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Effective Criteria for Selecting Viable Affiliate Programs

If you are a digital marketer and you want to venture into the realm of affiliate marketing, it is of absolute importance to have a clear se...

Showing posts with label marketing platforms. Show all posts
Showing posts with label marketing platforms. Show all posts

Monday, February 20, 2023

How to Know Popular and Reputable Affiliate Marketing Platforms

Virtual affiliate marketing symbols
It is advisable for marketers who are interested in affiliate marketing to sign up with reputable affiliate marketing programs to take advantage of their marketing tools, training, customer care, large affiliate networks and a great pool of quality products/services to promote. The many resources available on the platforms help marketers get started in earnest if they sign up. Presently, there are many reputable affiliate platforms available that provide the tools and the right support needed to launch and manage an affiliate marketing program. Here are some of the things to look out for to identify reputable affiliate programs.


1. You can sign up free and without any obligations whatsoever.
2. They provide free marketing tools like affiliate links, banners and text ads.
3. They provide free training and marketing resources to affiliates.
4. They provide efficient customer care services.
5. They arrange payment of commissions accurately and promptly.
6. They provide online security on their platforms.
7. They make available quality products and services for affiliates to promote.
8.  They have hundreds of thousands and even millions of affiliates working on their platforms.
9. They are rated highly by professional business bureaus.
10. They are global business outfits operational anywhere there is internet.
11. The opportunities for affiliates to earn on the platforms are unlimited.
12. They can easily integrate e-commerce shops and individual marketers.
13. They provide their own unique payment management tools.
14. They make provisions for affiliates to donate to charitable causes.
15. They provide their own in-house marketing analytics.
16. They provide their own product widgets.
17. They are characteristically transparent and open in organizing their affiliate businesses.
18. They do exactly what they promise they’ll do.
19. They do not compel affiliates to remain on their platforms.
20. Their websites are well optimized and user-friendly.

Following are some of the most common and reputable affiliate marketing platforms that meet the foregoing criteria. You can choose to work with any of them if you want to launch your own affiliate marketing business.

Shopify: Shopify is a very popular e-commerce platform. It provides businesses with the tools they need to launch and manage an online store. The platform offers a robust affiliate program in addition. What is really unique about Shopify is that it has an extensive selection of apps. These apps allow businesses to leverage the marketing efforts of affiliates to increase sales and reach many more new customers. These unique Shopify affiliate program apps provide businesses with an easy way to manage and track their marketing efforts and sales online.

Amazon Associates: Amazon Associates is about the biggest and most well-known affiliate marketing platform online. It is uniquely designed especially for people who want to market Amazon products. The platform offers a very wide range of products to affiliates while providing the affiliates with a variety of tools and resources to help them promote Amazon products. These tools include but not limited to text links, banners, and product widgets.

ClickBank: One great feature of ClickBank is that it is one of the most popular platforms that provide businesses with a wide range of tools and resources to help them to seamlessly launch and manage their affiliate marketing programs. Its unique tools and resources available to affiliates include tracking, reporting, customer care and payment management tools.

Rakuten Marketing: This popular platform provides businesses with a wide range of tools and resources to help them launch and manage their affiliate marketing programs. It also provides its affiliates with a variety of tools and resources, including tracking, reporting, customer care and payment management. It is quite a user-friendly platform.



ShareASale: ShareASale is a very popular platform with marketers because it helps to connect businesses with affiliates. It offers a wide range of features and tools to help businesses launch and manage their affiliate marketing programs. This includes tracking, reporting, customer care and payment management tools.

Commission Junction (CJ): Commission Junction is yet another very popular platform that connects businesses with affiliates. It provides a wide range of tools and resources to help businesses launch and manage their affiliate marketing programs. These tools/resources include tracking, reporting, customer care and payment management tools.

Strong Future International, SFI: Strong Future International, SFI is the largest affiliate marketing program in the world. You can join it FREE and with no obligations whatsoever. It has millions of affiliates on its program and with hundreds of thousands of quality products/services to choose from to promote. SFI is a global business available anywhere there is Internet on the planet. It offers free marketing tools and training, unique affiliate links for each affiliate, handles customer care, computes commissions and makes pay-outs monthly on or around the 10th of every month. You can start earning commissions almost immediately as soon as you join SFI.

