3 Simple Ways to Make Money on TikTok

Just like YouTube and Instagram, TikTok as a social media platform is increasingly becoming popular with internet users. Many of these people are using it to generate income and building careers as influencers. This they do through funny animal videos, viral dances and creative visual tricks and mimes to popular songs. Depending on your own inclination as internet user, there’s something for everyone on TikTok, even though it appeals more to younger generations.

What You Really Need to Make Money on TikTok

Just like many other social media platforms, you need followers, real and interactive followers that is. The more followers you have, the more money you can make on the platform. To start with, you don’t really need millions of followers to start making money, but if you have them, so much the better. On the platform, content creators with less than 50,000 followers are known as “nano influencers” while those that have between 50,000 and 150,000 followers are considered “micro influencers”. But, to make money directly from TikTok, you’ll need to have at least 10,000 followers. This is in addition to at least 100,000 video views in the last 30 days.

How is the Money Made?

Basically in three ways:
1. Selling your own merchandise via TikTok.
2. Partnering with brands to post sponsored content.
3. Earning money directly from TikTok through its Creativity Program Beta.

But, you’ll need to follow some key steps to position yourself to make money in these three key ways:

- Identify with a Niche: Posting content in a popular Niche can get you noticed quickly. That means increased views and consequently more money made.

 
- Post quality content regularly: You must make sure you’re consistent in posting quality content. Avoid losing momentum by way of long breaks between posts. This is what can sustain viewership of your videos.

- Build your following: You can start earning with some 10,000 followers but to attract the attention of brands you need around 50,000 followers or more. Then you’ll start earning through sponsorships and other ways.

- Directly engage with your followers: The more interaction you have with your followers, the better your sponsored posts will perform. You can in addition attract more views on your videos as a direct result.

- Jump on trends: TikTok as a popular social media platform is particularly reputed for its viral dances and music videos. If you are able to incorporate the latest trends into your content, you can directly boost the viewership of the videos. That translates to earning more money in the process.

How to Leverage TikTok Advertising Techniques for Brand Success

Significantly, most digital marketers have found a way to leverage the power of social media to push for the success of their brands. The relative new kid on social media block TikTok now provides an excellent opportunity for marketers to take advantage of its advertising capabilities to promote their brands. Because of these capabilities, TikTok has practically become a real advertising powerhouse in the social media space. With currently over 800 million users worldwide, the platform is especially popular with younger generations. This makes TikTok an excellent social media space for brands to reach younger generations as target audiences. Significantly, TikTok has many advertising capabilities and it offers a range of robust data and analytics tools marketers can effectively use to track and measure the performance of their marketing campaigns.

These here tips and best practices are quite essential for leveraging TikTok’s advertising capabilities to its fullest potential.

Consistently Craft Engaging Content

As an advertiser, creating content that resonates with a target audience and encourages engagement is essential. This is especially true when it comes to advertising on TikTok. Advertisers can take advantage of the platform’s creative tools to create content that stands out from the competition. Such content must be relevant to the brand, informative, entertaining and resonates with the target audience. Advertisers can do this by utilizing trending topics, creating visuals that draw attention, and incorporating as much humor as decently possible. Once the content resonates with the target audience, it drives engagement.

Leverage User-Generated Content

User-Generated Content (UGC) is one of the most potent strategies for driving brand success on TikTok. Technically, UGC is content that is created and shared by TikTok users that is related to your brand. Marketers can take advantage of UGC to reach out to a larger audience and build relationships with customers. If well utilized, UGC that can help to get enormous TikTok likes. This is because if the UGC you are using is relevant, it can help to prove to potential customers that your brand is authentic and trustworthy. UGC is an excellent way to build brand awareness and customer loyalty on TikTok. If you use UGC, it is ethical to always make sure to credit the original owners of the content.

Discovering Trends

Discovering trends is essential in TikTok marketing since trends are constantly changing. That makes staying on top of them hugely essential. If you diligently analyze the trends on TikTok, it will help you identify the types of content that will resonate with your target audience and ensure a marketing success. For instance, content from influencers usually trends. So, when influencers create content related to your brand, it gets a very wide exposure because of their large dedicated followings. This exposure is highly valuable to your brand exposure.

If you carefully analyze your current metrics on TikTok it can help you determine what content is trending that resonates with your audience. You can then understand the types of content that are popular on TikTok. This vital info helps you to craft more powerful and effective ad campaigns. It also helps your campaigns to carefully analyze your competition on TikTok. This way, you’ll get to know what your competitors are doing, what content they are posting and what engagement their posts are getting. This can help you identify what’s working and what’s not. You can then use this vital info to craft your content for more effective campaigns.

Tactically Utilize Targeted Ads

On TikTok, targeted ads are an effective way of reaching a relevant audience. If brands target specific users based on age, location, and interests, they can optimize their ad campaigns to maximize their brand reach. This is more so when these ads are packaged in creative, entertaining, and informative videos. Significantly, video ads are the most popular form of advertising on TikTok because they allow brands to create engaging content that users can see in their newsfeeds. For this reason, marketers who want to create a successful video ad campaign should focus on telling exciting and relatable stories to their target audience using videos that are creative, entertaining, and informative. For more effective marketing, marketers should consider optimizing their videos with the relevant keywords to their brand.
Diligently tracking the performance of your video ads and carefully analyzing the data you receive from your ads campaigns will help you to identify which ads are performing well and which are not. This vital info will help you to determine exactly which ads to tweak for better results.

Live Streaming

Live streaming on TikTok is a very effective way to engage with your audience and build relationships with potential customers. It lets you connect with your followers in real time, allowing for more direct communication and customer feedback. Through livestreams, you can directly interact with your viewers real-time, ask them questions, answer their queries, and encourage direct dialogue with them. Doing this helps to make your livestreams more engaging and give your viewers a sense of connection with you and your brand. Livestreams allow you to showcase your products in action and give behind-the-scenes looks into what goes into creating and producing your brand. Hugely effective for marketing purposes no doubt.

Creating Effective Calls-To-Action (CTAs)

You can create and optimize CTAs to maximize your brand reach. For effectiveness, CTAs should be created and tailored to your ads’ intended audience. They should be designed to attract as much attention as possible even at first glance. To maximize reach, CTAs must be concise and communicate the brand’s unique value proposition. Incorporating an actionable element in your CTAs makes them really effective for marketing purposes. For instance, you can through your CTAs ask users to like, comment, or share your post. Additionally, if you use targeted hashtags on your CTAs, it can also be an effective way to broaden the reach of your ads. When marketers use the right combination of creativity and data-driven insights, they can ensure their CTAs reach the right audience and spark engagement.

Using Hashtags Strategically

In digital marketing, hashtags allow users to find relevant content quickly and easily. Therefore, by utilizing the right hashtag strategy, marketers can create a powerful presence on the platform for their brands. This can significantly increase the reach of the brand. For effectiveness, hashtags should be explicitly tailored to the unique needs of each brand. Brands that really want to stand out and get noticed quickly can create customized hashtags unique to their product/service. Hashtags are directly responsible for helping brands to stand out from the vast array of other content on TikTok. That can be really great for brand engagement. When brands monitor their hashtags regularly, it can help them to quickly identify what content resonates with users and the type of content that does not. In addition, diligently monitoring hashtags can help marketers to identify any negative sentiment that needs to be quickly addressed.

Wrapping Up

No doubt TikTok offers a variety of unique tools marketers can take advantage of to push for the success of their brands. The foregoing techniques on how to use TikTok for advertising are really handy to help marketers reach their target audience and push for the success of their brands. If you take up the challenge now, you too can promote your brand on TikTok with the right strategies and attract tremendous success for your brand.

