Effective Social Media Marketing Platforms

Do you know why digital marketers love social media? The reasons are many but it is mostly because of the huge popularity of social media platforms and the relative ease with which info is shared on the platforms, among many other benefits. Most social media platforms allow you to run ads on their site. For that reason, marketers can easily build awareness for their products and brands even when they have a relatively small audience and reach. The primary goal of social media marketing is to increase brand awareness and establish trust through social interaction with the target audience, to generate customer leads and direct website traffic. A combination of social selling and influencer marketing allows digital marketers to take maximum advantage of social media to promote their brands and grow their customer base. No serious digital marketer can afford to ignore that.

Social media platforms popular with digital marketers include:

Facebook
YouTube
Messenger
Snapchat
Pinterest
TikTok
Twitter
LinkedIn
Quora
Instagram

These social media platforms are free to join and hugely effective for digital marketing. Depending on what you are marketing, and the type of audience you want to market to, there are some differentials among the platforms that should affect your choices. Each social media platform has a point of difference, and its main user-base depends on that. Some have their own in-house analytics tools that you can use to build your own marketing strategy to meet your marketing needs. For digital marketers, things keep getting better on social media.