If you use the creative strategies below, you can maximize the effectiveness of your blogging efforts.
Write Quality Content: With blogging, content is king. The more impactful the content, the better for your blogging efforts! You must be careful to create only content that is worth reading and sharing. Major search engines particularly Google don’t like poor quality content. So, if you as the writer wouldn’t read it, better don’t create it at all.
Make Sharing Easy: A written piece can easily go viral if it is shared easily. Make use of the sharing button on each post generously to ensure your post reaches a very wide audience online. That is the surest way to quickly get real exposure for your blog pieces.
Write only for Your Audience: Write only what you’ll love to read yourself if you were a shopper. By visualizing what your audience will like to read, it is possible to write what they’ll actually read. One essential element to successful online marketing is by understanding who you are writing for very well. You get some traction and impact better when you write solely for your audience.
Create Statistic Lists: Statistics can be very impactful and tell good stories. You can create a list of eye-popping statistics to wow your audience. You get their attention better by creating posts to explain the statistics and how they impact the audience.
Create High Visual Blog Posts: Visuals are very impactful on readers because human brains generally process images much faster than texts. For high visual blog posts, you can use Memes, Videos, SlideShares or Infographics to share a message.
Use Graphs/Charts: Graphs/charts also have high visual impact on your audience. Thus, when you use Graphs/Charts on your blog posts, they make it easier for your audience to digest and understand the message at a quick glance.
Create “Ask the Expert” Pieces: Experts do command a lot of respect in online marketing business. Expert opinion usually plays a great role in buyer decisions. By reaching out to leaders in your industry and interviewing them on burning topics and industry issues, you can get a treasure trove of information to write about. Publishing your findings on your blog makes a great deal of impact on your audience.
Ask Experts to Share: Many industry experts always have a huge following on social media. By following them and helping to share their pieces, you can in turn request them to help share yours. That’s one social media etiquette that is highly impactful on blogging. If industry experts help you to share, you get extra visibility from their huge audience.
Top 10 Lists: This is one blogging strategy made popular by expert blogger David Letterman. He insists that readers always love top 10 posts. Getting quality posts in that range from your blog is good for traffic.
Optimize Your Titles: Doing so helps to attract a crawl from search engines. It also impacts the rating of your content in their SERPs. Because Your Blog Title is the first thing your audience interacts with, it must be impactful at a quick glance. If it is not impactful enough, it risks a frequent pass by from your reading audience since they have many other competing titles on their feed. For more and better impact, it is advisable you spend just as much time crafting your title as you do creating your content, if not more.
Pace Your Posts: Blogging for quality is much better than blogging for numbers. Before you write each post, take some time to think through it before you start writing. Rushing your blog posts just to meet self-imposed deadlines leads to poor quality posts. If you are quite realistic about the amount of time you need for any piece you are writing, you can take the time to do it right. If you can’t do it right, please don’t do it at all.
Be Flexible: It is good to have a content schedule for your blog to avoid overwhelming yourself. However, just take content schedules as mere guidelines that do not require stressing up about. Leave enough room for flexibility to take on more timely events even if not in the earlier schedule. Always remember you are writing for an audience. It is what your audience likes and wants to read that dictates what you should write about most of the time. That demands a bit of flexibility despite content schedules.
Guest Posting: Be sure to do it the right way. You can reach out to blogs in your niche industry and offer guest post content. Some may not accept but some may say yes but with some conditions. If the conditions are acceptable to you, just go ahead with your guest posts. Guest posting on a popular industry blog is good for traffic.
Buy Content if necessary: At times you may not really have sufficient time or hands to meet your content schedule. If that is the case, you can then consider buying quality content. Since content development takes time which you don’t really have, it is OK to hire good content writers for some reasonable fees. Content writing professionals may just require you to provide them a few details about your business. Once you pay their fees, they get the job done.
Write “How to” Blogs: People read blogs to get information or find solutions to pressing problems. Writing “how to” blogs helps to meet that need. You can develop a simple step-by-step post that helps your audience find solution to a problem they are experiencing. By making it concise, simple and enjoyable to read, it easily attracts readers. If for example you run a confectionery business, a good “how-to post” like “How to bake tasteful cupcakes” is a good idea.
Create List Posts: Blog readers tend to like list posts because they are always helpful and straight to the point. You get your info point by point instead of reading a whole lot of stuff before you can decipher a few points from the whole lot you’ve read. If you run out of ideas to write about, you can use Google to help find great blog topics relevant to your niche.
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