7 Best Organic Marketing Tactics for Robust Online Marketing

Ambitious marketers usually take to organic marketing because even though paid marketing may give them quick results, organic marketing gives them sustainable and long-term results. Doing things right on the internet is what helps organic marketing to be successful. No matter your marketing destination, be it B2B or B2C, you must follow the right protocol to get the right results in organic marketing.

Most online businesses are always in search of viable ways to attract traffic. They are always in search of more users to visit their websites through organic search. If your organic traffic is good, you stand a very good chance of getting more leads and subsequently more sales in your online business. Through organic marketing, you can directly appeal to users genuinely interested in your content, products and or services. For this reason, marketers must know what their target audience is searching for online and how to make it available to them. Marketers can only achieve this by using a combination of technical SEO and content marketing strategies.

If you too are an ambitious marketer and you want to use organic marketing tactics to achieve some very good results, the following tips come in very handy.

1. Create High-Impact Quality Content

Good content remains indispensable in any viable organic marketing strategy. What brings traffic to your website is largely through the content you posted on the internet. So, once you are able to correctly identify the keywords your audience is searching for, good marketing dictates that you publish the right high-impact content that they find informative, educational, and engaging. If the content is keywords-rich, it helps search engines to rank it higher in their SERPs. That means good organic traffic back to your website.

2. Create Target Personas

Understanding your target personas is one of the keys to your organic marketing campaigns. No matter the type or size of your business, target personas should be the foundation of your marketing strategy. You can accurately distill your organic personas if you find the answers to questions like:
What questions are your customers asking?
What exactly are your customers searching for online?
What kind of content topics are they interested in?
What kind of products/services can meet their needs?
If you find the right answers to these questions, you can essentially create and target the right persona to market to online. Marketing to the right target personas helps to increase marketing efficiency and consequently more sales. There are reliable online platforms for persona insights that are great to help users search using the right search query to get the right persona targets.

3. Carryout Comprehensive Target Research

Once you identify your target personas and the type of information they are looking for, you can then redirect the research to be more specific by going into the relevant categories. In there, you can directly conduct research to find out the exact keywords that you want to target. For effectiveness, the best keywords to target must be directly related to your products, services or your niche industry.

4. Have a Robust Link Building Strategy

This strategy must involve both internal and external link building with a deliberate focus on long-tail keywords since they are more valuable for your online business. External link building entails trying to make other websites link to yours while internal link building entails placing links to websites in your content internally. When your link building strategy is robust enough, it will ensure that more people find your business through organic search. Quality links are therefore crucial for making sure that your target audience finds your content.

5. Improve your Website Page Speed

One of the main parameters for ranking your website by search engines is its page loading speed. The faster it loads, the higher the quality of the website in the eyes of search engines. You should therefore ensure that your website never loads slowly. Under no circumstances, should you allow your site to load slowly unless you do not want to win and retain customers who do business with you on the website. Most online shoppers usually abandon websites and go elsewhere on account of slow loading alone.
 
6. Focus on Page Optimization

Page optimization is also an essential factor in organic searches. If your webpage is well optimized by SEO, it becomes search engine-friendly and that helps its ranking in the SERPs of search engines. Since landing pages are essential gateways to generating leads and making sales, having such pages well optimized greatly helps that process. To have a good SEO on your website, you can DIY by creating eye-catching headlines, A/B testing your content as needed, showcasing the benefits of your products, good onsite CTAs, mobile-friendly, fast loading and highly secure.

7. Tactically Leverage Social Media

With presently about 4.55 billion active-users worldwide, social media has become undeniably a powerful tool for B2B business marketing. Aside its huge popularity, it is also effective in boosting organic marketing efforts for your business. Once you are able to create accounts and get your business on the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes, it can help keep your business tops in the minds of your customers and even potential customers. If you can regularly create high-impact and good quality short blogs on social media together with your links, it can help drive traffic to your website. You can in addition directly create unique on-brand posts to promote your business. Search engines particularly Google do take note if you do this. If your social media posts manage to show up on organic searches, that means good organic traffic to your website.

