Effective Twitter Use Strategies for Digital Marketing

It is difficult to be an effective online marketer these days without engaging in social media marketing. Twitter has become one of the favorite social media platforms for most marketers. That appears to be because of its ease of use and popularity. So, for many marketers and entrepreneurs looking for fast and effective ways to build their social media presence, connect with peers and engage with a huge target audience in real time, Twitter is now the platform of choice. It is one ideal and very effective platform for relevant industry information, valuable relationships and for sourcing new customers. To get these results, your Twitter use strategies must be right and effective at all times.



These here strategies as distilled from the user experience of many notable and renowned marketers/entrepreneurs if well used can engender amazing Twitter experience and results.

1. You can easily share Industry Content on Twitter. This is information such as trending content, news within your industry and articles/tweets that most appeal to you and your followers.

2. On Twitter, you can add value early as a strategy. That enables you to grow your audience if the value you added continuously gets seen over and over again by the same target audience.

3. If you schedule your posts on Twitter, it allows you enough time flexibility to positively engage with your readers at a later time even if you are very busy offline.

4. When you post at the right times on Twitter, you can engage with different audiences at the exact times they can be found online. That helps to improve engagement and drive traffic.

5. Since Twitter is concise with about 280 character limit, you can utilize short links customized to your domain/blog to help drive traffic from Twitter to your website domain/blog.

6. If you join conversations relevant to your industry on Twitter, you are opening up one potent avenue to establish very valuable business relationships and increasing your brand awareness.

7. By joining the top Twitter topics, you get positioned in a more professional way to get better engagement and results as against starting your own discussion afresh.

8. By tailoring your content to fit specifically on Twitter rather than copying and pasting from somewhere else, it earns respect for you and makes you to look more professional.

9. If you connect with Thought Leaders on Twitter, you can leverage the relationship to build a huge following for your own brand, get a guest posting and some other highly beneficial opportunities for your business.

10. You can build social proof for your business on Twitter by quickly and professionally responding to comments, sharing positive reviews and mentions and generally engaging with your audience wherever they hang out online.

11. By adding Visual Content like videos, images, infographics, etc. on Twitter, as a marketing strategy, you inevitably induce users to gravitate more easily towards the content.