Most Popular Blog Niches You Can Profitably Blog In

Blogging has become a popular online content marketing choice for many people to build and grow a business while for many others it is a viable avenue to earn income online. However, your blog must be popular and successful enough to be able to achieve these objectives. Your blog can only be successful if you identify it with a blog niche. Doing so allows you to consistently create specialized content for a specific target audience that is interested in the blog niche. Technically, a blog niche essentially refers to the subject matter your blog is about, and it tends to be the blog’s main focus.

 
A blog niche is more specialized and tailored and therefore more effective to write on than about many general and different issues. If you blog in a niche, it helps to easily generate relevant blog post ideas/topics. That way, you can more easily project your expertise and authority on issues related to the niche. If for instance you are a health and fitness expert, you can blog about your ideas and opinions on health and fitness and many people will like to read you. To make your blogging profitable, it is important to select a niche you are passionate about and have the right knowledge on. Identifying your target audience based on this niche will help you to create a successful and profitable blog. Here are some of the most profitable blog niches you can choose to blog in.

Making Money Online

This is the niche the present blog you are reading is on. It is one profitable niche to consider if you want to blog about how to make money online. Niche ideas within this topic are many and varied. They include affiliate marketing, online courses, blogging, virtual assistants, e-commerce, online surveys, and any other opportunities that can help you generate income online. Blogging in this niche involves creating valuable content with helpful tips, advice, and practical ways for anyone to make money online. You can deepen your blog with micro-niche ideas which can include teaching people to start a blog, building an online store, and creating and selling digital products to make money.

Technology

Significantly, technology is another rapidly evolving niche requiring valuable info to keep up to date. If you have a technology blog, you can provide valuable info for your blog readers through its many sub-niches and micro-niche ideas within the wider cover of technology. Within these sub and micro niches, you can write about such topics as the latest tech news and product reviews. If you choose to, you can directly focus on such important and germane issues like cybersecurity, software development, hardware reviews, mobile technology, new tech in the market and expected tech to come, among others. Good technology blogs usually provide advice, tricks and tips about trending tech use, detailed analyses and commentary on the latest tech innovations and so on. They can directly create content related to mobile technology, including news and reviews for smartphones, tablets, and other mobile devices.

Personal Finance

Most people always want to know how to manage or invest their money better. That is where a good Personal Finance blog becomes quite relevant. It can be a profitable blog if it is focused on topics such as budgeting, taxation, banking, savings, investing, retirement planning, tax strategies, and debt management. A good personal finance blog should provide valuable information and teach people how to make smart financial decisions affecting their lives and living. The reason the blog niche greatly appeals to people of all age groups and income levels!

Digital Marketing and Online Business

If you have the experience and knowledge to do business online, you can profitably blog in this niche. If you are a blogger in this niche, you have the advantage of providing valuable information on topics related to and involving online marketing, Email marketing, affiliate marketing, affiliate programs, search engine optimization (SEO), social media marketing, content creation, and lots more. Your blog info can include vivid explanation of current online marketing rends, digital marketing methods, and tips on running online businesses successfully. This and the blog niche Making Money Online are two interwoven blog niches which most bloggers never really care to separate.

 
Travel and Hospitality

A travel and hospitality blog is usually a good blog idea with enduring popularity. Presently, it is one of the most profitable niches as interest and appetite for traveling continues to grow. The main aim of travel bloggers is usually to inspire and excite their users to explore new and even far flung places and cultures by sharing their experiences through their blogs. A good travel blog provides valuable information about travel means, transportation, accommodation, feeding and entertainment along travel routes and destinations. You can make money from travel blogs through sponsorship by hotels, airlines, transportation companies, tour guide companies and so on. In addition, many brands can partner with your blog to sponsor specific blog topics related to their brands.

Do-It-Yourself, DIY

DIY blogs are increasingly becoming very popular blog options because people now want to do many things on their own. Many car owners, home owners, resorts owners and so on are now keen on learning new skills and such people are greatly in need of tutorials, advice, and tips which DIY blogs provide. This is why a DIY blog niche is a very wide and varied niche which may include auto repairs and maintenance, lawn mowing, gardening, home improvement, home decoration, crafting, cooking, recycling, pet grooming and housing, and so on. A good DIY blog should be able to provide its readers valuable step-by-step how-to instructions, creative ideas and inspiration, and share own experiences, techniques, and even make recommendations to enable people take on any individual task they want to undertake hands-on.