5 Digitized Affiliate Marketing Strategies to Increase ROI

These days, both direct and indirect marketing techniques are evolving rapidly. The main targets of the marketers are good Return on Investment, ROI and lead generations. To get appreciable results, business owners have largely targeted influencers and individuals who can divert customers and online users to products offered by product merchants and e-commerce websites. Many depend on affiliate marketing to set things in motion with a view to getting increased ROI. That is achievable because affiliate marketing is largely cost-effective in design and approach. Through it, business owners target customers through various third-party platforms and influencers. Affiliate marketers and data tracking tools also assist brands/products, and online ventures to optimize their marketing approach and targeted strategies. This too is great for ROI. This is more so when affiliate marketers work only for a commission or on percentage basis so costs can be tightly controlled. Even at that, affiliates can still earn good money by promoting products/services mostly out of free and very popular social media platforms like YouTube, LinkedIn, Pinterest, Twitter, Instagram, Facebook, Snapchat, and TikTok.

 

These here five digitized affiliate marketing strategies can help to increase the ROI for your online business if diligently used.

1. Diversified Marketing

Online marketers tend to get the best results when they target the right audience. That is, an audience with common needs, perspectives, ideas and even thinking, anywhere it is around the globe. In that wise, Influencers and data management tools can greatly assist brand managers to align their user-centered content and advertising streams for best results. This requires some well enhanced marketing techniques to produce substantial results and ultimately a solid online presence. So, by producing user-friendly and globally accepted content, you will attract more audiences and more online visitors. That is diversified marketing. A diversified online market tends to generate more revenue, traffic, and potential leads.

2. Seasonal and Trends Marketing

Affiliate marketers habitually stick with products that sell well. Some of these products may be seasonal and trending at the time. The reason is simple. They want to earn commissions. That is why their marketing approach is always customer-oriented advertisements, products, and online activities. It is much easier for them that way to generate substantial online traffic and revenue. It is for same reasons online marketers and social media Influencers do not stick with just one brand/product permanently. The trend is to constantly search for new opportunities, products and brands with greater customer interaction and commission earning probabilities.
 
3. Indirect and Traditional Marketing

For good ROI, marketers now explore many ways to replace traditional marketing with affiliate marketing in digital space. It is now more cost-effective to promote products by way of affiliate marketing than traditional marketing techniques. With the help of AI-based automation, marketing messages can be more widely sent out through emails and social media platforms. Such messages are better targeted and better tracked too with the help of online smart tools when compared to newspapers and TV ads. These days, not many people search out for ads and products in local newspapers and contemporary markets. With a computer and even a smartphone, buyers and sellers get better connected on the Internet than in traditional marketing channels. The Internet is a well-diversified online market. Through it, many buyers easily connect and interact with genuine sellers from across the globe. With influencers, social media, data tracking and ads management tools coming into the mix, brands/businesses are better able to align their marketing campaigns for good results. That is good for ROI.

 

4. Video Content Marketing

In digital marketing, video content usually attracts more than 60% of the online visitors. Now that’s one huge market chunk serious marketers cannot afford to ignore. What to do? Device marketing strategies that will send people to your product page when they go through the product description after watching the product video. This is why highly effective Influencers and affiliate marketing platforms usually record and shoot videos of products and publish them online to engage a greater audience. Influencers and social media marketers rely heavily on the use of videos on YouTube, Pinterest, Instagram and Facebook live stories to attract potential leads towards their products. Video content because of its captivating visuals appeals more to the user’s interest, making him more inclined towards buying a product while checking it out. This is why digitized marketing techniques backed by video content significantly help to increase interaction rate. That ultimately leads to more sales and increased ROI.

5. Business-To-Business, B2B Marketing

B2B is one credible way Influencers and affiliates can align their sales and marketing strategies to generate greater ROI and in turn create a solid online presence. Through B2B marketing strategy, online digital space has enabled online brands and businesses to collaborate well with Influencers and affiliate marketing techniques. The end result of this collaboration is higher ROI for all parties. This happens because, with the all-important optimization strategy, affiliate marketers are no longer limited in scope on who to market to. Through B2B strategy, they are able to effectively divert the right traffic from the websites and landing pages of one business to another. That greatly helps affiliate marketers to increase their commissions earning potentials. It plays out nicely and more beneficially for ROI when businesses and enterprises outsource their services to expose themselves to greater audiences on various platforms particularly social media.

