How to Leverage TikTok Advertising Techniques for Brand Success

Significantly, most digital marketers have found a way to leverage the power of social media to push for the success of their brands. The relative new kid on social media block TikTok now provides an excellent opportunity for marketers to take advantage of its advertising capabilities to promote their brands. Because of these capabilities, TikTok has practically become a real advertising powerhouse in the social media space. With currently over 800 million users worldwide, the platform is especially popular with younger generations. This makes TikTok an excellent social media space for brands to reach younger generations as target audiences. Significantly, TikTok has many advertising capabilities and it offers a range of robust data and analytics tools marketers can effectively use to track and measure the performance of their marketing campaigns.

These here tips and best practices are quite essential for leveraging TikTok’s advertising capabilities to its fullest potential.

Consistently Craft Engaging Content

As an advertiser, creating content that resonates with a target audience and encourages engagement is essential. This is especially true when it comes to advertising on TikTok. Advertisers can take advantage of the platform’s creative tools to create content that stands out from the competition. Such content must be relevant to the brand, informative, entertaining and resonates with the target audience. Advertisers can do this by utilizing trending topics, creating visuals that draw attention, and incorporating as much humor as decently possible. Once the content resonates with the target audience, it drives engagement.

Leverage User-Generated Content

User-Generated Content (UGC) is one of the most potent strategies for driving brand success on TikTok. Technically, UGC is content that is created and shared by TikTok users that is related to your brand. Marketers can take advantage of UGC to reach out to a larger audience and build relationships with customers. If well utilized, UGC that can help to get enormous TikTok likes. This is because if the UGC you are using is relevant, it can help to prove to potential customers that your brand is authentic and trustworthy. UGC is an excellent way to build brand awareness and customer loyalty on TikTok. If you use UGC, it is ethical to always make sure to credit the original owners of the content.

Discovering Trends

Discovering trends is essential in TikTok marketing since trends are constantly changing. That makes staying on top of them hugely essential. If you diligently analyze the trends on TikTok, it will help you identify the types of content that will resonate with your target audience and ensure a marketing success. For instance, content from influencers usually trends. So, when influencers create content related to your brand, it gets a very wide exposure because of their large dedicated followings. This exposure is highly valuable to your brand exposure.

If you carefully analyze your current metrics on TikTok it can help you determine what content is trending that resonates with your audience. You can then understand the types of content that are popular on TikTok. This vital info helps you to craft more powerful and effective ad campaigns. It also helps your campaigns to carefully analyze your competition on TikTok. This way, you’ll get to know what your competitors are doing, what content they are posting and what engagement their posts are getting. This can help you identify what’s working and what’s not. You can then use this vital info to craft your content for more effective campaigns.

Tactically Utilize Targeted Ads

On TikTok, targeted ads are an effective way of reaching a relevant audience. If brands target specific users based on age, location, and interests, they can optimize their ad campaigns to maximize their brand reach. This is more so when these ads are packaged in creative, entertaining, and informative videos. Significantly, video ads are the most popular form of advertising on TikTok because they allow brands to create engaging content that users can see in their newsfeeds. For this reason, marketers who want to create a successful video ad campaign should focus on telling exciting and relatable stories to their target audience using videos that are creative, entertaining, and informative. For more effective marketing, marketers should consider optimizing their videos with the relevant keywords to their brand.
Diligently tracking the performance of your video ads and carefully analyzing the data you receive from your ads campaigns will help you to identify which ads are performing well and which are not. This vital info will help you to determine exactly which ads to tweak for better results.

Live Streaming

Live streaming on TikTok is a very effective way to engage with your audience and build relationships with potential customers. It lets you connect with your followers in real time, allowing for more direct communication and customer feedback. Through livestreams, you can directly interact with your viewers real-time, ask them questions, answer their queries, and encourage direct dialogue with them. Doing this helps to make your livestreams more engaging and give your viewers a sense of connection with you and your brand. Livestreams allow you to showcase your products in action and give behind-the-scenes looks into what goes into creating and producing your brand. Hugely effective for marketing purposes no doubt.

Creating Effective Calls-To-Action (CTAs)

You can create and optimize CTAs to maximize your brand reach. For effectiveness, CTAs should be created and tailored to your ads’ intended audience. They should be designed to attract as much attention as possible even at first glance. To maximize reach, CTAs must be concise and communicate the brand’s unique value proposition. Incorporating an actionable element in your CTAs makes them really effective for marketing purposes. For instance, you can through your CTAs ask users to like, comment, or share your post. Additionally, if you use targeted hashtags on your CTAs, it can also be an effective way to broaden the reach of your ads. When marketers use the right combination of creativity and data-driven insights, they can ensure their CTAs reach the right audience and spark engagement.

Using Hashtags Strategically

In digital marketing, hashtags allow users to find relevant content quickly and easily. Therefore, by utilizing the right hashtag strategy, marketers can create a powerful presence on the platform for their brands. This can significantly increase the reach of the brand. For effectiveness, hashtags should be explicitly tailored to the unique needs of each brand. Brands that really want to stand out and get noticed quickly can create customized hashtags unique to their product/service. Hashtags are directly responsible for helping brands to stand out from the vast array of other content on TikTok. That can be really great for brand engagement. When brands monitor their hashtags regularly, it can help them to quickly identify what content resonates with users and the type of content that does not. In addition, diligently monitoring hashtags can help marketers to identify any negative sentiment that needs to be quickly addressed.

Wrapping Up

No doubt TikTok offers a variety of unique tools marketers can take advantage of to push for the success of their brands. The foregoing techniques on how to use TikTok for advertising are really handy to help marketers reach their target audience and push for the success of their brands. If you take up the challenge now, you too can promote your brand on TikTok with the right strategies and attract tremendous success for your brand.

Latest Trends and Strategies in Blog Monetization

Among digital marketers, blogging is no longer just a mere hobby. It is now a lucrative online avenue for generating income. Blogging as a marketing strategy is still evolving and has evolved significantly over these past several years. At the beginning, many people saw blogging as a platform for personal expression but now, it has gradually turned into a veritable source of income for many bloggers. Blogging income is realized through deliberate monetization strategies. Monetizing your blog requires a well-thought-out approach that combines creativity, a clear strategy and an understanding of the latest trends. It involves turning your blog's popularity and influence into revenue. You can therefore effectively monetize your blog through the following trending strategies.