Health and Fitness

Health and fitness is one of the most popular and profitable niches to blog on these days for very obvious reasons. Most people crave be really healthy and fit. Such people need valuable information which a good blog can provide to stay healthy and fit. If your blog can teach people how to adopt healthy habits and exercise routines, it will be popular. As part of the health and fitness niche, you could write helpful articles and content about exercise, eating habits, physical health and well-being. The most popular health and fitness sub-niches you can blog about include sleeping habits, weight loss, nutrition, workouts, yoga, meditation, mental health, and lots more. Money is made on this niche through sponsorships, affiliate income from promoting health-related products, selling ads spaces and partnerships with brands.

Parenting

Many people dream to be parents and many are already parents. These people need the right information about parenting. This is exactly why parenting blogs have grown in popularity over the last few years. Parenting niche is one of the best and most profitable blogging niches at the moment. It is a very broad niche topic focusing on parenting, including child development, adoption, grooming, education, behavior, health, and more. It also involves micro-niches like social behavior, discipline, nutrition, sleep, or play.

Lifestyle

A lifestyle blog is one of the most profitable niche ideas you can consider for blogging. Lifestyle is fairly simple and straightforward to blog about since everyone has a lifestyle of their own. If you decide to blog about lifestyle, you can show from your own life how you go about your day-to-day and even moment-to-moment activities and all the exciting things your experience about your own life. You can blog on such lifestyle topics about your personal interests in fashion, relaxation, recreation, sports and fitness, travel, food, wine and drinks choices, beauty routines, wellness, social activities and much more. If your lifestyle blog is able to share your unique and impacting personal experiences, opinions and recommendations of your interests, it can be profitable. You can make money from it through sponsored posts and affiliate marketing.
 
Education

Education is yet another profitable niche to blog in. Online education is readily a very hot topic and as an education blogger, you’ll always make a lot of impact if you focus on creating content in form of lesson plans, tutorials, teaching strategies, educational policy, and more. You’ll directly impact the younger generation if you focus your blogs on teaching high school subjects by creating tutorials on subjects like science, elementary school math, physics, biology, chemistry and applied science to help the younger generation supplement their learning.

Fashion

Fashion bloggers have a lot of opportunities for profitable blogging on the internet because fashion as a niche is a very broad topic. Many people always want to know what is trending and fashionable around the world. Your fashion blog can capitalize on that to create impactful content to meet this huge need. As a fashion blogger, you can consistently create content to cover sustainable fashion, luxury fashion, street wear, dressing apparels, jewelry, beauty, and more. Good content can also be created from fashion micro niches such as outfit ideas, fashion trends, makeup tutorials, product reviews, and more. Worldwide, there is a lot of appetite for inspiration and guidance on fashion. Many bloggers are able to latch in on this appetite to make money through their fashion blogs.

Recipes, Food and Drinks

Yes, everyone likes to eat and drink, right? Welcome to Recipes, Food and Drinks blog niche. This niche is really personal in nature and many people want to know about your own experiences, recommendations, tips and warnings about various recipes, food and drinks. Through this niche, you can create impactful content about what you know and have tried yourself. You can thus create valuable content to teach people how to make certain dishes. You can explore and make recommendations about new cuisines, foods, drinks, recipes, and more. You can make money from this blog niche through partnerships and content sponsorships from hotels, resorts, wineries, breweries, restaurants and food and drinks companies.

Personal Development and Self-Care

Personal Development and Self-Care niche is another profitable blog niche. Bloggers on this niche usually focus on self-improvement topics, such as personal growth, mental health, mindset change, and more. Relevant sub-niches within the main niche include mindfulness, meditation, self-compassion, relationships, and goal-setting, among others. Blogging on this niche can be profitable if you are able to create content that provides practical tips and advice on personal development, growth and self-care. It is more impactful if this content derives from your own personal experience. You can make money on this niche through sponsorships and affiliate marketing.

Top Ecommerce Marketing Tips to Grow Your Brand

One thing is settled in online marketing. It is virtually impossible to avoid stiff competition no matter the type of products/services you are selling. This is practically what every e-commerce brand has to contend with. Irrespective of whether your marketing goal is to attract new customers or retain the customers you already have, you have to fiercely compete with millions of others having the same goals. If you are unable to compete effectively, it will be very difficult for you to satisfactorily grow your brand. These here tips can help you to overcome this challenge and effectively grow your e-commerce brand.

 

Optimize Your Website for Mobile

Presently, more and more people are taking to shopping online. That increases the patronage of e-commerce websites. A vast majority of these purchases are done through mobile devices particularly smartphones. So, it becomes smart digital marketing to optimize your website for mobile devices if you want to effectively share in this huge mobile traffic. It is therefore very essential that your website pages look good and function properly on the proportionately small screens of mobile devices. You can either DIY or engage the services of professional webmasters to make sure your website works well on small phone screens. Such professionals will be quite willing to help revamp your website with a responsive UX design.
 
Invest in Email Marketing

First you must build a responsive email list if you want to market with email. The people who subscribe to your emails are the people that like your brand enough to want to stay engaged with the brand. With a good combination of your content marketing strategy and a good email marketing strategy, you can turn existing subscribers into loyal followers. This is achievable if you can effectively use your emails to share discount/promo codes, announce new product launches, and share relevant content they’ll want to view or read. Once your email frequency does not present like spam, emails can be very effective at growing your brand.
 
Improve Your Website Loading Speed

Website loading speed is a major component of the requirements for your website SEO. The faster it takes your website to load, the more user-friendly it is and the more traffic and sales you can get from it. Internet users are notoriously in a great hurry. No user really wants to sit idly waiting for a page to load. If your web page is slow to load, many users will simply skip your page and move elsewhere with their business. If you want your website to be effective at growing your brand, its loading speed must be fast enough as not to discourage visitors to your web pages.

Increase Sales with Affiliate Marketing

By joining FREE reputable affiliate marketing programs like Strong Future International, SFI, you can increase sales and build your brand. Affiliates are independent business persons with their own audience and marketing channels. Anyone can be an affiliate who is willing and able to promote products/services for products/services merchants and earn commissions in exchange. This can be done even if the audience/followers are not in the millions. If however your followers are in the millions, you can become an influencer affiliate and earn commissions too. Influencers can help endorse products and brands to their large followers thereby helping to build and grow your brand. As a business owner, affiliate marketing actually costs you nothing unless the affiliate actually gets you a sale. Even the commissions you pay affiliates come from the sales they generate. The little reward affiliates get in form of commissions appears insignificant when weighed against the efforts they put in to promote your products/services.

Have a Strong Content Marketing Strategy

It is smart marketing to have a strong content marketing strategy for your e-commerce store. With it, you can effectively drive more traffic to your website, increase conversions, and position yourself as a leader in your niche. If you don’t have a strong content marketing strategy, you’re pretty much-handing valuable sales over to your competitors. For your content marketing strategy to be good and effective, it should include a routine analysis of your competition. You must also have a good idea of what types of content you should focus on. You must regularly review how the strategy is performing with a view to determining if and when it becomes necessary to rejig it or refocus it to effectively grow your brand.

   
Offer International Shipping

If practicable, free shipping is always better to grow your brand than paid shipping. If you can offer international shipping, so much the better! Most e-commerce business owners usually face huge unpredictable shipping challenges with customs, duty, tariffs, and liability risks. These are usually some of the reasons many e-commerce business owners choose not to ship overseas. Significantly, any e-commerce business owner who is willing to open up his e-commerce store to overseas customers directly increases his chances of doing more business with customers overseas. It may be daunting and tough going at the outset, but if you’re willing to take on the challenge, you can significantly increase your customer base overseas. Such international customers can help you to grow your brand/business significantly.
 
Market more on Social Media

With presently over 4.55 billion active users worldwide, social media has become one huge market place out there on the Internet. If you are creating valuable content to promote your e-commerce store, making your social media strategy as an integral part of your content marketing strategy is great for growing your brand and making sales. On social media, your marketing messages can easily go viral to the benefit of your brand and sales. If you have a large following on the very popular social media platforms, your social media followers can help you to widely share your content, photos and even endorse your products. That significantly helps to grow your brand and increase your sales. In addition, your brand can directly benefit from User-Generated-Content (UGC) on social media. Such content created by real customers can act as social proof to promote your brand. That is one very inexpensive way to promote your brand. It is much more authentic, much cheaper and can even more effective than paid ads.
 