5 Viable Ways to Make Money with TikTok Videos

The buzz is on. TikTok is presently a fast growing short video-sharing social media platform that is hugely popular among young people. This is the population that accesses the internet mostly through mobile devices particularly smartphones. Because of these people, TikTok is gradually becoming a huge sensation on the internet. TikTok presents itself as a social media platform with high entertainment value. Besides this, many young people are now seeking to understand how to make money on TikTok by way of content creation. These content creators are gradually discovering that they can leverage their smartphones to create and share a vast range of short videos to attract positive engagement on the platform. Thus, the most popular content now on TikTok involves dance, comedy, and educational content. This has opened up great opportunities for business and to make money on the platform. For this reason and in combination with the very wide reach of the platform, numerous micro and macro-influencers now find TikTok an ideal platform to share their unique content, engage their large audiences and make money on the platform. This means that TikTok has gradually opened up lucrative opportunities for good business and to make money online.

 
 
Following are 5 viable ways to make some money with TikTok videos.

1. Nurture a Huge Following: Just like other social media networks, success on TikTok is largely dependent on the size of your audience. What this means is how many people are following you. Your first task when you open a TikTok account is to vigorously grow your followers. The trick to do this fairly quickly is to regularly upload high quality videos on the platform. This is what attracts followers. On TikTok, the more followers you have the more influence you have on the platform. It is the size of your audience that determines your influence. It is this influence that brands and businesses are looking for to market their products. That is what earns money for the TikTok account owner.

2. Consistently Create Quality Content: On TikTok, it is just not enough to create content. The content you create must be of high quality and consistent. This is what attracts followers. Therefore, your success on the platform is directly dependent on your ability to upload quality content consistently. This content must be compelling and impactful enough to induce more followers to continue to like, share and encourage others to start following you. That’s positive engagement. The more your followers grow, the more your TikTok account becomes attractive to brands and businesses. That makes more brands and businesses elect to advertise through the account.
 
3. Promote your Content Across other Social Media Platforms: The real power of most social media platforms lies with their popularity and ease of sharing content and information on the platforms. TikTok is no exception. You can directly improve your chances of discoverability and engagement by promoting your TikTok channel on other very popular platforms like LinkedIn, Pinterest, Twitter, Instagram, Facebook and YouTube. This is the gimmick that helps many social media influencers to make good money online. They take advantage of the ease of sharing information multichannel to reach their larger followers on many platforms. So, if you have a cohesive social media strategy across different platforms, it gives you maximum reach and engagement across these channels. That translates to a real opportunity to make good money from sponsored ads endorsements.

4. Diligently Engage with Your Audience: If you have a large following on TikTok, you can become a TikTok influencer. As a TikTok influencer, keeping your audience interested in your content and account is crucial if you want to make money from the account. What this entails is that you must endeavor to robustly interact with your followers in addition to generating the quality content. You can get that going profitably by listening to followers, producing the content they seek, answering their queries and creating live streams on TikTok. You can in addition take advantage of the in-house features of the platform such as TikTok rewards to increase referrals to the platform. Doing these can directly help to grow your audience and ultimately make good money on the platform.

5. Strive to Create Multiple Income Streams from your TikTok Account: If you have an active TikTok account, you have many opportunities to make money from it. So, if you really want to generate some good income, your best bet is to expand your revenue streams. You can for example look towards expanding your income through tipping, selling your own products, brand sponsorships or taking advantage of opportunities like TikTok’s creator fund. TikTok offers these opportunities in varying degrees to help content creators make money by diversifying their income streams. If you are able to effectively diversify your income and hugely expand your network, you’ll have more and better opportunities to make money on TikTok.

8 Cool and Creative Ways to Make Money on TikTok

With now over one billion monthly active users, TikTok has become a social media platform of choice for youths and young adults to make money. They are capitalizing on its fame as the home of short-form video content for entertainment and gaming. In the US, many of these young people are reported to be earning $100,000 or more yearly all from their activities on TikTok. This is why many businesses/brands are now exploring creative and authentic ways to position and sell their products/services directly on TikTok and mostly to TikTok audiences. Anyone can make money on TikTok if they are capable of creating/making engaging and useful short videos that appeal directly to the interests of young people. If you do, you too can make money on TikTok if you deploy the following strategies.

