If you want to maintain a good online visibility and increase patronage for your brand, you can use these simple techniques to boost your mobile marketing campaigns.
Optimize for Local Searches
Google reports now attribute up to 60% search inquiries to mobile devices. Now that is quite a huge chunk of search results. When you factor that into the fact that more small businesses are doing better at local business, you’ll see the real necessity for optimizing your brand for local mobile searches. To optimize for local searches, you can tinker a bit with your website’s positioning online. This you can do by simply including both your city and state in title tags, the URL, the H1 heading, and Meta description of your website. These simple tweaks can help to enhance your digital presence and make your brand more accessible to local customers.
Optimize your Content for Mobile Devices
If you optimize your content for mobile devices, it presents and searches better in such devices. Optimization makes content easily readable and scan-friendly and that tends to work better on mobile devices. With basic A/B test format, you can easily determine which types of mobile content perform better on mobile devices. The type of content that performs best is what brings the best results. That you can only know for sure by simply testing and retesting.
Optimize for Mobile Keyword Searches
From Google reports, marketers now know that mobile users search differently than desktop users. That is why it is essential to specially optimize your website for mobile keyword searches. Doing so is one great way to directly place your content in front of the right audience online. You can take full advantage of many effective online tools like Google’s Search Analytics tools to find keyword comparisons by device. From that, you can determine the right keywords with which to optimize your own type of mobile device.
Market with Google My Business
Yeah, Google My Business has gradually become a very crucial online business mart for marketers. It is readily one of the most important business listings many business owners now create for free. Creating an account in Google My Business is not only free but also very simple to set up. By simply filling out their blank forms with the relevant marketing info about your business, you are on. When people enter a search term for your type of business online or via a Google app, boom, they hit on your business information. Everything thereafter depends on how good your business pitch is on the mart.
Optimize Graphics/Images for Mobile Devices
It has become increasingly important for marketers to market with graphics/images as content because of their relative effectiveness as content. Optimizing graphics/images for mobile devices is aimed at improving their page loading times on these devices. Huge and cumbersome graphics/images are slow to load on mobile devices, making them not very helpful in mobile marketing efforts. You can optimize graphics/images on mobile devices by using a page-speed tool that can compress or change image dimensions for faster loading times.
Don’t Ignore Plugins
Yes, online plugins are very useful tools for optimizing mobile sites. Don’t ignore them. Popular free blog platforms like WordPress have in-house plugins designed to make your mobile site more user friendly. You can take full advantage of that in your own business. WordPress is an extremely versatile platform for content marketers. It offers plugins to improve site speed, optimize images, and take care of other important mobile SEO tasks. WordPress has one very useful in-house plugin tool named WPtouch. With it, you can easily create a Google-approved mobile-friendly version of your website. This you can do on your own even without using professionals to update and optimize your website. A proper use of the right plugins can help your brand to maintain good visibility online.
Use Social Media for High Visibility
Because social media sites drive a huge amount of traffic through mobile devices, you cannot afford to ignore social media if you want high visibility for your business. Credible research reports indicate that around 80% of social media users spend their social media time on mobile devices. Now that is good news for mobile marketers. Therefore, if you want to maintain high visibility with mobile users, you must prioritize your social media marketing strategy. Do not ignore hugely popular social media sites like Twitter, Facebook, LinkedIn, Instagram, TikTok and others. They have their peculiar specifications and features suitable for many types of businesses. You can therefore make it part of your social media strategy to use platform-specific advertising to engage strongly with users. Out there on social media, you can be prolific in your content postings to ensure your brand stands out by way of high visibility.
Review and Update Your Directory Listings Regularly
In the course of any online business, changes are inevitable. Business addresses, telephone numbers, emails and product listings change from time to time. It is good to regularly review and update these changes to make them current and useful. As a marketer, you must be aware that aside your Google My Business account, mobile users also use other websites and applications to find your brand online. That makes it imperative for you to regularly review and update all your business listings online. Pay particular attention to your social media accounts, Google My Business, Business Directories, Articles Directories and other websites where you have your business information. Making these reviews/corrections helps to ensure that searchers reach and access the right and correct information when they search for your business/brand name online.
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