Potent Tips to make your E-commerce Website more Responsive

Worldwide, as more and more people are increasingly shopping online, e-commerce tends to grow in popularity in tandem. Reports indicate that online sales are ballooning around the world. It is no surprise therefore that more and more entrepreneurs are starting e-commerce businesses while many others who already had businesses are taking them online. This scenario not doubt comes with a huge competition to make sales online. For your own e-commerce business to survive such environment, you must learn to think out of the box, to make the business stand out. The following tips come in very handy in that quest.

Make Your Website Attractively Unique

Since you do your online business out of your e-commerce website, it is logically where to begin. Your website must have something uniquely attractive enough to set it apart from your competition. This uniqueness has to do with its design, layout and even in aesthetics outlook. The products you are selling out of the website too must be different and even better than what others have on the market. All these can help enhance the uniqueness of your e-commerce website. If this uniqueness manages to project your e-commerce store over and above the rest, it can help it to attract more customers and ultimately increasing sales.

Make Your Website User-Friendly

You must pay good attention to your e-commerce website design and layout to make it user-friendly and visually appealing. This also helps the site to compete favorably with millions of other websites. For best results, be sure the site has a simple and intuitive design that allows it to load fast. It must have clear navigation, high-quality product images of the right sizes with good and captivating image descriptions. Since over 60% online data is now attributable to mobile devices, it is smart too to optimize the website for mobile devices. You cannot afford to miss out on such huge numbers of people who now prefer shopping online with their mobile devices, particularly smartphones.

Take Advantage of E-mail Marketing

Among digital marketing channels, e-mail marketing remains one of the most highly effective. Through e-mail, you can easily reach out to hundreds of thousands of customers and potential customers in a matter seconds to promote your products to them. You can effectively use e-mail marketing to send newsletters, promotional offers and updates to the e-mail list of your subscriber base by merely pressing a computer button. You can also use e-mail to re-target shoppers in their shopping journey through your website. With it, you can manage to persuade shoppers who have abandoned their shopping carts before payment to continue and finish their checkout procedure. E-mail is also very effective to lure previous shoppers back in who earlier abandoned their shopping for whatever reason.

Optimize Your Website for SEO

Search Engine Optimization (SEO) is essential to driving organic traffic to your website. If your website is optimized with the right keywords related to your products, niche and industry, it will be more visible to search engines. That way, search engines can rank it higher on their search engine results pages (SERPs). If that happens, it can help the site attract more organic traffic which ultimately will help to increase your chances of making more sales from the site.

Leverage Social Media Popularity
 
Because of the huge popularity of social media, it is an excellent tool for promoting your e-commerce business and engaging with customers. You can leverage social media platforms to directly target customers where they are likely to be among the very popular social medial platforms like Facebook, Twitter, LinkedIn, Instagram and the likes. You can build your presence on these platforms and market directly to the right audience that is likely to be interested in the products you are marketing. You can arrange some form of collaboration with social media influencers and affiliate marketers to create more awareness for your e-commerce store. If you do, it can effectively help to enhance your sales.

Diligently Monitor and Improve Your Website

Since you cannot market in the dark, it is great to diligently monitor the performance of your e-commerce website with analytics data. Smart online tools like Google analytics tools can help to generate valuable data about the performance of your website. This data will provide you with valuable insights into the performance of your e-commerce business. You can effectively use analytics tools to track your website's traffic, conversion rates and other key performance metrics. The data you generate can help you to identify vital marketing areas that need improvement and or optimization to make your e-commerce business perform better.

Regularly Offer Freebies
 
Yes, most shoppers cherish free stuff. Who doesn’t anyway? For this reason, many shoppers are usually more likely to make a purchase if they know they can get free shipping for instance. Many customers like freebie offers like “buy three and get one free” and suchlike freebie inducements. You can even decide on a discount, token gift or free sample for customers who make purchases over a certain amount. If you do this regularly, you’re likely to notice a spike in sales whenever such freebie offers are on.