1. Sell your Products and Services

Selling your own products and services on TikTik is one direct way to make money on the platform. Just try what sells well through direct appeal to the interests of young people and you’ll make money. If however you are unsure of what to sell, try listening to your audience. You can do this by creating polls or asking them directly to learn what they might be interested in buying. You can open a personal account on TikTok then create an e-commerce website to process sales transactions and promote it on your TikTok account. You can then add the store to your videos, and encourage your followers to check out the products you are marketing. Sales are generated that way and you start making money.

2. Publish Sponsored Posts

You can publish sponsored posts on your TikTok account and get paid by the content creator. Brands can either sponsor content directly or pay content creators to promote their products in organic posts. It is possible to sponsor just a single post or you create a series of posts. If such posts start trending, they can be boosted to expand their reach even further. The more people see and react to such posts, the more the commission earnings on the sponsored posts.

3. Run Ads on TikTok

TikTok is a very strong advertising platform for brands wanting to market their products to young people. If you are a marketer wanting to take advantage of TikTok ads, there are several types of TikTok ads you can experiment with to compare results. Note however that some types of ads are only available to certain types of accounts. TikTok ads come with simple, in-house powerful tools to help you advertise to millions of users. Ad formats may vary by region, but all ad formats allow you to personalize your targeting by age, location, interest and other factors. That gives you the flexibility to select one or more formats that work best for your brand.

4. Set Up a TikTok Shop

You can set up your own shop on TikTok and sell out of it. This is because TikTok has a partnership with Shopify that allows it use TikTok Shopping feature on its app.  Brands and content creators can thus take advantage of this arrangement by becoming official TikTok merchants and selling directly on this app. Through this TikTok Shop, you can showcase products on in-feed videos, lives and product showcase tabs. You must however check well to be sure your region is included in areas that can use this feature for now, because it is only available in select regions.

5. Collaborate with a Creator

Marketers who market out of TikTok seem to believe that young people really value brand/creator content collaborations and TikTok has a thriving community of such content creators. That makes the platform an excellent channel for collaborating with influencers who already have highly engaged audience/communities. So, if you collaborate with the right creators on TikTok who can authentically position your brand to their audience, it increases your engagement rates significantly. You can therefore take advantage of TikTok’s in-house Creator Marketplace to connect with content creators on the network. That is where you can find the right influencers based on their comprehensive performance and audience metrics to run your campaigns with. The right influencers and creators are also those who have met the eligibility requirements to join Creator Marketplace. This helps to give the assurance to marketers that the creators they partner with in the Creator Marketplace are some of TikTok’s top influencers and hence really great to work with.

6. Use Affiliate Marketing

By way affiliate marketing programs, creators and influencers can promote and sell products/services for third party products/services merchants and they earn commissions for their efforts. This arrangement is a performance-based business model. The more sales an affiliate generates on TikTok, the more commissions they earn. So when content creators create high quality and engaging videos that present affiliate products/services, they can showcase them, endorse, promote and recommend them to others for purchase. This is made credible by the use of unique affiliate links/codes to track purchases influenced by the content creator’s account. That enables the affiliate to receive the right commissions for the sales they generate. But, because TikTok doesn’t allow personal accounts to place clickable links within video descriptions, you can consider opening a TikTok Business account and add an affiliate link in your bio. You can then connect your account to popular e-commerce platforms like Strong Future International, SFI, Shopify and BigCommerce and encourage your followers on TikTok to check out the store.

7. Create, Grow and Sell TikTok Accounts

You can also make money selling TikTok accounts. Such accounts must already be up and running and with a focus on popular niche topics that the buyer is capable of sustaining through consistent quality content. Only such an account makes it possible and easier for a buyer to continue posting similar content and maintaining follower engagement as quickly as possible. People usually look out for TikTok accounts to buy because organically growing a TikTok account could take several months. To save time and efforts, many people prefer buying an already established account to get an instant boost of followers.

8. Collect Tips or Donations

Presently, TikTok has an in-house tipping feature that allows select creators to earn money from tips and donations. Even Fans and Followers can use this feature to show gratitude to the creators they love. High quality video content gifts feature allows viewers send creators virtual gifts and coins. By this process, it is possible for some creators to collect gifts during a live video stream. If you collect such gifts, you can redeem them for Diamonds which are TikTok’s digital in-house currency.

Tips to Succeed on TikTok as an Affiliate Marketer

Affiliate marketing is an excellent way to earn some income from TikTok. Affiliate marketing on TikTok is rather unique because TikTok is about the newest kid on the block of social media platforms and it attracts a uniquely very young crowd of about 10-30 years of age. These are mostly children and young adults who prefer playing interactive video games online. This is why TikTok is home to a multitude of short span videos that provide users gaming opportunities and entertainment. For digital marketers, it is an excellent platform to advertise to teenagers and young adults. Because affiliate marketing business thrives on marketing and advertising, marketers usually find unique opportunities to do so on TikTok.

 
If you want to market on the platform, you can advertise in a variety of ways. You can cut and paste an affiliate link in your bio, and you can paste links to each video. You can cross-promote content by pointing your viewers to your affiliate's blog, website, or YouTube channel. But first, you must sign up for a business account on the platform before you can effectively promote content. Because you can't incorporate clickable links on your content on TikTok, you can creatively steer your viewers towards an external site like YouTube, featuring the same product in multiple videos, or providing reviews of each item you're advertising. That’s how best to get your marketing message across to your target audience. For this marketing message to be effective, it must have real quality and unique in content. Here are five tactics you can use to make your content unique, stand out from the crowd and attract a lot of viewers and potential buyers.

1. Carefully Choose a Niche

Your followers take you seriously on TikTok if your content is niche-specific. That is what allows them to relate with your primary interest as something they share with you. Therefore, what is in your own best interest is to select a specific niche and stick with it. That is the specific niche you can base your content on for maximum effectiveness. Following are some of the most popular niches you can choose from to base your content.
•    Technology
•    Finance
•    Affiliate marketing
•    Travel and Hospitality
•    Gaming
•    Fashion
•    Beauty
•    Sports
•    Entertainment
•    Food and Drinks
You are likely to attract enormous following if you choose any one of these subject matters. However, you must make sure to have the requisite deep knowledge and passion about the subject matter before you settle for it as the right niche.
 
2. Be Selective about the Products you Promote

Well, smart and experienced marketers always advise people to market products that sell well if they want to earn the trust of their audience fairly quickly. This is the sentiment that aids your selection of the best products to market. If you have built a great relationship with your audience over time, they will trust you enough to want to patronize the products you are marketing. In the eyes of your audience, in order to come across as authentic, it is best to only promote products you really like and believe in yourself. If you have used or are using the products and you like them yourself, so much the better! Those are the kind of products you should select and solely advertise to your audience. Doing so effectively helps to build a great deal of trust between you and your followers.

3. Publish Consistently

A great content marketing strategy demands consistent content posting. Be sure the content you post is not ordinary though. It must always have real quality and be consistent enough to attract followers. Quality is hugely important in the online world. This quality together with consistency helps your content to get noticed. That is important because one great way to really stand out from the pack is by showing up regularly with the right quality content. You can do this by sharing quality videos as frequently as possible. That is what helps to get the attention of your followers and they respond appropriately.

 

4. Take Advantage of Trends  

Trends are where everything that is new and cool comes to light. Young people who largely dominate TikTok mostly get their kicks from trends. This younger crowd is generally concerned with everything that is cool and up-and-coming in their eyes. If you take advantage of trends therefore, you are likely to get the attention of these young people and marketing to them takes root from there. Post what young people want to see on TikTok and you arrest their attention easily.
 
5. Steer your Viewers to Other Platforms

Since you cannot post clickable content on TikTok, steering your viewers to other platforms like YouTube is where you can get to send them to the products you are marketing. Posting links to various other social channels helps to steer your viewers to those channels. And, it is in those other channels you can make a pitch for the products you are marketing. Social media channels like Facebook, YouTube, Twitter, and Instagram are great places you can steer your TikTok viewers to take advantage of the products you are marketing.

Last Line

In TikTok as well as other social media channels, if you are patient and persistent, there is a good chance that you will eventually become successful as an affiliate marketer on the platform. If you do, you stand a good chance to earn generous commissions as an affiliate marketer. 