 
Creating Your Own E-commerce Store: A good strategy of blog monetization is that you can create an online store and sell your own products to make money. If these products are related to your blog niche, they sell better. If you sell branded products as well, you can create an additional income stream to earn more money.

Creating and Selling Digital Products: You need knowledge, skills and expertise to create digital products that sell well. So, you can share your expertise by creating and selling eBooks or online courses to willing buyers. Such blog monetization technique capitalizes on your expert knowledge to offer valuable content to readers who are willing to pay for it.

Affiliate Marketing: Affiliate marketing is readily one of the most popular blog monetization strategies among digital marketers. You can partner with business owners to promote their products/services through unique affiliate links on your blog content. This way, you can earn a commission on every sale generated through the unique affiliate links you are promoting.

Native Ads: Through native ads, you can blend seamlessness together with revenue. These ads seamlessly blend with your blog's content, making them less intrusive and more engaging for readers. Even though the ads may not appear to be obviously promoting any products/services, they help generate good income through your content.

Leveraging Social Media: The huge popularity of social media has become a big advantage for digital marketers. Smart marketers can leverage this popularity to make money. You can therefore integrate your blog with social media platforms, particularly the very popular ones like Facebook, Twitter, LinkedIn, Instagram and others to increase your blog reach. You can in addition explore sponsored posts and collaborations on social media for additional income.

Utilizing Premium Content: Premium content is a highly valuable content that readers are willing to pay for. So, if you consistently produce such valuable content, you can consider putting some of your best content behind a Paywall. This strategy entices readers to subscribe or make a one-time payment for access to the content. That earns you good income.

Leveraging Email Marketing: You can deliberately build a responsive email list over time and utilize it to promote products, services, or affiliate offerings to earn money. The main advantage of Email marketing is that it is cost-effective and very easy to use. It provides a direct line of communication with your audience thereby quickly helping you to build trust with your audience.

Maximizing Your Ad Revenues: One major source of revenue in blog monetization is through display ads. You can strategically place display ads on your blog to earn money through clicks and affiliate purchases. With the help of online tools like Google AdSense, it is possible for you to optimize your ad placements for increased revenue.

Diversification of Your Approach: If you want to derive maximum benefits from monetizing your blog, you need to adopt a multifaceted approach that adapts to the ever-changing digital landscape of the Internet. This is the key to sustainable blog monetization. Relying on a single monetization technique can be too risky in terms of revenue generation. But, if you diversify your income streams, it helps to ensure long-term sustainability. You can do this by staying informed about the latest trends in the blogosphere. If you are up-to-date, you can strategically implement the latest monetization strategies to help turn your blog into a money spinning enterprise.
 
Sponsored Content and Collaborations: As a blogger, if you collaborate with businesses/brands for sponsored posts, it can be mutually beneficial. In this arrangement, your blog helps businesses/brands get exposure through the content they sponsor through your blog. You the blogger gets paid some compensation/commissions for featuring these products/services in your blog.

Membership and Subscription: A blogger can offer premium content or resources to his blog subscribers in exchange for predetermined membership fees. Many readers like to pay for exclusive content because it fosters a sense of exclusivity, meaning high quality. The arrangement provides a steady income stream for the blogger.

Donations and CrowdFunding: If your blog is engaging enough, you can quickly build trust with your audience. Getting such audience to part with some donations in appreciation of your content is then not out of place. So, if your audience really values your content, they might be willing to support you through donations or by way of CrowdFunding arrangements.

Most Popular Blog Niches You Can Profitably Blog In

Blogging has become a popular online content marketing choice for many people to build and grow a business while for many others it is a viable avenue to earn income online. However, your blog must be popular and successful enough to be able to achieve these objectives. Your blog can only be successful if you identify it with a blog niche. Doing so allows you to consistently create specialized content for a specific target audience that is interested in the blog niche. Technically, a blog niche essentially refers to the subject matter your blog is about, and it tends to be the blog’s main focus.

 
A blog niche is more specialized and tailored and therefore more effective to write on than about many general and different issues. If you blog in a niche, it helps to easily generate relevant blog post ideas/topics. That way, you can more easily project your expertise and authority on issues related to the niche. If for instance you are a health and fitness expert, you can blog about your ideas and opinions on health and fitness and many people will like to read you. To make your blogging profitable, it is important to select a niche you are passionate about and have the right knowledge on. Identifying your target audience based on this niche will help you to create a successful and profitable blog. Here are some of the most profitable blog niches you can choose to blog in.

Making Money Online

This is the niche the present blog you are reading is on. It is one profitable niche to consider if you want to blog about how to make money online. Niche ideas within this topic are many and varied. They include affiliate marketing, online courses, blogging, virtual assistants, e-commerce, online surveys, and any other opportunities that can help you generate income online. Blogging in this niche involves creating valuable content with helpful tips, advice, and practical ways for anyone to make money online. You can deepen your blog with micro-niche ideas which can include teaching people to start a blog, building an online store, and creating and selling digital products to make money.

Technology

Significantly, technology is another rapidly evolving niche requiring valuable info to keep up to date. If you have a technology blog, you can provide valuable info for your blog readers through its many sub-niches and micro-niche ideas within the wider cover of technology. Within these sub and micro niches, you can write about such topics as the latest tech news and product reviews. If you choose to, you can directly focus on such important and germane issues like cybersecurity, software development, hardware reviews, mobile technology, new tech in the market and expected tech to come, among others. Good technology blogs usually provide advice, tricks and tips about trending tech use, detailed analyses and commentary on the latest tech innovations and so on. They can directly create content related to mobile technology, including news and reviews for smartphones, tablets, and other mobile devices.

Personal Finance

Most people always want to know how to manage or invest their money better. That is where a good Personal Finance blog becomes quite relevant. It can be a profitable blog if it is focused on topics such as budgeting, taxation, banking, savings, investing, retirement planning, tax strategies, and debt management. A good personal finance blog should provide valuable information and teach people how to make smart financial decisions affecting their lives and living. The reason the blog niche greatly appeals to people of all age groups and income levels!

Digital Marketing and Online Business

If you have the experience and knowledge to do business online, you can profitably blog in this niche. If you are a blogger in this niche, you have the advantage of providing valuable information on topics related to and involving online marketing, Email marketing, affiliate marketing, affiliate programs, search engine optimization (SEO), social media marketing, content creation, and lots more. Your blog info can include vivid explanation of current online marketing rends, digital marketing methods, and tips on running online businesses successfully. This and the blog niche Making Money Online are two interwoven blog niches which most bloggers never really care to separate.