Summing Up

If you want to build an e-commerce brand, you need time, dedication, and patience. The foregoing tips come in very handy in that quest. They are great to help build brand awareness, draw more traffic to your website thereby significantly increasing conversions for your e-commerce business. Even if deployed singly or in a combination of two, three or more, these tips can be helpful. They can significantly help you to increase sales in your e-commerce store and become a more recognized brand in your niche. You’ll find out only if you try them out.

7 Best Organic Marketing Tactics for Robust Online Marketing

Ambitious marketers usually take to organic marketing because even though paid marketing may give them quick results, organic marketing gives them sustainable and long-term results. Doing things right on the internet is what helps organic marketing to be successful. No matter your marketing destination, be it B2B or B2C, you must follow the right protocol to get the right results in organic marketing.

Most online businesses are always in search of viable ways to attract traffic. They are always in search of more users to visit their websites through organic search. If your organic traffic is good, you stand a very good chance of getting more leads and subsequently more sales in your online business. Through organic marketing, you can directly appeal to users genuinely interested in your content, products and or services. For this reason, marketers must know what their target audience is searching for online and how to make it available to them. Marketers can only achieve this by using a combination of technical SEO and content marketing strategies.

If you too are an ambitious marketer and you want to use organic marketing tactics to achieve some very good results, the following tips come in very handy.

1. Create High-Impact Quality Content

Good content remains indispensable in any viable organic marketing strategy. What brings traffic to your website is largely through the content you posted on the internet. So, once you are able to correctly identify the keywords your audience is searching for, good marketing dictates that you publish the right high-impact content that they find informative, educational, and engaging. If the content is keywords-rich, it helps search engines to rank it higher in their SERPs. That means good organic traffic back to your website.

2. Create Target Personas

Understanding your target personas is one of the keys to your organic marketing campaigns. No matter the type or size of your business, target personas should be the foundation of your marketing strategy. You can accurately distill your organic personas if you find the answers to questions like:
What questions are your customers asking?
What exactly are your customers searching for online?
What kind of content topics are they interested in?
What kind of products/services can meet their needs?
If you find the right answers to these questions, you can essentially create and target the right persona to market to online. Marketing to the right target personas helps to increase marketing efficiency and consequently more sales. There are reliable online platforms for persona insights that are great to help users search using the right search query to get the right persona targets.

3. Carryout Comprehensive Target Research

Once you identify your target personas and the type of information they are looking for, you can then redirect the research to be more specific by going into the relevant categories. In there, you can directly conduct research to find out the exact keywords that you want to target. For effectiveness, the best keywords to target must be directly related to your products, services or your niche industry.

4. Have a Robust Link Building Strategy

This strategy must involve both internal and external link building with a deliberate focus on long-tail keywords since they are more valuable for your online business. External link building entails trying to make other websites link to yours while internal link building entails placing links to websites in your content internally. When your link building strategy is robust enough, it will ensure that more people find your business through organic search. Quality links are therefore crucial for making sure that your target audience finds your content.

5. Improve your Website Page Speed

One of the main parameters for ranking your website by search engines is its page loading speed. The faster it loads, the higher the quality of the website in the eyes of search engines. You should therefore ensure that your website never loads slowly. Under no circumstances, should you allow your site to load slowly unless you do not want to win and retain customers who do business with you on the website. Most online shoppers usually abandon websites and go elsewhere on account of slow loading alone.
 
6. Focus on Page Optimization

Page optimization is also an essential factor in organic searches. If your webpage is well optimized by SEO, it becomes search engine-friendly and that helps its ranking in the SERPs of search engines. Since landing pages are essential gateways to generating leads and making sales, having such pages well optimized greatly helps that process. To have a good SEO on your website, you can DIY by creating eye-catching headlines, A/B testing your content as needed, showcasing the benefits of your products, good onsite CTAs, mobile-friendly, fast loading and highly secure.

7. Tactically Leverage Social Media

With presently about 4.55 billion active-users worldwide, social media has become undeniably a powerful tool for B2B business marketing. Aside its huge popularity, it is also effective in boosting organic marketing efforts for your business. Once you are able to create accounts and get your business on the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes, it can help keep your business tops in the minds of your customers and even potential customers. If you can regularly create high-impact and good quality short blogs on social media together with your links, it can help drive traffic to your website. You can in addition directly create unique on-brand posts to promote your business. Search engines particularly Google do take note if you do this. If your social media posts manage to show up on organic searches, that means good organic traffic to your website.

