8 Tips To Set Up Effective Email Marketing Campaigns

Some marketers may consider email marketing “old school” but it is still very effective in digital marketing campaigns. It is one of the most popular forms of marketing among marketers because of its relative ease of use and cost effectiveness. If you have ever signed up for any free program online or purchased something online, you must have left your email address on the site as a requirement. By doing so, you just joined someone’s growing email list and email marketing audience. That opens the way for you to receive unsolicited marketing emails until you decide to opt out if you so choose. Among online marketers, the hype always appears to be on influencer/social media marketing, blogging/content marketing and the like, but many always compliment these efforts with email marketing campaigns. The reason is, email marketing works and it is hugely effective to market any brand.

 
These tips can help you to set up an effective email marketing campaign for your business.

1. Clearly Identify Your Audience

Your email marketing campaigns can hardly gain traction if you do not know your audience well enough. It is a waste of time and efforts creating an email campaign if you do not know what your audience wants, how they want it and in what form. You must find out the kind of tone your audience responds well to as well as their status, education and age demographics. It is when you know your audience well enough that you can effectively create your marketing messages and segment the messages well enough to make them sufficiently impactful on your audience. Such are the kinds of messages most needed for your email marketing campaigns.

2. Build an Email List

Email list is a very valuable asset for email marketers. If you have the time and resources, you can build a credible email list yourself. However, building a quality email list takes quite some time. One credible way around that is to tap into the resources of professional email services providers like Mailchimp, Moosend, SalesFlare, Omnisend, Bitrix24 and other online services for same purpose. Some of this software can also help with email scheduling, timing and automation. What really matters however is to be sure your emails are, delivered intact to your targeted audience sometimes in the thousands without too many ending up as junk mails or worse, spam mails.

3. Source Email Campaign Software/Tools

If you choose to start your email marketing campaign through traditional email clients, you will end up with severely limited results. The reason is simple. By using this method, you risk having most of your mails ending up as spam, thereby depriving your recipients the benefits of the messages. One credible way around that is to use the services of online email campaign software that can provide you with all of the tools you need to get the job done effectively. You can use the services of professional email services providers like Mailchimp, Moosend, SalesFlare, Omnisend, Bitrix24 among others. These software come with various tools/packages to enable you choose what is right for your business. Once the results you are getting are good, it means the software is good.

4. Set Achievable Targets

As marketers like to say, you cannot achieve a target you cannot see and you do not have. Without a target, you are simply marketing in the dark. Setting achievable targets is one credible way to set up an effective email marketing campaign. It allows you to know from the outset of the campaigns exactly what you want to achieve, and how you will achieve it. Without set targets, you cannot design your content in a way that will target your customers effectively. Some of such targets include but not limited to the number of new customers attracted to your business over a given period of time, number of leads, volume of sales/revenue and the number of your existing and returning/repeat customers.

5. Market with Quality Content

In digital marketing, content is always king. The better the content, the more the in-bound traffic it attracts. For this reason, before setting up an effective email marketing campaign, you must make sure that your content is educational, informative, entertaining and attractive enough. This is why you must design your emails like a pro. Pay special attention to your branded logos, the right fonts, brand and color themes that make your emails attractive and easy to read. If you are marketing with videos/graphics/photographs, make sure they are of very high quality. Avoid overcrowding your emails with too much text that will not allow the text combine and work effectively with your images for good results.

6. Optimize for Mobile Devices

According to Google reports, over 60% of online searches are now attributable to mobile devices particularly smartphones. What that means is that more and more people are checking their emails on their smartphones. That makes it imperative for you to optimize your email messages for mobile devices. By making sure your email marketing campaign is compatible with mobile devices, you get better results. If you are using the right email marketing campaign software, that’s great. With it, it is a given that most emails will be compatible with mobile devices.

7. Follow-Up Feedback Emails

Effective and result oriented email marketing depends hugely on feedback mails. Never you ignore them. If you do not follow up on your emails, email marketing campaign can hardly be effective. In email marketing, persistence is key. Shooting off just one email is not likely to have enough effect on your customers. A repeated effort tends to get better results but let moderation be your watchword. Do not overdo it.  Overdoing it may infuriate some customers enough for them to unsubscribe from your mailing list. Luring your customers into a mutually beneficial conversation is what your target should be, not annoying and scaring them off. Responding sensibly to the feedback from customers’ emails can guarantee and sustain such beneficial conversations.

8. Regularly Review and Analyze Performance

Measuring and analyzing results is the only credible way to find out if you are doing well and how well you are meeting your set targets. Therefore, you must spend quality time to analyze your previous email marketing campaigns to ascertain if your efforts are yielding good results as targeted. If you are using the right email-campaign software, they have tools that can help you find out more about who responded to emails and the conversion rates. You get info about how many mails were delivered and how many were acted upon. Critically analyzing this info helps you to properly design and deploy your next campaigns for better results.

Last Line

If you are thinking of effective digital marketing, it is best to think about email marketing because of its ease of use and cost-effectiveness. These tips about can help you plan, deploy, analyze results and re-launch other marketing campaigns to get better results. If you want to rely on email campaign software, use the ones with user-friendly tools that are most effective. Without careful planning and deployment, email marketing may be mere time wasting efforts. Worse still, some emails may indeed hurt and put off some customers from doing business with you. These tips will help you to avoid such pit falls.