How to Effectively Market on LinkedIn Social Media Platform

LinkedIn is a very effective social media platform for sharing valuable content, interacting with business peers, building thought leadership, and winning over new clients/customers. When it comes to B2B marketing space, LinkedIn is one of the most powerful social media platforms there is. Individual marketers thrive well on LinkedIn as well if they have the right connections. The platform is particularly popular with young business executives who belong to a generation that now dominates the workforce. They in addition dominate social media as well. That is where they market and can be effectively marketed to with the right content.

Below are some tested strategies you can effectively use to market on LinkedIn social media platform.

Publish Only Relevant Content

LinkedIn marketing entails the constant engagement with the contents of others while at the same time posting your own content as well. The content you publish on LinkedIn must have quality and be relevant to make that happen. This is the type of content you can craft and package in standard posts, images, graphics, videos, and on LinkedIn articles. For best results, you must be sure to cover a variety of topics that are relevant to your audience. You must in addition make quick responses to all questions/comments in the Comments section of the platform.

Optimize Your Business Profile

An optimized profile is what easily gets you noticed in LinkedIn search results. LinkedIn has a search function which works just as search engines. If you optimize your profile well enough, you can benefit from the results of this search function. Here is how! If a LinkedIn user searches for your type of business as listed in your profile, LinkedIn directs them to the page(s) that profiles the most relevant information and has the closest degree of connections to what they are searching for. Your optimized profile can always take advantage of that. Therefore, you can rely on LinkedIn SEO to optimize your page for search results. That helps it to attract more Connections and expectedly, more leads, more customers and more sales.
 
Use only High Quality Photos

Common stock photos are not very useful for marketing on LinkedIn. What you need are high quality and professionally shot photos and images. Engaging your connections with great visual content is usually very effective in LinkedIn marketing. This requires eye-catching photos/imagery that speaks directly to your target audience. Basic stock images are incapable of doing that effectively. Experienced marketers recommend using professional photos and/or custom graphics that bear great relevance to your brand/business. These are the kind of photos/images that can help you to stand out from the crowd and be noticed on LinkedIn platform.

Get Personal in your Marketing Messages

Personalized content usually resonates better with a marketing audience. For this reason, you must find convincing ways to tell your personal stories in your marketing content. Common stories which your audience may have heard of before are not helpful here. You can go really personal in your posts by sharing stories, updates, milestones, insights, achievements, challenges, interviews, and much more. This is the kind of content that can get people interested in your person. Such content helps you to build trust with your readers. Of course, you are no doubt aware that people are more likely to do business with someone they really know and trust. For this reason, if you are personable and authentic enough in your marketing activities, your messages will resonate better with your audience.

Ask Your Peers for Recommendations

Recommendations from business peers can be very effective in LinkedIn marketing. Some of such recommendations can even be like referrals from persons who know you and your business well or from people you’ve done business with in the past. They could even have similar effects as direct reviews on your business profile. Therefore, asking your peers and even previous customers to provide you with Recommendations on LinkedIn is a smart marketing idea on the platform.  

Effective Digital Marketing Tools to Manage your E-Commerce Store

Digital marketers depend on in-house digital marketing tools to manage their e-commerce stores effectively. Even if they are marketing out of popular and reputable e-commerce marketplaces where buyers and sellers come to make wholesale transactions, they need these tools to succeed. Sometimes, it is the availability of digital marketing tools they helps marketers to decide which e-commerce platform to pitch their marketing tents with. E-commerce platforms like SFI TripleClicks.com, Alibaba.com. eBay, Amazon and a host of others offer an array of digital marketing tools to help e-commerce stores connect with the right buyers and propel their sales.

Here are some of the digital marketing tools that sellers have access to on popular E-commerce marketing platforms.