5 Awesome Website Ideas Suitable for Newbies

As more and more people are switching to online shopping, it becomes imperative for many business owners to take their businesses online. In addition, many more people are choosing to work online from home. Both of these developments have necessitated the increased need for websites. A website provides business owners the best opportunity to successfully do business online. The reason any online business owner must as of necessity have a website to make contact with consumers online and to sell products/services to consumers. If you have just decided to take your business online, depending on your type of business and the products/services you are marketing, you have the options to choose from eCommerce websites to personal blogs, to run your business online.

1. eCommerce Website

Among small businesses, a website for an eCommerce store appears to be the most popular. It is easy to set up and operate with the right guidance from professional webmasters if you are unable to DIY. Typically, an eCommerce store website requires less investment to set up and it offers unlimited growth opportunities for your business. It is not even complicated to set up. If you are going the way of DIY, you can take advantage of popular Content Management Systems (CMSs) like Wix or WordPress to set it up. These platforms also offer all the necessary marketing tools you really need to build a successful online business. On these platforms, you can set up a functional website in a matter of minutes. Once set up, you can simply list the products/services you have on offer and you’re good to go.

2. Affiliate Website

If you decide to work online as an affiliate, you can join FREE, a reputable affiliate marketing platform like Strong Future International, SFI and they’ll offer you a webpage of your own to do business from. As an affiliate, you can then use the webpage to promote products/services in exchange for sales commissions. You can also take advantage of many different types of affiliate sites such as review sites. But, SFI provides all affiliates, a free webpage, training, marketing tools, unique affiliate links/codes, and excellent customer service. The business of the affiliate is to simply promote products/services and the platform takes care of the rest. This includes products packaging, handling and delivery as well as working out the right commissions earned by each affiliate at the end of every month.

3. Portfolio Website

Business owners usually build a portfolio website to showcase their projects and attract new clients. Such websites are common with Internet or web professionals. These are professionals who work in web development, digital marketing, or the art industry. Take for instance a photography portfolio website. Such websites usually have a simple interface with the visual content at center stage. When visitors approach the website from the homepage, it gives the visitors the options to choose between different project categories. With just a click, each section will show a gallery of the fine photographs on display with different image styles and quality. Onsite, visitors have access to the contact information section. This section helps to provide easy links for potential clients to connect in case they’re impressed with what they see on the site and are therefore interested in hiring the services of the website owner.

4. Membership Website

One other great website idea is a membership site. With a membership website, you can restrict access to some of your content pieces. Some of such content pieces are online courses, in-depth reports, video tutorials, or exclusive news coverage. Some very popular news websites often implement this strategy. On such news websites, by paying just a few dollars a month, users can have unlimited access to the articles, cooking recipes, buying guides and much more.

5. Personal Blog

A personal blog remains one of the most popular types of websites among business owners. If you are a newbie, blogging is one great way to hone your writing skills, showcase your expertise, and build an online presence. Just decide on a niche then write informational and educational content on topics related to that niche. This content will help the blog to attract visitors with similar interests and turn them into loyal readers. Your blog audience will start to build up from there. Be sure to choose a blog niche that you have real knowledge about and start creating content on it. Common blog niches are landscaping, home decor, fashion, lifestyle, travel, pet care, food and drinks, hospitality and so on. These are niches that interest a lot of people and when you create content on them, you attract readers easily. That is what helps to grow your blog audience. Once you build a sizeable and loyal audience, you can monetize the blog to earn good money from it. Through monetization, you can sell ads spaces on the blog, publish sponsored posts, sell eBooks, and run ads for Google AdSense.

Wrapping Up

The first step towards building a successful online business is by creating your own website. The foregoing are the types of website ideas available to newbies which they can easily use to go into business online. Having an online presence is vital for a successful online business. A website makes that possible online. Depending on your business inclinations, you can decide which type of website to build that will be useful for your online marketing efforts.

How to Create a Low-Cost Website for your eCommerce Store

These days, many more people are taking their businesses online. The reason thousands of eCommerce websites get launched every day. A website serves as an online business window and front office for many businesses. That is where they get to make their first contacts with their prospective customers online. If you are taking your business online, you have to learn how to create a low-cost eCommerce website that will serve your needs. Even if you are not too skillful in computer programming, you can take advantage of the lots of educational resources, software and step-by-step guides available online to build your own website. With these resources, almost anyone can build an eCommerce website step by step. Here is what to do.

Choose Your eCommerce Website Builder

Luckily you can have unlimited access to DIY services from the websites of reputable Website Builders like Wix and WordPress. If you want to run an affiliate program, you can join a reputable eCommerce platform like Strong Future International SFI. On this platform, you have access to a free webpage to do your business from. This is more so when you don’t have the right technical knowledge to do things right. On SFI platform, you can set your eCommerce store up and running in a matter of minutes. If you choose to build your website on WordPress platform, it allows you to add eCommerce functionality plug-ins to the website. These allow you to customize your eCommerce website as you choose to then add more options if you so wish.

Choose a Suitable Domain Name and Hosting Platform

Here is where things become a bit tricky. You must carefully choose a domain name that is not already in use by anyone else. The hosting platform must first sort that out before hosting your website. Your domain name should ideally be your business name or its variation, if the original match is already taken up. You may be required to pay monthly hosting fees when your store is up and running. That in essence may be your only true cost if you are building a DIY eCommerce website. No matter how your website comes about, make sure you take into account crucial operational factors like reliability, security, reputation, uptime, loading speed and more to make sure it is really useful to your business. For low-cost purposes, you can consider the hosting plans of Hostinger, Hostgator and Dreamhost.

Pick the Right Theme/Template to Customize

If you are building your website DIY on WordPress or Wix, you have access to a range of free themes you can choose from and customize for your eCommerce website. On WordPress, you can easily integrate your eCommerce website with WooCommerce through plug-ins. If done correctly, the website will become really suitable for displaying products, taking orders, receiving payments and shipping out purchased products. When your chosen theme is right and suitable, it easily molds into your eCommerce business. You must make sure that the theme you choose to customize has the right visual appeal and is easy to navigate. This is in addition to other vital and necessary traits like mobile-friendliness and high flexibility for easy adaptation.

Add Your Products/Services to the Website

This is where the real marketing takes root: adding products to your website. The way the products are displayed and the descriptions accompanying them are of vital importance for marketing purposes. Be sure to accompany your displayed products with a clear and concise product description. This is because the more informative this description is the more impactful it is. If you provide the necessary information in the right order, it makes it easier to skim, assimilate and understand.

Use only High Quality Professional Photos of your Products

The average human being is highly attracted to the visuals of your marketing products. So, if you use high quality and professional photos of your products, they attract attention easily. If you are marketing affiliate products, embedding these photos with affiliate links/codes helps to direct buyers to the appropriate website where the products can be purchased. Using the right keywords on the products description helps major search engines like Google to find the product on your website. Ultimately, these efforts help to make the process of choosing the right product fairly easy for the consumer.

Set Up your Acceptable Payment Methods
 
If you built your website DIY on Wix or WordPress, you can easily set the payment options you prefer. Most eCommerce website builders and plug-ins offer multiple payment options to eCommerce stores owners. They have access to online payments via multiple payment processors, Debit/Credit cards, Cash-on-delivery and so on even though each method may come with its own fees, processing time, and ease-of-use considerations.

Set Up your Shipping Options

Onsite, you can also set your preferred shipping methods which your customers can choose from depending on their convenience. Setting up the right shipping option is necessary and hugely important because it can serve as a marketing technique as well. This is why Free Shipping can be one of the top reasons many people buy products online and save costs. Even if the products cannot be delivered free, be sure to assure consumers that you are using the most reliable and cheapest method to deliver their products.
 
Test and Launch Your eCommerce Website

Before you launch your eCommerce website, make sure to test the website well enough to be sure it does what you expect it to do. That way, you can always take quick steps to rectify whatever faults you find with it before launching it. Thereafter, you must keep an eye on whatever faults you’ll encounter along the road through user experience and comments. It is hugely important to be sure the website is optimized for mobile devices. You can then test how it performs on cell phones and other smart mobile devices. This is because, according to Google reports, a very high percentage of eCommerce traffic comes via smart mobile devices.

Conclusion

Any business owner who is determined and serious about it can easily create a low-cost eCommerce website by DIY approach. Even though DIY approach to create the right eCommerce website is a possibility, it usually takes quite a bit of time and effort to get it done. Additionally, it is quite a difficult option for people with minimal technical knowledge. However through DIY approach, you can always take full advantage of low-cost eCommerce website creation options that offer a lot of flexibility, tools, and plug-ins. Any time you wish, and as you wish, you can easily maintain and modify the website on your own without any outside technical assistance. Doing so helps you to save time and costs.