 
Travel and Hospitality

A travel and hospitality blog is usually a good blog idea with enduring popularity. Presently, it is one of the most profitable niches as interest and appetite for traveling continues to grow. The main aim of travel bloggers is usually to inspire and excite their users to explore new and even far flung places and cultures by sharing their experiences through their blogs. A good travel blog provides valuable information about travel means, transportation, accommodation, feeding and entertainment along travel routes and destinations. You can make money from travel blogs through sponsorship by hotels, airlines, transportation companies, tour guide companies and so on. In addition, many brands can partner with your blog to sponsor specific blog topics related to their brands.

Do-It-Yourself, DIY

DIY blogs are increasingly becoming very popular blog options because people now want to do many things on their own. Many car owners, home owners, resorts owners and so on are now keen on learning new skills and such people are greatly in need of tutorials, advice, and tips which DIY blogs provide. This is why a DIY blog niche is a very wide and varied niche which may include auto repairs and maintenance, lawn mowing, gardening, home improvement, home decoration, crafting, cooking, recycling, pet grooming and housing, and so on. A good DIY blog should be able to provide its readers valuable step-by-step how-to instructions, creative ideas and inspiration, and share own experiences, techniques, and even make recommendations to enable people take on any individual task they want to undertake hands-on.

Health and Fitness

Health and fitness is one of the most popular and profitable niches to blog on these days for very obvious reasons. Most people crave be really healthy and fit. Such people need valuable information which a good blog can provide to stay healthy and fit. If your blog can teach people how to adopt healthy habits and exercise routines, it will be popular. As part of the health and fitness niche, you could write helpful articles and content about exercise, eating habits, physical health and well-being. The most popular health and fitness sub-niches you can blog about include sleeping habits, weight loss, nutrition, workouts, yoga, meditation, mental health, and lots more. Money is made on this niche through sponsorships, affiliate income from promoting health-related products, selling ads spaces and partnerships with brands.

Parenting

Many people dream to be parents and many are already parents. These people need the right information about parenting. This is exactly why parenting blogs have grown in popularity over the last few years. Parenting niche is one of the best and most profitable blogging niches at the moment. It is a very broad niche topic focusing on parenting, including child development, adoption, grooming, education, behavior, health, and more. It also involves micro-niches like social behavior, discipline, nutrition, sleep, or play.

Lifestyle

A lifestyle blog is one of the most profitable niche ideas you can consider for blogging. Lifestyle is fairly simple and straightforward to blog about since everyone has a lifestyle of their own. If you decide to blog about lifestyle, you can show from your own life how you go about your day-to-day and even moment-to-moment activities and all the exciting things your experience about your own life. You can blog on such lifestyle topics about your personal interests in fashion, relaxation, recreation, sports and fitness, travel, food, wine and drinks choices, beauty routines, wellness, social activities and much more. If your lifestyle blog is able to share your unique and impacting personal experiences, opinions and recommendations of your interests, it can be profitable. You can make money from it through sponsored posts and affiliate marketing.
 
Education

Education is yet another profitable niche to blog in. Online education is readily a very hot topic and as an education blogger, you’ll always make a lot of impact if you focus on creating content in form of lesson plans, tutorials, teaching strategies, educational policy, and more. You’ll directly impact the younger generation if you focus your blogs on teaching high school subjects by creating tutorials on subjects like science, elementary school math, physics, biology, chemistry and applied science to help the younger generation supplement their learning.

Fashion

Fashion bloggers have a lot of opportunities for profitable blogging on the internet because fashion as a niche is a very broad topic. Many people always want to know what is trending and fashionable around the world. Your fashion blog can capitalize on that to create impactful content to meet this huge need. As a fashion blogger, you can consistently create content to cover sustainable fashion, luxury fashion, street wear, dressing apparels, jewelry, beauty, and more. Good content can also be created from fashion micro niches such as outfit ideas, fashion trends, makeup tutorials, product reviews, and more. Worldwide, there is a lot of appetite for inspiration and guidance on fashion. Many bloggers are able to latch in on this appetite to make money through their fashion blogs.

Recipes, Food and Drinks

Yes, everyone likes to eat and drink, right? Welcome to Recipes, Food and Drinks blog niche. This niche is really personal in nature and many people want to know about your own experiences, recommendations, tips and warnings about various recipes, food and drinks. Through this niche, you can create impactful content about what you know and have tried yourself. You can thus create valuable content to teach people how to make certain dishes. You can explore and make recommendations about new cuisines, foods, drinks, recipes, and more. You can make money from this blog niche through partnerships and content sponsorships from hotels, resorts, wineries, breweries, restaurants and food and drinks companies.

Personal Development and Self-Care

Personal Development and Self-Care niche is another profitable blog niche. Bloggers on this niche usually focus on self-improvement topics, such as personal growth, mental health, mindset change, and more. Relevant sub-niches within the main niche include mindfulness, meditation, self-compassion, relationships, and goal-setting, among others. Blogging on this niche can be profitable if you are able to create content that provides practical tips and advice on personal development, growth and self-care. It is more impactful if this content derives from your own personal experience. You can make money on this niche through sponsorships and affiliate marketing.

Tips to Succeed on TikTok as an Affiliate Marketer

Affiliate marketing is an excellent way to earn some income from TikTok. Affiliate marketing on TikTok is rather unique because TikTok is about the newest kid on the block of social media platforms and it attracts a uniquely very young crowd of about 10-30 years of age. These are mostly children and young adults who prefer playing interactive video games online. This is why TikTok is home to a multitude of short span videos that provide users gaming opportunities and entertainment. For digital marketers, it is an excellent platform to advertise to teenagers and young adults. Because affiliate marketing business thrives on marketing and advertising, marketers usually find unique opportunities to do so on TikTok.

 
If you want to market on the platform, you can advertise in a variety of ways. You can cut and paste an affiliate link in your bio, and you can paste links to each video. You can cross-promote content by pointing your viewers to your affiliate's blog, website, or YouTube channel. But first, you must sign up for a business account on the platform before you can effectively promote content. Because you can't incorporate clickable links on your content on TikTok, you can creatively steer your viewers towards an external site like YouTube, featuring the same product in multiple videos, or providing reviews of each item you're advertising. That’s how best to get your marketing message across to your target audience. For this marketing message to be effective, it must have real quality and unique in content. Here are five tactics you can use to make your content unique, stand out from the crowd and attract a lot of viewers and potential buyers.

