8 Effective Software for Email Marketing Campaigns

Email marketing has been around for quite a while but it is still very popular among digital marketers because of its ease of use and cost effectiveness. The earlier serious drawback of email marketing was having a credible email list but email marketers can now overcome that by tapping into the services of online email marketing services providers via software. Some of these providers render services by way of software/tools that come with a full package of effortlessly delivering emails to your target audience even if in the thousands and providing scheduling and automation services as well. Here are some effective email marketing software/tools you can try on your own. Some of them are highly recommended by expert marketers.

1. Salesflare

Salesflare is an intelligent CRM and email marketing platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. It automatically fills out your address book and keeps track of all interactions with the leads you're in contact with. In addition, the icing on the cake is, it neatly reminds you when to follow up. 

2. Sender

Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations, you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Sender is everything you need for effective email marketing within a few clicks.

3. ZeroBounce

ZeroBounce is a great way to protect your sender reputation for email marketing. It detects and removes known abuse and spam trap emails, temporary addresses, invalid, toxic and catch-all domains. It's not only a powerful tool that boosts deliverability, but it also offers data about your subscribers that you can use when segmenting your lists. ZeroBounce is a fast and easy to use email validator, and it includes an API.

4. Bitrix24

Bitrix24 is one of the very few CRM systems that offer email marketing software free of charge. Several things make Bitrix24 quite different from other free email marketing services. First, its customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. In addition, if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24.

5. Omnisend

Omnisend is an all-in-one email marketing automation platform built for growth-focused ecommerce brands. It helps to convert visitors into customers, create personalized emails in minutes, and automate your email marketing. It uses smart segmentation to create hyper-targeted and relevant email messages, earning you more revenue. Omnisend works with all ecommerce platforms including, Shopify, Bigcommerce, Magento, WooCommerce and many more.

6. EngageBay

EngageBay allows you to grow your business with powerful email marketing. You can choose from several ready-made email templates or create your own from a wide array of templates to suit your business needs. You can simply use drag and drop interface to create amazing templates. With EngageBay you can segment and target your subscriber lists, personalize every part of the email and send them in a click. It allows you to design beautiful email templates with rich text formatting. You can track and optimize your campaigns, then analyze your results.

7. EmailOctopus

EmailOctopus is the low-cost email marketing platform offering high deliverability, customized reports and the ability to drip email sequences, import contacts and integrate with forms. With segmentation, users can create highly targeted email campaigns based on the customer data that matters most to their business.

8. Moosend

Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automation, and an award-winning user interface. You can use it to manage multiple email campaigns and mailing lists, as well as design and send striking, and responsive newsletters created on the built-in campaign editor. It helps you to upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports.