Here is what marketers are now embracing for survival in digital marketing world.
Repetitive Tasks Automation
It is smart to assume that repetitive tasks in digital marketing can be automated and they are being automated. With the use of technologically advanced software, you can now automate repetitive marketing tasks like email marketing, social media or website actions and many more. Time is of the essence in any business and software that help businesses to save time must find usefulness any day. The reason tasks automation is now trending.
Inbound Marketing
Content still remains king and with the deft combination of visual and written content, marketers still get inbound traffic from evergreen content which they have posted even a long time ago. Content still remains at center stage to get traffic from keywords searches largely responsible for organic traffic. Even now, fresh and original content remains a hot favorite for major search engines like Google. Searchers rely on them for marketing information and that translates to inbound traffic. Great content is thus still very relevant to marketing efforts even now.
Growth Hacking
As the name implies, how growth hackers manage to remain on the right side of the law is really amazing. It is a great credit to their professionalism. Growth hackers ply their trade by playing with data and creativity to give rise to revolutionary products. They craftily use some groups of small and simple techniques to stimulate growth and demand for businesses. Because of their high success rates, growth hacking has emerged as one of the best marketing strategies in this age and time. The reason it is trending right now.
Chatbots
Chatbots are smart internet bots which can be programed to do many wonderful and amazing things in digital marketing. Their potentials are enormous and marketers are still discovering them. They are smart and able to strike very intelligent and meaningful conversations real time with customers thereby doing effectively what the business owner may have been required to do all by himself. Many customers are comfortable speaking to chatbots instead humans because they find them efficient and are very quick in their responses to inquiries. Some chatbots are very cordial and helpful in recalling a whole purchase history. With chatbots helping out in automation of repetitive work, business owners can then free up their valuable time to attend to other more important tasks. The reason marketers love chatbots even more right now. They are really trending.
Video Marketing
In digital marketing, content is still highly valued provided it is original and visual content characterized mostly by original videos helps to enhance that value. Smart marketers know this, the reason they cannot afford to ignore video marketing in their marketing strategies. Visual content in a deft combination with written content tends to work wonders in digital marketing world right now. With the prevalence of smart hand-held devices everywhere, videos streaming has become much more competitive. Smart marketers thus cannot afford to miss this trend as videos are more likely to result in conversions than plain text. Right now, around the world, every second of the day 24/7, someone somewhere is watching a video. Can you see the huge marketing potentials therein?