1. Carefully Choose a Niche

Your followers take you seriously on TikTok if your content is niche-specific. That is what allows them to relate with your primary interest as something they share with you. Therefore, what is in your own best interest is to select a specific niche and stick with it. That is the specific niche you can base your content on for maximum effectiveness. Following are some of the most popular niches you can choose from to base your content.
•    Technology
•    Finance
•    Affiliate marketing
•    Travel and Hospitality
•    Gaming
•    Fashion
•    Beauty
•    Sports
•    Entertainment
•    Food and Drinks
You are likely to attract enormous following if you choose any one of these subject matters. However, you must make sure to have the requisite deep knowledge and passion about the subject matter before you settle for it as the right niche.
 
2. Be Selective about the Products you Promote

Well, smart and experienced marketers always advise people to market products that sell well if they want to earn the trust of their audience fairly quickly. This is the sentiment that aids your selection of the best products to market. If you have built a great relationship with your audience over time, they will trust you enough to want to patronize the products you are marketing. In the eyes of your audience, in order to come across as authentic, it is best to only promote products you really like and believe in yourself. If you have used or are using the products and you like them yourself, so much the better! Those are the kind of products you should select and solely advertise to your audience. Doing so effectively helps to build a great deal of trust between you and your followers.

3. Publish Consistently

A great content marketing strategy demands consistent content posting. Be sure the content you post is not ordinary though. It must always have real quality and be consistent enough to attract followers. Quality is hugely important in the online world. This quality together with consistency helps your content to get noticed. That is important because one great way to really stand out from the pack is by showing up regularly with the right quality content. You can do this by sharing quality videos as frequently as possible. That is what helps to get the attention of your followers and they respond appropriately.

 

4. Take Advantage of Trends  

Trends are where everything that is new and cool comes to light. Young people who largely dominate TikTok mostly get their kicks from trends. This younger crowd is generally concerned with everything that is cool and up-and-coming in their eyes. If you take advantage of trends therefore, you are likely to get the attention of these young people and marketing to them takes root from there. Post what young people want to see on TikTok and you arrest their attention easily.
 
5. Steer your Viewers to Other Platforms

Since you cannot post clickable content on TikTok, steering your viewers to other platforms like YouTube is where you can get to send them to the products you are marketing. Posting links to various other social channels helps to steer your viewers to those channels. And, it is in those other channels you can make a pitch for the products you are marketing. Social media channels like Facebook, YouTube, Twitter, and Instagram are great places you can steer your TikTok viewers to take advantage of the products you are marketing.

Last Line

In TikTok as well as other social media channels, if you are patient and persistent, there is a good chance that you will eventually become successful as an affiliate marketer on the platform. If you do, you stand a good chance to earn generous commissions as an affiliate marketer. 

Trending Products to Sell Online

 

E-commerce business is often thrilling, exciting and can be profitable if you are selling the right products. With so many product options available to sell online, making a choice of which products are best to sell can be hugely tasking if you are not too experienced in e-commerce business. If you don’t choose right, your business is likely to struggle or even risk outright failure. The key is to go for trending products at any material time. Trending products usually have a good market potential, the reason they tend to trend in the first place. If you concentrate on selling trending products, you stand a very good chance of boosting your e-commerce store sales significantly.

Online, there is a huge array of amazing products that you can choose from to sell. While at it, be sure to search for and select products with good customer demand. That is where the money is. Below are some selected samples of such products.

Health, Fitness and Wellness Products

Most people worldwide are now actively looking for ways to stay healthy and fit. Online search results testify to this trend and the global health and wellness industry is booming with sales.  The hot items that really sell well online are trainers, jerseys, hoodies, joggers, leggings, sweatshirts, yoga mats, mesh shoes and suchlike fitness accessories and equipment. Google Trends clearly indicate that worldwide searches for most of these items remains high and the people selling them are making good sales. For as long as health and wellness products remain trending online, making money out of selling such products remains good business.

Digital Products and Accessories

As the internet grows and deepens, so is the need for digital products. Our world is now in digitized era where people depend heavily on digital devices for their daily needs. For this reason, digital products and related accessories have as expected become highly sought after products. E-Commerce stores selling these products no doubt do experience a boom in line with internet growth. A review of Google Trends reveals a consistent demand for digital devices and accessories, a clear proof of their popularity online. When it comes to specifics, we note that some digital products and accessories are particularly in high demand in the global market. Products like phone screen protectors, wireless earphones, mobile phone cases and covers; wireless phone chargers, wireless charging stations and phone tripods fall into this category.

Home Beddings

These are products that are easy to acquire and sell online. Everyone needs a home and with it comes beds and beddings. Most people hugely depend on the general functionalities of these products which include helping to improve sleep and hygiene in homes. That is aside the aesthetic purposes which they also serve to make homes desirable places to be. All these help to increase the demand for home bedding products such as blankets, pillows, pillow cases, sheets, duvets, quilts, linens, mattresses, cushions and suchlike products.

Groceries

In recent years, the internet has completely changed the way most consumers shop for groceries. Everyone depends on groceries as essential necessities. Since we all need them, as our appetite for them grows, so is the demand. The internet currently presents a safe and convenient purchase and delivery opportunity for groceries right to our homes. Really convenient if you ask me! This convenience tends to fuel the demands for groceries particularly in times of severe pandemic restrictions like the covid-19 restrictions the world witnessed recently. During these restrictions, e-commerce stores that sell groceries particularly food and other essential items necessary for human survival and well-being witnessed a significant surge in sales.

Self-Care Products

In times of hardships and general restrictions, there is usually a noticeable change in people’s behavior and attitudes to self-care. In such times, most people like to show more concern and elect to invest heavily in taking care of their physical and mental health and well-being. No surprise therefore when Google searches on "self-care" clearly identifies this trend at such times. Significantly, vitamins and biotin products, hair and skin creams, natural health products, skin and hair care accessories, soaps and soothing bath products and other essentials are great products to sell online when in high demand.

Toys

The global toy market naturally remains upbeat most times of the year particularly in countries with large populations like the United States and China. Google search trends never fail to identify this fact. Selling toys online remains a good business globally, year in year out. If you have an e-commerce store and you are desirous to witness a surge in sales, think of selling infant and toddler toys, sports toys, dolls, action figures, arts and crafts, building sets, mini games and puzzles, youth electronics, plush toys, explorative toys, outdoor toys, remote control vehicles and miniature vehicle replicas.
 
