Hot Tips to Build Your Brand Through Social Media Networks

Small business owners can no longer afford to ignore social media networks in their marketing activities. This is not just because of the huge popularity of many social networks but also because of the relative ease of marketing on the networks. Many small business owners have a preference for hugely popular micro-blogging sites such as LinkedIn, Pinterest, Twitter, YouTube, Facebook and Instagram. For this reason, social media is fast becoming the dominant advertising platform online. It is greatly cost-effective when compared to traditional formats of advertising such as TV, newspapers, magazines and radio among others. As preferred ads media, social networks enable small businesses to easily reach their target audiences more effectively through a variety of channels. This is why small business owners can depend on them to build their brands fairly quickly online.

Here are some hot tips/techniques to get the best marketing results from social media networks.

Social Media Management, SMM: SMM requires an integrated approach that takes into account various aspects of strategic internet marketing. This includes planning, measurement, and strategy implementation. If you accurately measure your marketing results quantitatively, you have a great opportunity to understand exactly where you are in your efforts to reach your target audience. This measurement data must include everything from the number of people who have visited your blog, to the number who are now your friends/followers on your social media handles. You can also measure and obtain metrics data on the time spent on each social media platform by your target audience. Next is to measure the actual engagement on the platforms. From the engagement data, you get to know the number of people who actually click on your ads, respond to your promotional messages, and share your content. This information is very valuable for marketing purposes as most marketers very well know. Smart small business owners rely on this data to formulate marketing plans, develop marketing strategies and launch marketing campaigns.

Search Engine Optimization, SEO Strategy: For effective marketing purposes, SEO is not expected to be a one-time process. It is usually a continuous and an ongoing effort with the sole aim of achieving higher rankings on major search engines. Higher ranking on SERPs of search engines translates to higher organic traffic, leads, customers and sales. A good SEO strategy involves using the right keywords in your content, creating backlinks to your website, and generating high amount of traffic to the site. When your SEO is good enough, it helps your business to maintain a positive brand image while greatly increasing its brand awareness on the internet.

Strategic Internet Marketing: This focuses on SEO, paid Search Engine Optimization, PPC, pay-per-click, networking, viral, and other creative strategies. You can strategically integrate them all to get good results. A good SEO helps your business with organic exposure and you can easily incorporate it into your social network marketing plan/strategy. That way, you can easily use social networks to build your brand by directly engaging your target audience.

Combine SMM and Traditional Advertising Methods: Many small businesses successfully combine traditional media marketing with SMM in their efforts to quickly build their brands and grow their businesses. Both are complimentary to each other. It is not smart to rest one for the other if your marketing budget can accommodate both. If the budget cannot, it is advisable to put more of your scarce resources on SMM that is hugely cost-effective. This is a good survival strategy in the hugely suffocating ads marketing space.

Get Reliable Metrics/Analytics Data: To do this effectively it is recommended you use Google Analytics to measure the performance of your marketing campaigns. There are free easy-to-use Google Analytics tools available online and paid ones as well if you are desirous to have a more comprehensive report. Business owners rely on analytics data to have insights into how users are interacting with the content on their websites, search and user behaviors, and demographics. This helps them to have a clear understanding of their audience and the activities they engage in and general audience behavior. Armed with such vital information, they can plan better and create more effective social media marketing campaigns for their businesses.

User tip: For best results from Google Analytics, just import the data, use the filters and options available, and generate a custom dashboard with detailed reports. That way, you can easily return to it and get updated info from it as often as you want.

Online Tips to Grow Your Social Media Presence

Social media has continued to grow as an important tool for sharing and distributing information. This growth manifests in noticeable and significant increases in user engagement and platform usage. Social media is one great way to spread brand awareness, share other useful marketing information and even to do some selling. By exploring some of the features of social media, you can directly target the exact type of people you want your marketing message to reach. That is exactly why social media platforms have become very significant marketing platforms in this age and time, with about 54% of social users using the platforms to research products and services. It is therefore imperative for marketers to grow their presence very significantly on social media. 