Wrapping Up

There are many affiliate marketing programs operating online but the best ones to work with are those meeting the above listed criteria. If you choose wisely, you ‘ll avoid scams, get the best training, take advantage of excellent marketing tools and earn your commissions as due. 

Friday, February 26, 2021

Effective Social Media Marketing Platforms

Social Media Marketing tool, smartphone.
Do you know why digital marketers love social media? The reasons are many but it is mostly because of the huge popularity of social media platforms and the relative ease with which info is shared on the platforms, among many other benefits. Most social media platforms allow you to run ads on their site. For that reason, marketers can easily build awareness for their products and brands even when they have a relatively small audience and reach. The primary goal of social media marketing is to increase brand awareness and establish trust through social interaction with the target audience, to generate customer leads and direct website traffic. A combination of social selling and influencer marketing allows digital marketers to take maximum advantage of social media to promote their brands and grow their customer base. No serious digital marketer can afford to ignore that.



Social media platforms popular with digital marketers include:

Facebook
YouTube
Messenger
Snapchat
Pinterest
TikTok
Twitter
LinkedIn
Quora
Instagram


These social media platforms are free to join and hugely effective for digital marketing. Depending on what you are marketing, and the type of audience you want to market to, there are some differentials among the platforms that should affect your choices. Each social media platform has a point of difference, and its main user-base depends on that. Some have their own in-house analytics tools that you can use to build your own marketing strategy to meet your marketing needs. For digital marketers, things keep getting better on social media.

Wednesday, March 18, 2020

Best Digital Marketing Platforms your Business Needs

Digital marketing conference with graphics and symbols over a yellow table.
Every digital marketer must know exactly from which platforms they need to launch their marketing campaigns online. Depending on your type of business, most of the platforms have something unique to them which can aid digital marketing campaigns for good results. That is where some experience counts to know exactly where to be to get your business in front of your target audience.

Here are some of the platforms many experienced digital marketers recommend.



 

Facebook

With around 1.5 billion active users, facebook commands such a huge audience around the world which digital marketers cannot afford to ignore. It is sociable, easy to use, easy for sharing and hugely popular. A good content out on facebook can easily go viral to the benefit of any campaigns. You can easily post written content, photos/graphics and videos. Get your business a facebook page and see what difference that can make in your digital marketing campaigns.

Twitter

Twitter is a short blog platform which is becoming increasingly popular to pass short promotional messages to a huge audience which you have built up over time. It parades diverse demographics where social and witty writers are very much at home turning out large numbers of short messages 24/7. Information can go viral on Twitter pretty quickly and targeted campaigns can rely on hashtags on the platform. Many Twitter users can share your content easily if it is sufficiently informative, witty, entertaining and or intriguing.

Instagram

Instagram is popularly known as an images/photos/videos marketing platform. Celebrities and popular sports personalities can help products promotion by using their pages on the platform for endorsements. The platform has varied and diverse demographics making it easy to target customers and potential customers with relatively good results. Digital marketing opportunities on Instagram are very huge and marketers who know how are using it to get very good results from their promotional efforts. Instagram is one great place to market businesses related to clothing/fashion brands.

TikTok

TikTok now appears to be a new kid on the block of social media. It is not yet as popular as facebook or Twitter when it comes to social media preferences but it is holding its own and growing fast. Content posted on the platform always stands a very good chance of going viral as well. If you are able to churn out good content on the platform regularly and consistently, you have a very good chance of attracting very valuable attention to your brand/business. For marketers involved in a clothing brand or real estate, TikTok is a great place to market your business. 

LinkedIn

LinkedIn is seen as a platform for serious business persons and professionals. It allows every account holder on the platform to interact and behave as they would ordinarily do in a formal office environment. People sign on to the platform primarily to further their careers or their businesses. On the platform, you can promote any business to like minds and to persons who are looking to do business within the same niche as yours. LinkedIn is one great place to market any businesses related to real estate.

Snapchat

As for demographics, Snapchat appeals more to younger persons because it leans more towards entertainment and gist. If you are targeting young people, you can push out very entertaining content daily to promote your brand image. If properly handled, Snapchat can become a veritable social media platform your brand/business needs to reinforce its brand excitement and create lifetime value for itself.