. Characteristically, it manages to bring in the most clicks and conversions. It is a very efficient way too because you are only required to pay for clicks successfully delivered and nothing more.
 
Add Links to Your Posts on Content Publishing Platforms

If you are a blogger, aside adding links on the blog content of your blog, you can also add links on the content you publish as a guest blogger on other platforms or on the content you publish on content publishing platforms like Medium. Such platforms allow you to do link promotions in your posts directly. That means you are allowed to add your affiliate links to your posts on such content publishing platforms to generate traffic and clicks.

Use Affiliate Links on Your Own Products

If you run your own e-commerce store, it means you have your own products to sell. You can add affiliate links to the descriptions of these products. Be careful though to ensure you naturally add affiliate links to your products in relevant places. If your audience already trusts you enough to come over to your store, they will also trust the affiliate products that you market with the affiliate links in your products. That translates to more clicks and a rise in affiliate sales.

Use Links on your Content on Social Media and Forums

Social media is one hugely popular hangout for most people these days. Smart marketers target their audiences there as well with affiliate products. To leverage marketing on social media effectively, a marketer must have a sizeable following and a good online presence particularly on the very popular platforms like Facebook, Twitter, LinkedIn, Instagram and the likes. Once you’ve created this online presence, you can tactically promote your affiliate links leveraging the in-house marketing tools of the various platforms. Some of the platforms allow you to add affiliate links to your social media bio and descriptions. You can also create posts tactically promoting these links on the platforms. You can in addition promote affiliate links on popular forums with like-minded discussants and with good results as well.

Last Line

If you are able to promote your affiliate links well enough, it is possible for you to earn more in affiliate marketing. No doubt affiliate marketing is one great way to earn money online. But, you need to know the right strategies/techniques to promote your affiliate links online to make this happen. All the foregoing strategies/ways/techniques as discussed come in very handy in that quest.