These tips can be of great help if you want to grow the social media presence of your business.

Identify Your Audience

You cannot market in the dark to targets you do not see and may not even have. That is why you must clearly identify who you want to market to in any social media platform.  All social media platforms characteristically have a very wide and diverse audience. Setting out clearly on any social media platform who you are and what your business is about can help you to identify a group of people who are not only interested but also willing to follow and share your business page with their own followers as well. That helps to boost your online presence very significantly. For marketing purposes, you can with careful consideration of demographics, interests, careers, industries, etc. build an ideal audience and even segment it for effective marketing messages.

Review Your Social Media Strategy Regularly

Yes, a regular review of social media strategy is imperative because of the rapidity of change in social media services. New apps and new services are introduced from time to time and it is smart to consider them if you want your business to really benefit from them. New platforms continue to emerge and consumer behaviors change as well. Even as new platforms like Myspace and TikTok are new kids on the block, marketers are already finding great uses for these platforms. Regularly reviewing their social media strategies allows marketers to do so.

Schedule Your Content

This you can do with a good content calendar. A good content calendar allows marketers to have a consistent and ongoing social media presence. This presence is dependably consistent with planned posts scheduled for each day/week depending on your type of business. Because a very large percentage of social media users visit the platforms daily, it is good to always have something new and fresh out there to attract their attention. It becomes of great importance therefore, that for you to increase your social media presence and increase your following, you must continually provide fresh and interesting information that resonates with your audiences.

Periodically Evaluate Your Social Media Strategy

As businesses differ from one another, so are social media services/platforms. It is therefore imperative for you to periodically evaluate which platforms work best for your type of business. This is more so when you factor in that consumers have an unprecedented number of ways to search and find businesses online. For a social media strategy to be effective, it must take into account that different platforms attract different audiences and provide alternative ways to share and process information in their own peculiar ways. For instance, the most popular platforms like Twitter, Facebook, Instagram, LinkedIn and TikTok provide peculiar services for sharing information and getting feedback from their audiences. This is what smart marketers can leverage on to build their social media presence.

 

Leverage Content Analytics

Most social media platforms offer comprehensive analytics dashboards that can provide reliable analytics information to users. From this information, you can have the benefits of very useful insights into your audience behavior and how, it consumes your content. Details include the size of your audience, demographics, followers and even tangible metrics to measure growth and progress of your business. This info helps your strategic plans as well with a view to strengthening your social media presence.

Ensure Compliance with Platform Community Rules

To get the best from social media platforms, you must agree to comply with their in-house community rules and regulations. These rules touch on accepted language, terms and phrases, type of photos/graphics and general community relations. Some rules also regulate unfair, deceptive, or abusive acts/practices. If you breach these rules in your marketing efforts, you risk sanctions. Some of these sanctions include restricted use, suspensions, cautions and even outright ban for serial breach of rules/regulations. To get the best services from social media platforms, just obey all their rules of engagement or else…!!?

Adopt Strategic Messaging

Marketers must realize that messages that work well on Facebook for instance may not necessarily work well on Twitter or any other social media platform. This is because most consumers on social media simply want to have some experience and not necessarily to be sold something. For this reason, your marketing messages must always be strategically tailored across different platforms for best results. What really benefits your business is to use effective and consistent messaging that resonates with your audience, builds your brand, and helps others to easily find and share your story. That is what strategic messaging helps to do.

How to Share TC products on Social Networks

Get the word out about a great new product, deal, closeout, or other item at TripleClicks.com quickly and easily. After logging into TripleClicks.com, simply click the Share & Win tab on a product's detail page; then cut and paste the resulting link on Facebook, Twitter, or e-mail...or post it wherever you want.

Your SFI Affiliate ID number is included in any referenced URLs you post, so you get credited with any subsequent sales. Referenced URLs from your referred members will also include your SFI Affiliate ID for crediting when they share via the Share & Win tab.

NOTE: By referring a friend to TripleClicks, you'll automatically qualify for a FREE WAVE3 Membership and enjoy all the benefits that go with it.