10 Effective Digital Marketing Email Automation Tools

Are you into email marketing? I guess you are doing great. You can do even better with email marketing automation. Yeah, you heard me right. Believe me these online tools are fantastic tools you can deploy to boost your email marketing business. Email marketing has been around for quite a while but it is still very popular among digital marketers because of its ease of use and cost effectiveness. The earlier serious drawback of email marketing was having a credible email list but email marketers can now overcome that by tapping into the services of online email marketing services providers via software tools.

 

Here are some effective email marketing tools you can try on your own. They are highly recommended by expert marketers.
 
1. MailChimp

MailChimp makes marketing automation faster for you. They have pre-built templates and ready-made segments that you can use to design your emails. Offering 1-click automation, MailChimp makes automation a cakewalk. If you use MailChimp, you can send drip emails to people based on how they interact with your website. With that, you can send different emails to someone who abandoned their cart and someone who was checking out different products. MailChimp comes with many integrations that enable you to expand your work horizons with MailChimp’s automation features. It’s an all-in-one solution to make marketing easier.

2. Privy

Privy is designed keeping in mind small and medium sized business owners. In many cases, these business owners don multiple hats. Privy’s automation solution is made so that you can design your emails, market them, and synchronize them to other platforms. If you use Privy, you can also incorporate unique codes in your emails that can be automatically synchronized with your BigCommerce and Shopify stores.

3. MailerLite

MailerLite is simple, easy-to-use, and provides great flexibility. You don’t need to be a pro to use it. But, that doesn’t mean you won’t get access to all of the advanced features. From segmentation to personalization, you get it all, minus the hassle!

4. Constant Contact

If you’re new to marketing automation, Constant Contact is the right pick for you. It’s designed for beginners, so everything is easy-to-use. You know the best part? This tool comes with online training and top-notch support. Therefore, if you aren’t sure how to proceed, you’ll always have some help. They also have real-time tracking tools that will help you see who’s opening, sharing, or clicking on your emails. Another great feature of this tool is that along with emails, it also allows you to manage tickets or event invitations.

5. Email on Acid

As most marketers very well know, it can be quite embarrassing to send out an email that has broken links, shoddy formatting, or issues with code. To save you from it, Email on Acid lets you preview your email and send it from your email service provider. Alternatively, you can also upload your HTML to their system. Overall, email testing is a useful feature for when you have very important emails to send. The best part is that you can preview how your email looks on mobile phones, tablets, and other devices.

6. ActiveTrail

Do you want to increase your email open rate? Try ActiveTrail’s automation exclusive feature for this. Using Big Data, they find the right times to send email to each recipient. For further optimization, they also have a separate A/B testing module. It allows you to send your email to a limited number of users first to see how they respond to it. Based on the analysis, the module tells you how successful an alternative version would be. Their tool sends out the version that it predicts will be more successful.

7. AWeber

Sending an email once to your subscribers may not be enough. You may have to follow up with them before you get a response from them. With AWeber’s Follow Up feature, you can automate this task without any hassle. Based on ad tracking, you can categorize your subscribers using this automation tool. Another added advantage of using AWeber is that you can always rely on them for support. They’ve built up a reputation as one of the most trustworthy companies out there.

8. Sendinblue

Along with email marketing, Sendinblue also has options to automate SMS messages. Using their drag and drop builder, you can create automated workflows and even segment users. They have two different workflows for automation: beginner and advanced. The basic one is to send out automated emails when a user signs up or when it’s their birthday. The advanced one can handle tasks like tracking customers’ purchase journeys through lead scoring.

9. Zoho Campaigns

Want to win over your website visitors? Personalized content can work wonders for you. Zoho Campaigns’ automation features are aimed at nurturing and engaging leads by leveraging personalized content. Want to know more? You can send them a series of action-based emails or send them an email for a special occasion. Their autoresponders also enable you to form a closed group so that you can target your message to a focused audience.

10. Ontraport

With Ontraport’s automation feature, you can write, design and schedule emails for your campaigns. With integrated segmentation, it allows you to send the right messages to the right consumers at the right times. You can assign customers and leads based on various criteria including interests, behavior, lead score, and more.