Your Essential Guide to Success in Affiliate Marketing

Worldwide, affiliate marketing has become a very important part of online business. It is not only because it is a very simple business model, but also because it is a great way to make money online. Affiliate marketing offers online business owners a great way to monetize their websites/blogs as well as social media accounts. The business model may be simple but because affiliate marketing has many variants, it may at times confound people who are just starting out. Even if you are a beginner but you are keen on making money with affiliate marketing, below is an essential guide to help you out.

Choose the Right Products/Services to Market

Affiliate marketing essentially involves affiliates helping product merchants to market their products in exchange for commissions from any sales they help to generate. Choosing the right products/services to market is therefore an essential part of succeeding in the business. It may at first look daunting to choose the right products to market, but with diligent research, you can get it right. What you really need are good quality products that sell well. Without good sales, the opportunity to earn good commissions is severely limited.
 
Build an Audience

Having a great audience to market to is key to success in affiliate marketing. You can build a great audience through consistent quality content creation. This is an audience that your content attracts because they have interest in your business niche and therefore want regular information about the niche. This is the type of information your content must reliably supply to keep attracting and growing your audience. The content must appeal to a wide range of people for it to be really valuable since it is expected to bring in more potential customers from different demographics and backgrounds. If you decide to create this content by blogging, you can package it as helpful tutorials or product reviews related to your business niche or topic. You can in addition create how-to videos for YouTube, Instagram, TikTok or other social media platforms. If you optimize this content with technical SEO, it becomes visible to search engines that will send organic traffic to your website. That helps to enhance your conversions and sales.

Choose the Right Affiliate Program

Reputation matters a lot when deciding which affiliate programs to join. The task may be daunting for beginners though but if they are able to take into consideration important factors such as commission rate, product range, free training, marketing tools, payment terms, customer service, partner support, tracking capabilities, and a whole lot of other services which reputable affiliate programs like Strong Future International, SFI, render to affiliates, they are on the right track. Once you’ve chosen the right and appropriate program that meets all these criteria, you can start promoting products you’ve chosen right out of their website and yours. To enhance this promotion, be sure the content you create is valuable and woven around the products you are promoting. If your content shows potential customers how they can benefit from the products you are marketing, they are more likely to make purchases.

Drive Traffic to Your Affiliate Links

It is a great marketing strategy to deliberately drive traffic to your affiliate links. The more people click through and make purchases through these links, the greater your potential to earn commissions on the sales. To get the right traffic, your content must be optimized for search engines, it must be valuable and impactful and it must reach the right audience at the right location. Creating a strong social media presence for your business is also very essential to attract traffic. If you have the resources, you can consider investing in paid advertising or pay-per-click campaigns to bring traffic to your products. This helps to ensure maximum exposure and directly increases the chances of attracting those users most likely to make purchases through your affiliate links.

Grow and Scale your Affiliate Business

One more vital strategy for successful affiliate marketing is your ability to grow and scale your business. You can achieve this through a comprehensive marketing strategy that encompasses everything from marketing tactics to customer service approaches. Make sure the product/service you are marketing is well-suited for the market it’s intended for. The product/service should therefore be well designed to stand out among competition. If it manages to meet customer needs, that alone can make the product/service attractive enough to get potential buyers. You can stimulate growth by developing ways of scaling up your business operations by way of acquisition of new technology, improving business processes, and hiring additional staff as needed. You can in addition consider expanding into other markets or niches where your product/service might be in demand. These processes can help to stimulate positive growth in your business and that means more revenues.

Maximize Profits with the Right Tools

The foregoing marketing techniques usually come with their own unique set of challenges. These are challenges you must overcome to generate good results that can help you maximize profits. You therefore need the right tools such as Google analytics tools to help track your marketing progress accurately without which you’ll find it difficult to maximize profits in your marketing campaigns. These smart tools will help you to easily identify which ads are performing well and which are not to enable you make adjustments as appropriate. With these tools, you’ll be able to accurately identify areas in your marketing campaign requiring improvement or optimization for better results. These smart tools can thus help you to make well-informed marketing decisions about how to run your business most efficiently and profitably over the long term.