Digital Marketing Quick Tips for Small Businesses Start-ups

Small business start-ups always face huge marketing challenges. Many learn early enough to take to digital marketing as one great way to take on the challenges. If they take their businesses online early enough, digital marketing can really help them to face their marketing challenges in good stead. Marketing online is the right place to be because most consumers are now resorting to using more online tools to search for local businesses they want to patronize. Small business owners can always take advantage of this marketing reality if they choose to take their products/services online to reach more customers/clients at lower costs. That is where digital marketing can greatly be of help. Find below some quick tips to accelerate this process.

 

Take Your Business Online

Many experienced digital marketers like to say taking your business online is a given. It is not always so particularly for many small business start-ups. Many small businesses still need to be persuaded that internet technology has changed many things in business marketing environment. The smartest thing to do for your small business start-up is to get it online as fast as convenient. To get it done, you may choose to hire the services of professional webmasters at a fee or DIY using Wordpress templates that are quite simple to use, versatile and flexible. Small businesses can easily take advantage of the content management dashboard from WordPress to service their customers well. Having a good website where you can market out of is the first major step in that quest. A good website can serve as your online office and e-commerce shop. It is your business window in the internet world where potential customers first make contact with your small business.

Optimize for Local SEO

Most small businesses are local businesses. It is imperative therefore to optimize your website for local SEO as soon as the site is up and running. In this quest, listing the business on GMB, Google-My-Business is highly recommended. Once your listing is complete on GMB, and the listing is optimized for local SEO, as soon as searchers hit the computer button for “business near me”, Google pops up your business along with others in the same local environment of the searcher. Your business gets good organic traffic as a result. This is exactly why it is very necessary for local businesses to optimize their GMB profile to help them build long term relationships with customers particularly in their local environments.

Enable E-Commerce on Your Website

If you are using WordPress template for your website, you can take advantage of its in-house tools to manage your small business.  WordPress enables business owners to use the WooCommerce plugin to set up their business and start to make transactions almost immediately. If however you decide to use specially designed website by webmasters, they can help you to customize the website for e-commerce functions as well. That allows you to open an e-commerce shop for the products you are selling. That is where you can easily list/display your products for sale. It will in addition be fairly easy for you to track sales, leads, and to build a customer database from this e-commerce shop.

Why Email Marketing is Important to Your Small Business

 

To some digital marketers, email marketing now appears “old school” but it still gets some great results. Email marketing is not only convenient, it is also cost-effective particularly for small business owners who are characteristically low on marketing budget most for the time. Crafting effective email campaigns requires some knowledge and skills. Once you get it right, the results are amazing. That is why email marketing is so important to small business owners who operate on low marketing budgets.

 

No doubt other messaging channels are also very important to business owners depending on their types of businesses. Notwithstanding that, email remains the main channel of communication for small businesses. Business owners effectively use email messages to lead consumers through the whole sales and marketing funnel, converting them to customers in the process. They rely on emails to assist their website visitors to interact with their apps, engage them more, and consequently increase their brand loyalty. Without a doubt, email marketing is one of the most efficient channels for customer retention. Ambitious marketers never lose sight of that fact. There is some credible research report indicating that “a 5% increase in customer retention produces more than a 25% increase in profit” Profit motive is what largely drives most small business owners and anything they do that helps them to increase profits, gets done more and better. That is the lot of email marketing.

To create effective email campaigns, marketers must pay special attention to two big areas of crafting email templates and handling email recipients. Experienced marketers can manually build email templates fairly easily. However, to save time and to guarantee efficiency and effectiveness, delegating your database management and sending logic to a dedicated and reputable email marketing service can also be considered.

If you resolve to follow DIY route, please pay attention to the following tips. Before you start creating your email campaigns, decide firmly on the following:
Your objectives/motives
The goals you want to achieve
Your recipient audience
Your type of marketing messages
The role great content will play
How to segment your audience

This information will help you to make the all-important decision on the type of email campaigns your business needs. Your emails even if largely technical must be transactional in messaging to be effective. For as long as they have marketing, branding, and even sales purposes, they’re great to form part of your marketing and product strategies. Meaning? For your emails to be effective for proper branding and sales, they must have well-crafted templates and carefully worded and optimized messages with great aesthetics appeal to boot.