The landing page is mostly where online marketers close deals. When marketers say a landing page is good, it simply means it coverts well. There is however no generally accepted formula for creating a high-converting landing page. What most marketers do is to simply try various techniques to find out what works and what doesn’t. Following are some tricks/techniques that can be very handy to create an effective landing page that converts well.
Write a Convincing Copy
If you must market to people, your content must interest them and capable of convincing them. Writing an interesting copy falls into that category. The secret to writing a convincing copy is to keep it loaded with information, simple but yet engaging. For it to be effective and convincing it must clearly highlight what your product offers and how it can directly benefit your target audience. That info on your landing page helps your conversions a great deal.
Use Catchy Designs and Quality Images
The attention span of most internet users is always very short. What quickly catches their attention is what helps conversions. Landing page design, color combinations, general aesthetics and good graphics/images help the attraction of a landing page. It is however advisable to be mindful of visual simplicity at all times. The CTAs on the landing page must be well isolated and clearly distinct from other elements on the landing page to attract potential customers and customers' attention. This can be further accentuated if you place other elements on the landing page that can attract and direct your prospects to keep reading and to take positive steps towards conversion on the page.
Include Social Proof
Social proof on your landing page shows authenticity and authority. You can thus highlight various forms of social proof on your landing page to enhance its conversion. Among content marketers, the most popular social proof are case studies, achievements, awards, testimonials, customer success stories, breakthroughs, reviews, milestones and celebrity/influencer endorsements. All these help to enhance conversions.
Create a Great Value Proposition
When used correctly, value propositions generally help conversions. What marketers generally mean by value proposition is what they refer to as a clear statement describing the unique advantages of what they're offering on their landing pages. It represents what is available for prospects to help solve their problems and why what is available is uniquely so different from others in its class. The unique features of an effective value proposition are mainly the relevancy and differentiation. If these glaring advantages are conspicuous and easily noticeable on the landing page, they quickly help to catch the attention of prospects. That helps conversions a great deal.