Summing Up

If you want to make money in affiliate marketing, you need focus, a bit of hard work and dedication to make it happen. Once you succeed in choosing the right products/services to market, build an audience, join the right affiliate program and drive traffic to your affiliate links, you can grow and scale your business well enough to be able to maximize profits using the right tools.  The foregoing techniques can be of great help to you in this quest.

5 Proven Success Tactics for Affiliate Marketing

Affiliate marketing is presently one of the most cost-effective ways to earn money online.  But it is also one of the least understood ways particularly by people who are new to affiliate marketing. This is because affiliate marketing tactics keep evolving as online tools and the internet keep advancing. Most marketers always want to succeed as affiliate marketers. Well, not everyone can but those who can need to get a handle on proven success tactics in affiliate marketing to be able to do so. This success comes by way of viable tactics in website affiliate links promotion, SEO affiliate advertising, social media affiliate promotions, blogging affiliates, search engine affiliate ads, GMB affiliate promotions and so on.

Do you want to succeed as an affiliate marketer? Here are five proven tactics that can be of help to you.

1. Clearly Set Out Your Goals: If you have challenges with knowing what kinds of goals you should be striving for, take some time and think about your strengths as well as why you’re embarking on an affiliate marketing business in the first instance. Typically, in anything you do, set goals provide direction and focus. So, if you want to be a successful affiliate marketer, you must set your goals. That way, it is easy for you to know what you want to accomplish and then plan on how you’re going to get there. This is why successful affiliate marketers are typically incredibly goal-oriented business people. Without set goals, it can be hard to stay motivated. Reaching goals you didn’t set naturally poses a greater challenge. To succeed, just make sure your set goals are clear, simple, measurable and attainable within a given time frame.

2. Form an Opinion: Forming an opinion about what you want in hugely motivating. In affiliate marketing, doing so can be a tough but incredibly rewarding exercise. If you know what you want, it becomes easier to follow through on how you intent to get it. Significantly, deciding what’s best for your business and your audience early on is one great recipe for success particularly in affiliate marketing.

3. Use the Right Online Tools: For established online marketers, it is always difficult to know how well you’re doing if you are unable to keep track of your success. You can keep good track of your success in two main ways. You can track your traffic and conversions over time or track how much money you’re making from your marketing efforts. To do this reliably, you need online tools. The most popular among these tools are Google Analytics, Ahrefs and SEMrush. While Google Analytics helps to track referrals and visitor data, Ahrefs and SEMrush help to keep track of additional stats such as traffic sources, keyword research, page performance, and more. They give more detailed data than what Google Analytics offers on its own. With this data, you can have a better understanding of your marketing efforts. This enables you to know at any point in time what works best for your business and what requires more and better focus. 

 
4. Keep Accurate Track of Your Progress: To keep accurate track of your marketing progress, you need reliable online tools. Google Analytics, Ahrefs and SEMrush come in very handy here. They help track referrals and visitor data as well as additional stats such as traffic sources, keyword research, page performance, and more. If you are marketing with content, Google Analytics tools help you to understand which content is doing well and which is not. Such data allows you to make informed decisions about which content to rejig or discard and which to keep promoting. You can also have a glimpse about how other marketers are faring with their marketing strategies and how you can adjust yours for better results.

5. Choose your Keywords Wisely: After doing a comprehensive keywords research to determine which keywords are best suitable for the products you are selling as well as your business niche, you need to choose these keywords wisely because of today’s more advanced SEO internet environment. You marketing efforts rely greatly on these keywords to succeed as an affiliate marketer. Your marketing business depends on them to gain competitive advantage over your competition. With the right keywords and SEO in place, you can commence your search engine marketing campaign in earnest. If your SEO is good enough, search engines like Google for instance tend to rank your business high in their SERPs. That way, your business benefits from good organic traffic search engines send to it.

7 Effective Strategies to Promote an eCommerce Offer

Affiliate marketers earn better commissions if they are able to effectively promote products and instigate more sales. To do this, they need good strategies to get results. With the aid of a fitting associate offer and good promotion strategies, they can maximize leads and sales from their marketing efforts.

If you own an eCommerce store and you want to get the most out of your eCommerce affiliate programs, do not ignore the following strategies if and whenever you want to promote an offer.

