5 Digital Marketing Strategies To Survive Emergencies

Most times, emergencies are unexpected occurrences that can greatly affect digital marketing activities. Recent mass lockdowns and restriction of mass movement because of covid-19 pandemic around world became a perfect example of an unforeseen emergency that affected many businesses adversely. It didn’t have to be so. When emergencies happen, businesses that have not made investments in digital marketing tend to suffer the most during such times. If however your business already has a strong presence online with good search engine rankings, it stands a better chance of surviving an emergency and even make more sales. With some digital marketing strategies in place, some businesses do manage to get their sales almost at par with how they were before the emergency. When emergencies restrict people from visiting physical stores, digital marketing conveniently fills the void.

With these five digital marketing strategies, you can stay in business and even do well in times of unforeseen emergencies.

1. Carefully Manage Your Online Reputation

When the free movement of persons is severely restricted, people naturally have more issues with business services. If people really want something, they take deliberate steps to find it. If they were used to getting it from your business and they are unable to, irrespective of the circumstances facing your business, they get disappointed. That disappointment takes a toll on your business reputation. If you leave such small problems unaddressed promptly, they can become big issues for your business. From customer feedback, you can easily discern many business issues. Then, you can quickly embark on reputation management for your business. This you do by identifying all the content and reviews that are being published about your business, and then act on them. By doing so, any adverse issues discovered that can cause any damage to the reputation of your business can be quickly addressed. Addressing customer concerns quickly and satisfactorily is one great way to enhance your online business reputation and to nurture customer loyalty. Even in emergencies when everyone is already hard pressed, you do better business because of your good reputation.

2. Optimize Your Website for Local Searches

In times of emergencies and movement restrictions, many shoppers usually turn local to do business. People turn to local searches online to do their shopping. Optimizing your website for local searches helps to take advantage of increased demand for local business during emergencies. Businesses on their own can take positive action by exploring effective ways to reach customers wherever they are in the local environment. By efficiently combining social media marketing, guest posting, video marketing, PPC and discount deals, brands can attract and easily market to targeted local audiences, if their websites are optimized for local searches.

3. Guest Posting

Guest posting is one great way to command online presence particularly when you guest-post quality content regularly in reputable sites. It allows businesses to publish their content on high authority blogs and get effective backlinks to their landing pages or sales pages. Guest posting is one online marketing strategy that is highly recommended by expert marketers.  This is why it has been around for quite a while and it has withstood the test of time. Marketers have cause to believe that guest posting is a very safe marketing strategy because it fully complies with policies of high search relevancy from Google.

4. Pay-Per-Click, PPC Marketing

In times of emergencies, it greatly enhances your marketing efforts if you arrange to pay for some advertising. That is where Pay-Per-Click, PPC ads become hugely relevant. PPC is the type of marketing where marketers have to bid on the amount that they will pay for each click leading to their web pages. Your website badly needs quality traffic in times of emergencies and search engines are compelled to send traffic your way through PPC ads. If PPC ads are in place, they allow brands to get instant exposure on search engine results. That exposure greatly helps your website ranking in the SERPs of search engines. Therefore, if your website is yet to have a good search engine ranking, with PPC ads, you get quicker results.

5. Social Media Marketing

Getting your business on popular social media platforms like Twitter, Facebook, LinkedIn, Instagram and others can do some good in your business at times of emergencies. These days, social media appears to be where nearly everyone is and where you can effectively market to them. Social media is readily the most effective way to market to a very huge audience and to increase engagement with potential and existing customers. On social media, you have the advantage of easily creating groups/communities to attract targeted audiences some of which you can covert to customers. They provide two-way communication features to enhance an excellent feedback mechanism that allows brands to appreciate customers’ needs/problems and to handle them appropriately and promptly.

Last Line

Effective marketing is what every business needs even in times of emergencies. These five strategies can help you out. For as long as the emergency lasts, you can keep your business afloat, weather the storm and remain in reasonably profitable business. These five strategies can help provide you the much needed survival lifeline.