Baby Wear and Childcare Products

People by nature bear and raise babies through generations and all these babies need care. That usually affects the demand for baby wear and childcare products. If for any reason there is a surge in child bearing, the demand for these products surges too. At such times, there is usually accelerated consumer demand for common baby products like bath towels, diapers, bibs, baby carriers, baby swings, baby monitors, feeding essentials, wardrobes essentials, bathing products and nursery essentials. Data from Google Trends reveals that selling baby wear and childcare products online remains a good business.

How to Become a Top-Shot Affiliate Marketer

If you have you dreamed of becoming an affiliate marketer, what are you still waiting for? You may have been held back by doubts, but then so is everyone just trying to start out. There are challenges though but experts say he challenges are not as daunting as you may be led to think. What an affiliate does is to simply help a product merchant to generate sales and he gets paid commissions for his efforts. Really simple I suppose? Even at that, the process may scare some people enough as to prevent them from taking desirable steps to get things going. Affiliate marketing can really be worthwhile in the long term. Presently, over 80% of businesses rely on affiliate marketers to help push their products/services on the internet. Now, that’s one huge chunk of business worth getting involved in. If you want to get started and even become a top-shot affiliate marketer with time, do not ignore the following.

Be Conversant with Trends

As internet trends change, affiliate marketing techniques tend to change with it. Just like many other internet businesses, affiliate marketing is hyper-competitive. If what you know and what you do are not in tandem with the trends, you can easily get muscled out of business. In such a hugely competitive business environment, getting a firm handle on trends can give you competitive advantage. Granted trends may come and go but if you know what is now and what is just coming up, you can use that knowledge to your marketing advantage. Remaining current gives affiliates the much needed impetus to continue to engage a healthy consumer base. A healthy customer base means more business, more sales and more commissions earned. Affiliate marketers can take advantage of social media trends in combination with evolution in SEO techniques to deepen their online visibility. More online visibility also means more traffic and more business.

Pay Good Attention to Product Reviews

If you want to be a top-shot affiliate marketer, you must build a reputation for yourself as a reliable and dependable reviewer. As online shoppers are increasing by the day, so is their increasing reliance on reviews as a direct influence on their shopping activities. Nearly 80% of online shoppers admit reading reviews before making purchases online. Many tend to trust reviews as much as they would trust a word-of-mouth recommendation from friends and family. That’s one great way to leverage on the power of the internet as a business medium. If you establish a trusted base for yourself as an affiliate marketer, your audience will always come to you to get reliable information on a range of topics and product niches. Inevitably, that helps to enhance your ability to make money from affiliate marketing.

Test and Re-Test Your Marketing Techniques

Testing your marketing techniques using online tools helps you to know what works and what doesn’t in your marketing campaigns. A/B testing is about the most popular test among marketers. You may also choose to use some multivariate testing synonymous with websites. It is not advisable to rush into anything from the outset without enough testing. Begin your testing by switching certain elements in your marketing campaign then collect and collate the requisite data. Through such data, you can pinpoint exactly which features are helping or hindering your sales efforts. You can run same tests on the affiliate marketing channels you are using to determine suitability for the types of products/services you are marketing.

Take Advantage of Lots of Online Sources

The more of these online sources you can take advantage of, the better for your affiliate marketing activities. What matters most is what you know how to do and what works for you among the several ways you can use to reach your audiences. You can write quality content as blog posts on your website and on popular social media platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube together with influencer images on Instagram. The aim is to reach a very wide and diverse audience as fast as possible since these platforms host billions of unique users daily. If you have a reliable email list built up already, an email marketing campaign has its own unique merits, just as text messages, Skype and freebie marketing on Google-My-Business and elsewhere.

7 Tips to Succeed in Affiliate Marketing

In affiliate marketing, the main job of an affiliate is to persuade and influence the decision-making process of consumers in an appealing way. The persuasion hinges on adding value to the consumer through the said product/service being promoted. That is with the end goal of convincing consumers in favor of the product/service. The affiliate gets paid for these efforts through earned commissions. All the affiliate really needs to get things going is a fair bit of online clout or skills to persuade or influence people online. These here 7 tips can greatly help that process. 

 

1. Regularly Review Products/Services

If you are able to regularly review products/services falling under your niche, you stand to benefit from the relationship that you have fostered with that particular audience. Next is to leverage the trust between you and your audience and inform them about the benefits of investing in the product/service being reviewed.

2. Focus More on Conversion Rates

It serves affiliates interests best if they are able to focus more on conversion rates rather than commissions which many tend to focus on. It is much better to promote products from product merchants which have better conversions rather than chasing products with higher commissions. Reason is because you do better business through higher conversions in cumulative terms. A higher conversion rate ensures profit in bulk which more than compensates for staying away from products that appear to offer more commissions but with lower conversions. Experienced marketers tend to see products with higher conversions as “hot” products and a must to sell.

3. Always Keep Track of What Works

Keeping track of what works helps marketers to decide what they must do more of. You can get some insights of what works by tracking the analytics about user engagement on your platforms. That helps you to understand which of your content really works. Affiliate marketers can easily take advantage of various analytics tools like Google Analytics provided by their affiliate networks to keep accurate track of their promotions. Armed with these insights, marketers can take very vital decisions about re-tweaking, re-directing or re-jigging their marketing activities.

4. Foster a Relationship with your Audience

Affiliate marketers can deliberately foster some relationship with an audience that has specific interests. By doing so, they can easily tailor their regular contents accordingly. That is one great way to develop a relationship with your audience, making them trust what you have to say. The idea is to focus more on quality rather than quantity by putting your audience first and appealing directly to the niche where they belong.

5. Promote only Products Worthy of Adding Value

It is smart marketing to promote only products consumers want to buy. These are products that have the qualities worthy of adding value to the life of consumers. That is the only way your affiliate platform becomes reliable for consumers to meet their needs. Inevitably, that translates into higher conversion rates for your promotional activities.

6. Stick with the Rules

Sticking with the rules helps marketers to build trust and reliability which are very vital for successful affiliate marketing. For this reason, it is always advisable for marketers to play by the rules in the realm of affiliate marketing. That simply implies that companies/brands that you work with who have created a name for themselves with hard work and years of experience would always like to protect their good names. That is why many companies/brands are very sensitive towards how marketers approach the promotions of their products. It simply depends on business ethics in the main. So, you must avoid making false and improbable claims about any products/services you are promoting unless you want to quickly lose credibility.

7. Keep an Eye on the Latest Trends

Out there on the internet, competition is always very stiff. You must stay on top of new trends if you want to have any worthwhile chance at all with your ever-increasing competition. Being vigilant about new marketing techniques and implementing them positively always helps marketers to stay up-to-date in their trade. Being in tune with new trends and marketing techniques at all times helps marketers to move with the times. Doing so can positively impact conversion rates for their businesses.

Email Marketing Tips for Current Trends in Communication

Digital marketers are increasingly relying on emails to do business. Because more and more people are taking to shopping online, marketers are also increasing the volumes of emails they are sending. This is partly to be able to reach out and accommodate consumers' constantly changing needs and to reach more people restricted by covid-19 pandemic. This trend is likely to continue even when the restrictions begin to ease off.

To sustain the current email marketing trends, these here tips can become very useful to email marketers going forward.

Using AI to Optimize Email Strategy

Email marketers can benefit from more effective emails if they skillfully deploy Artificial Intelligence AI, to optimize their email strategy.  With AI, marketers can easily and accurately analyze consumers’ behaviors and streamline their email marketing efforts for better results. Marketers can for instance utilize smart online tools to analyze consumer’s purchase habits and interests. By optimizing the email sending time with these tools, marketers can identify a more suitable angle for their emails’ subject line and content to improve the open rate and even sales conversions.

AI can help out to make your emails more captivating and readable thereby reducing the numbers that end up in trash bins. They help to accurately identify your customers’ needs thereby providing the much needed Intel to shoot them the right emails. CRM systems come very handy to make these processes much easier and time saving.

Personalizing Emails

Marketers can leverage automation and AI to create personalized emails that resonate well with consumers, making them feel connected with your brand. You can use online smart tools to accurately gather customers’ data. From this data, you can analyze their interests and preferences so as to design, craft and deliver more personalized emails that directly speak to their wants and needs. With that personalization, the emails tend to be more effective. These days, many more people are craving personal connection. Many consumers want to feel valued so they respond better to direct and personal touch from marketers. Therefore if you strive to personalize your emails, they help demonstrate your personality and care. That way, more customers can read your emails and really feel connected with you. It helps them to build trust in you as well as your brand.

Using More Interactive Emails

You can engage your customers better if your emails are interactive. The interactive elements in an email don’t have to be too complicated. They can be presented in form of clear and clickable CTA buttons, polls/surveys and quick quizzes to showcase products and or services. The idea is to remove boredom and to give customers the room to help lead the process. This way, customers may really feel that they’re being given options to take their own decisions. Whereas what smart marketers do is to make use of their customers’ choices to tailor-make the user journey that fits the customer preferences most. Such specially customized customer journey tends to convert more sales for the marketer.

Respecting the Privacy of Email Recipients

Customer awareness is now helping to place more emphasis on their privacy. Marketers must beware of this and respect it particularly on how customer data is being used. Trending now and going forward, focusing on customer-data privacy is hugely essential for any digital marketing business. Data privacy regulations may vary from one country to another and all require the right observances, respect and compliance. For this reason, marketers must constantly review extant legislation regarding data privacy with a view to ensuring their email campaigns are in full compliance at all times. If there are any changes in these regulations, as it happens from time to time, marketers must inform their customers of these changes and letting them know how their information will be protected. Doing so helps to increase customers’ trust in your business.

Incorporating User-Generated Content, UGC, in Emails

In digital marketing, UGC is any form of content created by the users of goods and services. The primary source of this content is user feedback. Incorporating UGC into your emails is one great way to increase consumer’s trust in your product/brand. UGC is free and unforced content making it highly convincing and believable. So, if you include customers’ reviews, polls results and photos of customers using your product/service in your emails, your emails resonate better with your recipients. Customers’ feedback is so impactful that it is said to influence over 90% of consumers to make their buy decisions. To get more UGC, you can cross promote your products/services on social media. That is one great way to gather more user reviews or photos. Many social media users are always happy and tend to appreciate your brand more when they too see their own reviews shared publicly by your brand.

7 Tips to Grow your Small Business with Google Analytics

If you are into online marketing, never you ignore your Google Analytics dashboard. It is through the metrics and general marketing information from your analytics dashboard you can get to effectively measure the performance of your online marketing campaigns. The information is hugely reliable for you to grow your small business online if you can interpret it well and use it well. Many expert marketers believe that small businesses can effectively use digital analytics to improve their marketing efforts and grow their businesses. 

 

Here is how:
 
1. Understand Analytics Terms to Measure: For your business to benefit from analytics data, you must know what Google can help you to measure in its analytics tool and how you can deploy the information to benefit your business. Through Google analytics information, you can measure the number of visitors to your website, unique visitors, returning visitors, bounce rates, page views, keywords, traffic sources, conversion rate, average time spent on your website and so on. This is the type of information that can give you the correct insights to help you design and shape your marketing campaigns and strategy to grow your small business.

2. Why Analytics is Important: The information you get from your Google Analytics dashboard is the best marketing information/data you can get to help you grow your business. You can rely on the data to design your marketing campaigns and strategy, decide on which communications channels work best for your business and exactly where and how to market your business to get the best results.

3. Use Analytics Info to set up Goals and Targets: Analytics information is the best form of information you can use to effectively appeal to the audience you are marketing to. You may choose to set marketing goals like, getting more traffic, generating more leads, making more sales, educating customers about your products/services and so on. The data you get from analytics must be tied to the goals you want to achieve to make it effective. Not having such data is akin to planning without background info. If for instance your goal is to educate customers about your product/service, you must pay attention to the amount of time customers spend on your website and how many pages they view per visit. This info helps you to know which pages are best suitable to deploy the educational info on your website.
 
4. Locate Traffic Sources: Knowing the source of your traffic information is especially helpful if you’re advertising online in multiple channels/places. With the benefit of your analytics data, you can see exactly what avenues your visitors are taking to get to your website. Armed with this info, you can best determine which advertising options are the best investments for your marketing campaigns.

 

5. Enumerate Page Views and Time on Site: Page views and time on site allow you to see which pages your visitors are staying longer on and viewing on your website. This information is especially helpful if you’re posting different types of content. The info allows you to determine which types of content interests your audience more. You can then craft and tailor your content to fit what they’re looking for from your website. That helps to increase engagement on your website.

6. Determine Your Marketing Horizon: The marketing horizon of your business is dependent on your type of business and your website goals. Do you have your eyes on local patronage, national patronage, international patronage or a combination of all? If for instance you want to grow your business locally, analytics data will help you with the info on how well your local patronage is growing. You can rely on Google analytics data to optimize your website better for local searches and patronage.

7. Targeting Demographics: Google analytics data can help you with accurate demographics data about your audience. You need that information to help you plan your marketing segmentation for promotional activities. With accurate demographic information about your audience, you can ensure you’re hitting your target market rightly. If for instance you’re running ads that aren’t targeted enough by location, analytics data will show you where more of your visitors are coming from. Armed with that info, you can then decide on how to modify your targeting to attract more visitors from that local area.

Last Line

Characteristically, web analytics usually display some trends over time. That necessitates very regular reviews. Experts recommend that you can review your analytics at least once a month to get a handle on it and a better overview of what’s going on. If and when needed, judging from these periodic reviews, you can then make changes as needed. That is what works best for your small business and helps it to grow.

Public Relations Tips to Grow Your Business Online

Any brand that wants to grow and establish online authority needs good public relations, PR strategy. PR strategy is distinct from normal business promos and it should be used with utmost sense of responsibility otherwise it can backfire real time. Even at that, if well used, it is one of the most cost-effective ways to increase your brand awareness and ultimately increase sales to grow your business. A good PR strategy helps to get out there, mostly the positive aspects of your brand as distinct from products promotion. The more consumers hear positive things about your brand, the more they become aware of the brand. That way, they subconsciously start to build trust in the brand. That is good for business.

Every business owner can use some PR strategies to grow their business. Here are some tips from marketing experts and PR gurus.

Always Create Good Content

In PR, experts say content is of extreme importance. It can make or mar any brand if not properly handled. What influences most consumers is how your content helps to position your brand as a subject matter expert in its industry or niche. If you habitually craft high quality and fact-based press releases with succinct solutions, that helps to position your brand as an expert on your subject matter. In the eyes and minds of consumers, that helps to position your brand as a trusted and trustworthy source. As a consequence, you can attract more consumers, get more leads, more customers and consequently better sales despite competition.

Control Your Press Releases

Well, as they say in PR business, anything you say can be used against you. Even if it is not possible for you to control what other people are saying about your business, you can at least control what you are saying to the world.  The messaging you send out into the world is hugely important for the wellbeing of your brand. If you have a good PR strategy, you are in full control of what gets sent out. This is in addition to having the sole responsibility to decide how and through what channels the message gets out. That confers on you the real power to build trust as the rightful source of authentic and authoritative information about your brand. That is great for business no doubt.

Keep Up with Trends on Social Media

Yes indeed! Social media is now where nearly everyone around the world appears to be. Having a good PR social media strategy is therefore good for business. In addition to honest communication, keeping up with trends and having a strong presence on social media is now the in-thing for PR experts. Aside the huge exposure brands enjoy on social media, sending out PR info on social media is highly effective and usually spreads fast and wide. You can directly target audiences with your press releases and that enables you to expand your reach to a wider set of consumers and provide more timely updates. By maintaining a credible and consistent social media presence for your brand, the brand benefits tremendously.

Be Consistent

Yeah, consistency helps to build trust quickly. Even if implementing a good PR strategy may not lead to instant success, doing so consistently over the long-term will, provided you are consistent across multichannel and in published releases and updates as well. 

Be Honest

Remember that honesty is always the best policy. It is more so in PR strategies. Always make PR plans for the good times as well as the bad times. Bad times are very important because that is when you may be suddenly called upon to manage a crisis the brand is facing. If you think outside the box and you are honest, you can quickly restore trust and credibility to your brand no matter the magnitude of the crisis. So, having a comprehensive crisis communications plan is always part of a good PR strategy. As the Boys Scouts Motto says “Be Prepared.” If you are and the need for crises communications ever arise, you’ll be glad you planned and prepared for it. Trust matters a lot for any business. If your press releases keep consumers honestly informed, they don’t need to stretch or bend the truth to suit their expectations. Consumers appreciate transparency and that helps to build trust and grow your reputation. When consumers determine that your PR releases are honest, they tend to trust you better and they do better business with your brand as a result. PR gurus always advise practitioners to be straightforward with honest communications. This is because hiding the truth or playing down on it can only make matters worse for the brand if eventually the truth surfaces as it almost always does.

Evolving Digital Marketing Trends from New Technologies

Digital marketing relies very heavily on technology and this technology usually evolves very rapidly. For digital marketers to stay relevant, their digital marketing strategies must also evolve in tandem. It is only by so doing digital marketers can always manage to increase organic traffic to their business websites, increase brand visibility through Search Engine Optimization and lots more marketing expectations. With rapid advancement in digital technology, most especially Social Media and Search Engines algorithms that change from time to time, digital marketers can only remain relevant in their marketing activities if they manage to keep pace with these evolving new technologies as they evolve. It takes such changes in digital marketing strategies to remain relevant in the hugely competitive digital marketing space. These, here digital marketing trends deserve real attention.

Visual Searches

Hitherto, all everyone needed to do when searching the internet is to simply type a search query into search engines. Not anymore. These days, with advancement in technology, you can carry out visual searches with the use of Google Lens. With this technology, all you need do is to simply upload the image of what you want and Google will provide relevant information about the product. It is as easy and simple as that. The information you get can be detailed enough to help your buy decision. For instance, by uploading the photo of a product you are looking for, Google helps to give detailed information about the product. That information includes its price and, where you can get it to buy. That is very helpful information for buyers. To take advantage of visual search, it is imperative for digital marketers to upload high-quality photos with descriptive keywords in their online stores inventories. That helps search engines to easily direct searchers to their products.
 
No-Click Searches

New technologies now allow searchers to find products even without a click. Google now shows some search results info in a paragraph at the top of the search results pages. This is usually in form of easily noticeable snippets. These snippets are designed to provide key information and images that customers might be looking for right there on top of the search results. Well, some marketers do argue that such snippets do not help organic traffic. That’s alright. Marketers look for traffic with a view to getting better patronage, isn’t it? If snippets tend to bring the some patronage as well, all well and good. Your business website can still get organic traffic by some other means that complement the no-clicks searches which snippets tend to engender. What matters most is results and no-click searches help digital marketers to get good results.