 
1. Decide on Your eCommerce Offer

This is one vital decision you must take before you start looking for affiliates to help in the promotion. It is hugely important to decide at the outset what you are going to promote and what results you expect. What you decide on will serve as your offer. It is this offer you can use to attract affiliate marketers. For affiliate marketing purposes, the details of the offer must include, your product/brand/business, the commission rate, shipping information, product descriptions and images/graphics related to the product/brand.

2. Position Your Website Landing Page Well

The landing page of your website is the first point of call when visitors hit your website. For this reason, it must be captivating enough to hold visitors’ attention for a while. As a rule of thumb, it is not advisable for the homepage of your eCommerce store to be its landing page. The reason is because most of your website visitors may not pay enough attention to your homepage before they get distracted. Exception however is if you are able to arrange your homepage in such a way that it serves as your products page too. The goal here is to be sure this page helps you to convert as many leads as possible to sales. For best results, marketing experts recommend that your homepage must be eye-catching and interesting enough to hold visitors’ attention a few seconds longer. To guarantee this, your main headlines must be bold, grabby and punchy. The page must have a social proof and of course a CTA. It must have eye-catching media content particularly graphics/images as well as videos. Your marketing story-line must be compelling enough with clear products benefits and features. With these seemingly little but important details in place, you can make your landing page even more effective to help procure more conversions.

3. Track with the Right Tools

The most popular tools in the business for now are Google Analytics tools and many are free to use. With these tools, it is fairly easy to determine exactly how affiliate marketing impacts your eCommerce site. From the insights garnered from the use of these tools, you can have a very distinct idea of how many people click on your ads/links, how many of those clicks turn into prospects and how many of those turn into conversions. For most marketers, such data amounts to a hugely important trove of information that allows them to effectively measure the direction and even success of their affiliate marketing campaigns.

4. Promote with Videos/Visuals

To instantly grab the attention of your website visitors, you need good visuals. The more visitors’ attention you can grab, the better for your business. Technically and for marketing purposes, visual content usually works better than written words because visuals tend to grab attention faster and better. The higher the quality of your visuals therefore, the better they attract the attention of visitors. You can even get better results if you effectively combine videos and written content perfectly. Most affiliate marketers appear to be used to that sort of combination. For this reason, eCommerce store owners should always endeavor to create and share high-quality visuals with their affiliate marketers.

5. Choose a Promotion Strategy

For a successful product offer, strategy is very important. You must decide on a suitable promotion strategy for your offers and get your affiliate marketers to key in. If for instance you decide to go with an advertising network like Google, it is imperative for you to provide all necessary information about your offer and your affiliate marketers will decide for themselves how  best to promote it. Same strategy applies even if you decide to work with larger affiliate networks. However, creating the best affiliate offers naturally starts with the right products. Next is to identify which segment of people would be better drawn to your products. This you can determine by drawing patterns from their online behavior. From this pattern, you can better target them where they can be found then tailor your ads to their biases. That way, you get the best results.

6. Direct the Right Products to the Right People

This requires audience segmentation. Without it, you risk marketing haphazardly with very poor results. A good strategy is to make sure the bulk of your marketing activities are directed towards meeting the right demands of your consumers. For effectiveness, you must always identify the right products that meet the needs of each set of consumers based on segmentation. Characteristically, most online users are always quick to disregard unspecific ads/campaigns that are irrelevant to their current needs. This is why, for effectiveness, online advertising must be targeted with pinpoint accuracy.

7. Promote with Time and Location Consciousness

The Internet is a worldwide 24/7 market place. This is why time and location are two critical factors in eCommerce marketing. You must time and direct your ads in such a way that they have a very high chance of being seen by the people you are targeting. So, you must give very careful consideration to time and location when developing your marketing campaigns if you want to get good results. You must pay careful attention to differences in time zones around the globe. That is what determines when your prospects are most likely to see your ads. In addition, your ads should be shown only to those prospects within the geographical reach of your distribution services. Promoting a product to people you have no means of serving amounts to wasted efforts which you can least afford as an eCommerce store owner.