Basic Intro to Mobile Affiliate Marketing

Presently, about 60-70% of internet users do so via mobile devices, particularly smartphones. Now, that’s some huge data attributable to mobile devices. Most of these people regularly use mobile devices to shop, search for and explore online goods and services. Digital marketers, affiliate marketing inclusive now take a very big advantage of this increasing use of mobile devices to grow their business. 

Accessing the internet with mobile devices is increasingly common with affiliate marketers. It makes things easy and convenient for them to do the business and from anywhere convenient for them. Affiliate marketing being a performance-based marketing model expects businesses to reward affiliates who help them to market products. This reward is usually in form of commissions from the sales affiliates help generate and for each visitor or customer they bring to their website. Doing the business by way of mobile devices is extremely convenient. Presently, it is one very popular way for businesses to generate traffic and sales conveniently. It has thus become one great way for mobile marketers to monetize their apps and websites.

Technically, to succeed easily in affiliate marketing and boost sales, it is imperative for mobile marketers to harness the potential of affiliate marketing for mobile apps and websites. They greatly need this to stay successful in the business of affiliate marketing. It is of great essence however to clearly understand what mobile affiliate marketing is, how it works, and the benefits it offers for mobile marketers. You must also know how to choose the right affiliate program for your mobile app or business and how to achieve success with affiliate marketing on mobile.

Mobile affiliate marketing at its core, is an extension of traditional affiliate marketing tailored explicitly for mobile devices particularly smartphones and tablets. It is a symbiotic relationship where mobile marketers (affiliates) partner with businesses (merchants) to promote products/services to a mobile-savvy audience, which is 60-70% of internet users. This works out well if affiliates join reputable and mobile-friendly affiliate programs like Strong Future International, SFI.

Here is how the relationship works through the mechanics of mobile affiliate marketing:

Affiliate Joins an Affiliate Program: Mobile marketers join affiliate programs like Strong Future International, SFI using their mobile apps or websites. These are programs designed to facilitate mutually beneficial partnerships between affiliates and product merchants/businesses.

Affiliate Promotes Products/Services: Affiliates leverage their mobile platforms to promote products/services for product merchants. This promotion can take various forms, including content creation, advertising, or featuring affiliate links within their mobile apps or websites.

Affiliate Earns Commissions: This happens through the affiliate links which affiliates tactically embed in their content. When a user clicks on an affiliate's promotional material or affiliate link, which redirects them to the merchant's website or mobile app, the affiliate gets the credit for the consequence of that action. Through these links, if a user makes a purchase or performs a specified action (such as just a click or a sign-up for instance), the affiliate earns a commission or a predetermined reward from the product merchant for that action.

Trending Mobile Marketing Tips for Your Online Business

Many more people are now relying on mobile devices to do business online even as mobile marketing is subject to frequent changes in techniques. This makes projections about the future of mobile marketing industry extremely challenging. Savvy advertisers and business owners who do not want to be left behind in such ever-changing landscape must keep up with the changes and trends all the time. Once these advertisers adopt the right technology, it is one great step to keep up with the trends since technological update is frequent too. The right technology is also very handy to provide innovative solutions to the changing trends in the mobile marketing industry. That makes these technologies indispensable partners mobile marketers can rely on now and in the foreseeable future. The following are great tips about how these technologies can make things happen in your mobile marketing activities.

 
Focus on Your ROI

If they have the right tools in place, marketers can easily analyze their marketing campaigns and extract more value from the campaigns. These tools do help them to keep a close watch on marketing costs and ROI in particular. This is something that ordinarily would have been very hard to do without these tools. It is important therefore to really evaluate the marketing channels you are relying on to determine which ones return the best results and most valuable users. These results help you to appropriate your marketing budget well and to use the budget more effectively.

Be Flexible and Adaptable

Savvy marketers must always anticipate changes, the reason they have to be flexible and adaptable in their marketing activities. The ability to adapt easily is key to thriving in the ever-changing mobile marketing landscape. Marketers must therefore be open and amenable to new tactics/techniques. They should in addition be able to work with technologies that can be flexible amidst changes no matter how rapid the changes. This gives mobile marketers the practical flexibility to anticipate and resolve challenges even before they truly begin. 

Automate Whatever You Can

Yes indeed! Automation is all about technology. The primary aim of automation is to save time, efforts and resources for marketers. This is exactly why marketers deploy automation for tedious manual processes. Doing so helps to free them up to do more creative and big-picture tasks. As mobile marketing trends are changing, so the AI behind marketing automation changes as well. These technologies are thus rightly suitable for marketers to save up on their marketing budgets, get more marketing done and achieve better results. Automation helps to make it easier for marketers to work smarter and better thereby freeing themselves up to take on more critical marketing tasks. So, you can automate whatever you can for these reasons principally.
 
Market with Affiliate Marketing

Reputable affiliate networks like Strong Future International, SFI usually provide an important mix of channels that are not limited by Google and Social Media searches. With SFI, you can work with a variety of affiliate partners. This includes influencers, content creators, bloggers and technology partners. With this, it is clear that affiliate networks can be and are in reality a valuable part of any mobile marketing strategy. Savvy marketers never fail to take advantage of this synergy.

Don’t Ignore Privacy Regulations

There is hardly any business on earth that does not have regulations. As business environment and technologies are changing, so are the regulations in tandem. In mobile marketing industry, change is inevitable. Privacy regulators can therefore not afford to be left in the lurch. Smartphones are regularly coming up with new updates particularly in terms of capacity, battery power, speed and smartness. Changes in Google algorithms also force many of these updates since Google places a lot of importance on mobile searches. The bulk of data from Google searches now comes through mobile devices and that is quite significant. This is why mobile marketers and developers must keep a keen eye on developments in the mobile marketing industry and be prepared to take on changes as the industry dictates.

SEO Tips to Optimize Your Mobile Marketing

Most digital marketers are increasingly dependent on mobile online marketing in their online marketing campaigns. Mobile marketers are now doing more and more business on the go. It now appears that major search engines like Google, prefer the mobile version of your website as against the desktop version to determine ranking in their SERPs. For this reason, websites without a mobile version or with a poorly optimized mobile website tend to rank poorly. The only available remedy for that is to undertake some simple and in most cases, do-it-yourself mobile SEO tasks to enhance your mobile website ranking.

If you want to maintain a good online visibility and increase patronage for your brand, you can use these simple techniques to boost your mobile marketing campaigns.

Optimize for Local Searches

Google reports now attribute up to 60% search inquiries to mobile devices. Now that is quite a huge chunk of search results. When you factor that into the fact that more small businesses are doing better at local business, you’ll see the real necessity for optimizing your brand for local mobile searches. To optimize for local searches, you can tinker a bit with your website’s positioning online.  This you can do by simply including both your city and state in title tags, the URL, the H1 heading, and Meta description of your website. These simple tweaks can help to enhance your digital presence and make your brand more accessible to local customers. 

Optimize your Content for Mobile Devices

If you optimize your content for mobile devices, it presents and searches better in such devices.  Optimization makes content easily readable and scan-friendly and that tends to work better on mobile devices. With basic A/B test format, you can easily determine which types of mobile content perform better on mobile devices. The type of content that performs best is what brings the best results. That you can only know for sure by simply testing and retesting.
 
Optimize for Mobile Keyword Searches
 
From Google reports, marketers now know that mobile users search differently than desktop users. That is why it is essential to specially optimize your website for mobile keyword searches. Doing so is one great way to directly place your content in front of the right audience online. You can take full advantage of many effective online tools like Google’s Search Analytics tools to find keyword comparisons by device. From that, you can determine the right keywords with which to optimize your own type of mobile device.

Market with Google My Business

Yeah, Google My Business has gradually become a very crucial online business mart for marketers. It is readily one of the most important business listings many business owners now create for free. Creating an account in Google My Business is not only free but also very simple to set up. By simply filling out their blank forms with the relevant marketing info about your business, you are on. When people enter a search term for your type of business online or via a Google app, boom, they hit on your business information. Everything thereafter depends on how good your business pitch is on the mart.

Optimize Graphics/Images for Mobile Devices

It has become increasingly important for marketers to market with graphics/images as content because of their relative effectiveness as content. Optimizing graphics/images for mobile devices is aimed at improving their page loading times on these devices. Huge and cumbersome graphics/images are slow to load on mobile devices, making them not very helpful in mobile marketing efforts. You can optimize graphics/images on mobile devices by using a page-speed tool that can compress or change image dimensions for faster loading times.

Don’t Ignore Plugins

Yes, online plugins are very useful tools for optimizing mobile sites. Don’t ignore them. Popular free blog platforms like WordPress have in-house plugins designed to make your mobile site more user friendly. You can take full advantage of that in your own business. WordPress is an extremely versatile platform for content marketers.  It offers plugins to improve site speed, optimize images, and take care of other important mobile SEO tasks. WordPress has one very useful in-house plugin tool named WPtouch.  With it, you can easily create a Google-approved mobile-friendly version of your website. This you can do on your own even without using professionals to update and optimize your website. A proper use of the right plugins can help your brand to maintain good visibility online.

Use Social Media for High Visibility

Because social media sites drive a huge amount of traffic through mobile devices, you cannot afford to ignore social media if you want high visibility for your business. Credible research reports indicate that around 80% of social media users spend their social media time on mobile devices. Now that is good news for mobile marketers. Therefore, if you want to maintain high visibility with mobile users, you must prioritize your social media marketing strategy. Do not ignore hugely popular social media sites like Twitter, Facebook, LinkedIn, Instagram, TikTok and others. They have their peculiar specifications and features suitable for many types of businesses. You can therefore make it part of your social media strategy to use platform-specific advertising to engage strongly with users. Out there on social media, you can be prolific in your content postings to ensure your brand stands out by way of high visibility.

Review and Update Your Directory Listings Regularly

In the course of any online business, changes are inevitable. Business addresses, telephone numbers, emails and product listings change from time to time. It is good to regularly review and update these changes to make them current and useful. As a marketer, you must be aware that aside your Google My Business account, mobile users also use other websites and applications to find your brand online. That makes it imperative for you to regularly review and update all your business listings online. Pay particular attention to your social media accounts, Google My Business, Business Directories, Articles Directories and other websites where you have your business information. Making these reviews/corrections helps to ensure that searchers reach and access the right and correct information when they search for your business/brand name online.