Marketing with Artificial Intelligence, AI

These days, Artificial intelligence, AI is increasingly becoming a very popular trend with digital marketers. Digital marketers now leverage AI to maximize their marketing reach, efficiency and abilities. They use AI to evaluate the effectiveness of their marketing strategies since they can now effectively analyze customer data, track leads and sales accurately. AI also comes in very handy for marketers to predict market behaviors and ease complex marketing tasks like email automation, blog scheduling, auto-responding and the like. AI helps marketers to save time and other vital marketing resources in their marketing efforts, the reason the use of AI is on the rise among digital marketers.

Google-My-Business Listing

There is a new cliché among digital marketers. “If you want your business location to be found easily, get it on Google-My-Business, GMB.” Registering with GMB listings helps establish your operational location and shows searches near your area. When local searchers hit on GMB with your business keywords, at just a glance, they can easily identify your exact location, business hours, telephones, contact address, ratings, reviews and such vital business information they really need to do business with you. Since GMB is very helpful for local organic searches, it tends to be hugely beneficial to small businesses. Such businesses derive over 90% of their patronage from local consumers.

Current Trending Digital Marketing Strategies

The best digital marketing strategies currently trending with marketers derive hugely from sophisticated technologies like Machine Intelligence and Machine Learning. These technologies are daily evolving very rapidly and smart marketers are latching on. Right now, this technological onslaught has greatly redefined the whole marketing ecosystem and even the entire cyberspace. Internet businesses are now compelled to look deeper into their marketing strategies and reinvent themselves continuously if they must survive. This is the reason they have to continuously innovate to keep pace with the changing lifestyles and future marketing trends. Business survival is and remains the bottom line in all these.

Here is what marketers are now embracing for survival in digital marketing world.

Repetitive Tasks Automation

It is smart to assume that repetitive tasks in digital marketing can be automated and they are being automated. With the use of technologically advanced software, you can now automate repetitive marketing tasks like email marketing, social media or website actions and many more. Time is of the essence in any business and software that help businesses to save time must find usefulness any day. The reason tasks automation is now trending. 


 
Inbound Marketing

 Content still remains king and with the deft combination of visual and written content, marketers still get inbound traffic from evergreen content which they have posted even a long time ago. Content still remains at center stage to get traffic from keywords searches largely responsible for organic traffic. Even now, fresh and original content remains a hot favorite for major search engines like Google. Searchers rely on them for marketing information and that translates to inbound traffic. Great content is thus still very relevant to marketing efforts even now.

Growth Hacking

As the name implies, how growth hackers manage to remain on the right side of the law is really amazing. It is a great credit to their professionalism. Growth hackers ply their trade by playing with data and creativity to give rise to revolutionary products. They craftily use some groups of small and simple techniques to stimulate growth and demand for businesses. Because of their high success rates, growth hacking has emerged as one of the best marketing strategies in this age and time. The reason it is trending right now.

Chatbots

Chatbots are smart internet bots which can be programed to do many wonderful and amazing things in digital marketing. Their potentials are enormous and marketers are still discovering them. They are smart and able to strike very intelligent and meaningful conversations real time with customers thereby doing effectively what the business owner may have been required to do all by himself. Many customers are comfortable speaking to chatbots instead humans because they find them efficient and are very quick in their responses to inquiries. Some chatbots are very cordial and helpful in recalling a whole purchase history. With chatbots helping out in automation of repetitive work, business owners can then free up their valuable time to attend to other more important tasks.  The reason marketers love chatbots even more right now. They are really trending.

Video Marketing 

In digital marketing, content is still highly valued provided it is original and visual content characterized mostly by original videos helps to enhance that value. Smart marketers know this, the reason they cannot afford to ignore video marketing in their marketing strategies. Visual content in a deft combination with written content tends to work wonders in digital marketing world right now. With the prevalence of smart hand-held devices everywhere, videos streaming has become much more competitive. Smart marketers thus cannot afford to miss this trend as videos are more likely to result in conversions than plain text. Right now, around the world, every second of the day 24/7, someone somewhere is watching a video. Can you see the huge marketing potentials therein? 


 

How Some Digital Marketing Trends are Fading Out

In digital marketing world, what is trending today may not be trending by tomorrow. The fast pace of these trends can at times be quite amazing. That is primarily due to the fact that the world of digital marketing is constantly evolving.  As a marketer, you must be conversant with this trend if you want to stay relevant in the business. You must routinely re-examine your current strategies and evaluate them in terms of their future relevance. Intensify what works well and discard what doesn’t. That is one great way to stay relevant in the highly competitive world of digital marketing.

Expert marketers have identified some notable trends which may be phased out due to less effectiveness. These are:

Marketing Automation

Customers now recognize that marketing automation lacks human touch and they find that unattractive. Not many people like dealing with programmed machines like autoresponders which are not as smart as chatbots. Personally, I don’t. It helps a great deal to make your customers feel that they are highly valued and each one of them matters. Wholesale marketing automation denies them that. The reason it is fast losing appeal.

Texts Optimization

Texts optimization used to be mostly for SEO purposes only. Now, Search Engines are becoming smarter and their algorithms keep changing very frequently. Because of this, the rules of optimization keep changing across the board. If you get caught in their web, the punitive actions could be very devastating for your business. The reason it has become extremely risky to just be playing around with texts optimization. It is fast losing appeal particularly with newbies in digital marketing. 


 
Shallow Blogging 

A good blog is expected to have great content which is informative, educating and even entertaining. If your blog lacks this, it can hardly make impact in the highly competitive business of blogging. It is no longer any blog but blogs with enough depth in the subject matter to help readers solve problems. Without enough depth, a blog reader may not go beyond a few seconds on your blog post to see if there is something different on offer. The world is now moving towards more innovative digital marketing ideas which bank high on quality. Shallow blogs now don’t stand any chance at all. The real reason they are losing out of appeal.

Long Video Ads

As things stand today, shorter videos have taken precedence over the longer ones because marketers have since discovered that shorter videos are more marketable. Popular video giants like YouTube have quickly latched on to that. They now have a preference for hyper-short video ads particularly the ones which adhere to tight time constraints. Experts now recommend ads in the 6-10 seconds bracket for commercials to match the unfolding future digital marketing trends. Exactly why long video ads are fast losing appeal!

Organic Reach on Facebook 

Due to abuse and loss of ads revenue, Facebook has severely limited by way of changes in algorithm the organic search of posts particularly on business pages. Chances are, it could be phased out completely in no distant time. Facebook now prioritizes meaningful conversations or points of interactions between closely related individuals over posts generated from business pages.

From the look of things right now, going forward demands a change in strategy and there is no better time than now to reinvent yourself and your digital marketing business. Get kicking!