Effective TikTok Marketing Strategies

TikTok may be a new kid on the block of social media but it is the rave of the moment because of its rapidity of growth. Many people are joining in large numbers purposely to display their creative talents to the world. The joiners cut across all human spectrums of age, gender and even communities. If you want to effectively use TikTok to market your brand, you must first open an account for the brand and use it to make and share your videos. Because of the rapidly changing times in our digital marketing world, the need and demand for traditional advertising is depleting and new modes of promoting businesses/brands are fast taking up the space. That is where TikTok is becoming hugely relevant.

In order to increase your marketing reach/success on TikTok marketing platform, you can try the following strategies.

Make Frequent Posts

If you intend to quickly build-up a large following in order to create a large and effective impact on the platform, you must continuously post fresh content. By posting frequently on TikTok platform, you quickly get a large number of followers as a reward.

Make Only Interesting Videos

Make sure your videos have very clear descriptions. Such videos must be capable of passing on your marketing message within 60 seconds that TikTok allows per post. Because you do not have a lot of time to get your message across, a clear, concise and captivating message on your videos helps to provide value to your audience and gives the best results all within the allotted time.

Use Popular Hashtags

It is best to use popular/relevant hashtags on your posts as against generic hashtags. By using popular TikTok hashtags, your business gets such great benefits as amplification of reach of your content, identification of competitors, more followers and lots more. TikTok like most other social media platforms uses hashtags to catalog videos. For this reason, when searchers click on “Discover” bar of the TikTok app, they are exposed to various videos sorted by trending hashtags on the platform.

Follow Current TikTok Trends

Trending is always where the main action is on most social media platforms. TikTok is no exception. For this reason, you can effectively strengthen your marketing strategy by keeping an eye on the latest TikTok trends and follow them. If you make your own videos uniquely different and interesting, they will stand out within these trends. The trick therefore is to always create and upload videos related to these current trends to help increase your brand visibility.

Factor in TikTok Influencers in Your Campaigns

No marketer on TikTok can afford to ignore help from influencers. Influencers are TikTok users who earn their reputations as influencers because they have gained a lot of reach and followers on the platform. Influencers usually build up a reputation from the quality of the content they regularly share. By factoring the effects of influencers in your own marketing efforts, your business gains from the large reach they command and effectively use to influence a very large number of your potential customers within their reach. That is how best to strategically use influencers in your TikTok marketing campaigns.

Comment Frequently and Regularly

Online, letting people know you are out there is one great way to earn their respect. The actions you purposely take and the comments you make help this reputation. On TikTok, you can actively engage with people via likes, views, comments, shares and followers. Doing so helps immensely to create your own positive and influential identity on the platform. Just like any other social media network, TikTok actively supports frequent engagement. Your constructive comments are an excellent option to achieve this engagement as a way of building up beneficial interaction with your potential customers.

Buy TikTok Followers as Needed

On TikTok just like other platforms, building up followers is like building up a very valuable asset. Admittedly, if your brand is new and still struggling to make a name, gaining followers on the platform can be very taxing. One way around that is to find ways to buy followers if you can afford to. Expert marketers recommend Tikfuel to do so seamlessly. Because Tikfuel is the leading provider for TikTok services like followers, likes, views etc. you can buy them from it. Doing so enables you to increase your reach within a shorter span of time than relying solely on organic building of followers. When your account starts to command a large and stable following, it will lead to legitimizing your account thereby making it more approachable to your customers. That helps in no small measure to make your videos go viral easily. Consequently, your business gets the much-needed exposure to be found easily by potential customers.

Balance Your Content

You get the best results from social media marketing when you make very conscious efforts to balance your content always. A balanced content is what helps to grow followers quickly because there is always something for everyone in the content you share. For instance, if you consciously balance your content with a healthy dose of educating, informative, entertaining and even humorous matters, the content appeals better to a very wide spectrum of persons irrespective of their age, social status, educational background et al. By doing so, it helps to create more and better opportunities for you to use your promotional videos to build your audience with relative ease.