Analytics Tools

You cannot succeed in digital marketing if you are unable to accurately measure your results. That is where in-house analytics tools come in very handy for sellers to measure results. With the benefits of analytics data and information, digital marketers get to understand how they can best reach their audience with effective marketing. Analytics info enables marketers to see what is working and what is not in their marketing campaigns. Exactly why, analytics have become a very huge and indispensable part of digital marketing. Popular wholesale e-commerce platforms characteristically provide powerful analytics tools to give marketers real time insights into their target markets and the performance of their online e-commerce retail stores. These analytics usually provide accurate and real time information on platform-wide trends for the larger benefit of affiliated e-commerce stores.

Ads Management Tools

Affiliated e-commerce stores can run their own paid ads for the direct benefit of their own stores. To do this effectively, even if they want to run many different ads at the same time, they can take advantage of in-house built-in advertising tools. Marketers can run ads on the platforms and the tools help their products to rank well in searches for relevant keywords. These ads management tools also help marketers to target ads based on geography and click history. Arguably, the best part about these tools is that your business can benefit from Pay-Per-Click, PPC, advertising. Meaning, you are only required to pay for ads when users actually interact with your listings through verifiable clicks.

Lead Generation Tools

In-house lead generation tools allow marketers to target offers directly to one single prospect at a time. This lead generation tactics is unique in its own right and very effective too. It is a bit different from the other digital marketing tactics in mode of operation and effectiveness. One unique lead generation tool peculiar to Alibaba.com is a Request for Quotation, RFQ feed. It is an important section of their website where B2B buyers can post their wholesale needs. Sellers can browse these requests and try to match the needs as much as they can. Matching sellers and buyers easily is always a great marketing experience and mutually beneficial to all parties.

8 Effective Software for Email Marketing Campaigns

Email marketing has been around for quite a while but it is still very popular among digital marketers because of its ease of use and cost effectiveness. The earlier serious drawback of email marketing was having a credible email list but email marketers can now overcome that by tapping into the services of online email marketing services providers via software. Some of these providers render services by way of software/tools that come with a full package of effortlessly delivering emails to your target audience even if in the thousands and providing scheduling and automation services as well. Here are some effective email marketing software/tools you can try on your own. Some of them are highly recommended by expert marketers.

1. Salesflare

Salesflare is an intelligent CRM and email marketing platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. It automatically fills out your address book and keeps track of all interactions with the leads you're in contact with. In addition, the icing on the cake is, it neatly reminds you when to follow up. 

2. Sender

Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations, you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Sender is everything you need for effective email marketing within a few clicks.

3. ZeroBounce

ZeroBounce is a great way to protect your sender reputation for email marketing. It detects and removes known abuse and spam trap emails, temporary addresses, invalid, toxic and catch-all domains. It's not only a powerful tool that boosts deliverability, but it also offers data about your subscribers that you can use when segmenting your lists. ZeroBounce is a fast and easy to use email validator, and it includes an API.

4. Bitrix24

Bitrix24 is one of the very few CRM systems that offer email marketing software free of charge. Several things make Bitrix24 quite different from other free email marketing services. First, its customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. In addition, if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24.

5. Omnisend

Omnisend is an all-in-one email marketing automation platform built for growth-focused ecommerce brands. It helps to convert visitors into customers, create personalized emails in minutes, and automate your email marketing. It uses smart segmentation to create hyper-targeted and relevant email messages, earning you more revenue. Omnisend works with all ecommerce platforms including, Shopify, Bigcommerce, Magento, WooCommerce and many more.

6. EngageBay

EngageBay allows you to grow your business with powerful email marketing. You can choose from several ready-made email templates or create your own from a wide array of templates to suit your business needs. You can simply use drag and drop interface to create amazing templates. With EngageBay you can segment and target your subscriber lists, personalize every part of the email and send them in a click. It allows you to design beautiful email templates with rich text formatting. You can track and optimize your campaigns, then analyze your results.

7. EmailOctopus

EmailOctopus is the low-cost email marketing platform offering high deliverability, customized reports and the ability to drip email sequences, import contacts and integrate with forms. With segmentation, users can create highly targeted email campaigns based on the customer data that matters most to their business.

8. Moosend

Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automation, and an award-winning user interface. You can use it to manage multiple email campaigns and mailing lists, as well as design and send striking, and responsive newsletters created on the built-in campaign editor. It helps you to upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports.