5 Business Benefits of Mobile Affiliate Marketing

The partnership of mobile affiliate marketing is hugely beneficial to all parties involved, products merchants, affiliates and consumers.  It offers a win-win scenario for all three parties and it works out this way.  Product merchants gain more access to a broader audience base. They’re only required to pay commissions for actual results, making the strategy really cost-effective. Affiliates in the partnership monetize their mobile apps or websites by promoting relevant products/services to their audience. This helps them to turn their mobile presence into a reliable and valuable revenue stream. For consumers, mobile affiliate marketing strategy can directly enhance their user experience by presenting to them products/services that align with their interests and needs. A win-win scenario for all three parties no doubt.

This is how mobile affiliate marketing leverages the huge mobile landscape to provide unique marketing advantages for product merchants/businesses, affiliates and even consumers. The following are some 5 key business benefits of mobile affiliate marketing:

1. Cost-Effective Marketing: Technically, mobile affiliate marketing is distinctly unique and different from traditional advertising because it is a performance-based model. In it, you do not have to pay any substantial upfront costs with characteristically uncertain outcomes. Product merchants/businesses are required to pay affiliates commissions only when they achieve predefined results, like sales or leads. This is some sort of "pay-for-performance" structure which hugely minimizes financial risk. The arrangement allows for more precise budget allocation which makes expenditures to align with tangible, measurable achievements rather than just exposure. Really cost-effective no doubt!

2. Data-Driven Decision-Making: Mobile affiliate marketing offers very robust tracking tools like Google analytics. Data from these tools help marketers to monitor vital metrics like CTR, conversion rates, and ROI. It is such data-driven approach that enables ongoing strategy optimization and analysis. Marketers routinely analyze their performance data to refine their marketing campaigns, allocate resources efficiently, and fine-tune targeting for improved results. This is why mobile affiliate marketing manages to thrive on precision and adaptability to boost overall effectiveness.

3. Monetization of Mobile Assets: Mobile affiliation allows app developers and marketers to monetize their digital assets. This they do by partnering with suitable merchants to enable affiliates effectively promote products/services that match their audience's interests and needs. If users click on affiliate links and make purchases, it earns affiliates commissions. This helps to provide an extra income stream for affiliates. Extra income streams are always of great appeal to marketers seeking to maximize revenue from their digital assets.

4. Expanded Reach and Customer Base: Most mobile affiliates usually possess dedicated mobile apps, websites, or social channels with loyal audiences. When product merchants partner with them, it allows the merchants to reach their user bases thereby greatly expanding their own reach and acquiring many more new customers in the process. Such collaboration is especially advantageous for merchants to access important niche markets that cannot be easily reached through traditional advertising. By leveraging affiliates' reach therefore, product merchants can broaden their own customer bases and enhance brand visibility for their business.

5. Mobile-Centered Audience Engagement: These days, many more people, 60-70% of internet users are increasingly relying on their mobile devices to do business online. Such business ranges from browsing the web to shopping and making sundry purchases online. Smart business owners recognize and leverage this trend to target users on their preferred devices. They design and optimize their websites to make them mobile-friendly. This approach ensures that their marketing efforts perfectly align with how most people prefer to do business online today. When business owners choose to focus on mobile-centered audience engagement, it helps their businesses to provide a seamless and responsive user experience. Such experience often leads to higher conversion rates and greater customer satisfaction in the short and long term.

Basic Intro to Mobile Affiliate Marketing

Presently, about 60-70% of internet users do so via mobile devices, particularly smartphones. Now, that’s some huge data attributable to mobile devices. Most of these people regularly use mobile devices to shop, search for and explore online goods and services. Digital marketers, affiliate marketing inclusive now take a very big advantage of this increasing use of mobile devices to grow their business. 

Accessing the internet with mobile devices is increasingly common with affiliate marketers. It makes things easy and convenient for them to do the business and from anywhere convenient for them. Affiliate marketing being a performance-based marketing model expects businesses to reward affiliates who help them to market products. This reward is usually in form of commissions from the sales affiliates help generate and for each visitor or customer they bring to their website. Doing the business by way of mobile devices is extremely convenient. Presently, it is one very popular way for businesses to generate traffic and sales conveniently. It has thus become one great way for mobile marketers to monetize their apps and websites.

Technically, to succeed easily in affiliate marketing and boost sales, it is imperative for mobile marketers to harness the potential of affiliate marketing for mobile apps and websites. They greatly need this to stay successful in the business of affiliate marketing. It is of great essence however to clearly understand what mobile affiliate marketing is, how it works, and the benefits it offers for mobile marketers. You must also know how to choose the right affiliate program for your mobile app or business and how to achieve success with affiliate marketing on mobile.

Mobile affiliate marketing at its core, is an extension of traditional affiliate marketing tailored explicitly for mobile devices particularly smartphones and tablets. It is a symbiotic relationship where mobile marketers (affiliates) partner with businesses (merchants) to promote products/services to a mobile-savvy audience, which is 60-70% of internet users. This works out well if affiliates join reputable and mobile-friendly affiliate programs like Strong Future International, SFI.

Here is how the relationship works through the mechanics of mobile affiliate marketing:

Affiliate Joins an Affiliate Program: Mobile marketers join affiliate programs like Strong Future International, SFI using their mobile apps or websites. These are programs designed to facilitate mutually beneficial partnerships between affiliates and product merchants/businesses.

Affiliate Promotes Products/Services: Affiliates leverage their mobile platforms to promote products/services for product merchants. This promotion can take various forms, including content creation, advertising, or featuring affiliate links within their mobile apps or websites.

Affiliate Earns Commissions: This happens through the affiliate links which affiliates tactically embed in their content. When a user clicks on an affiliate's promotional material or affiliate link, which redirects them to the merchant's website or mobile app, the affiliate gets the credit for the consequence of that action. Through these links, if a user makes a purchase or performs a specified action (such as just a click or a sign-up for instance), the affiliate earns a commission or a predetermined reward from the product merchant for that action.

Best Tips for Creating a Mobile-Friendly Website

Google reports presently attribute over 60% of online data to mobile devices. Now, that’s a clear indication that many more around the world people are accessing the internet from mobile devices. Digital marketers have quickly latched in on that vital reality to market online. Designing websites/blogs to be mobile-friendly is now smart marketing. What it simply means to have a mobile-friendly website design is that it prioritizes the design and development of a website suitable for mobile devices. The key elements in mobile-friendly website design involve optimizing the user experience on mobile devices. Thus, such websites must work optimally on smaller screens, at slower internet speeds and touch inputs which are peculiar to mobile devices. When websites/blogs are designed with the smallest screen in mind, it enables the website/blog to perform better on all devices, mobile devices inclusive. Here are some of the best tips that can help you to design a mobile-friendly website/blog.

 

Always Keep the User in Mind: You want your website to load fast and well on mobile devices, isn’t it? So, you must keep the users of mobile devices in mind when designing such websites. For a person holding a smartphone for instance, you’ll take into account at design stage what can help enhance the user experience of such a person. You must therefore focus on the user needs and wants from your website. You can then take deliberate steps to ensure that the website is designed to meet these needs.

Simplify Navigation: Mobile devices are small to handle and their maneuverability is rapid. This together with their small screens usually poses unique challenges for navigation on websites. So, if you want to improve their user experience, just simplify the navigation. This you can do by minimizing the number of navigation items and using a simple menu icon. This directly helps smartphone users to navigate the website more easily.

Design for the Smallest Screen First: If you design for the smallest screen first, it ensures that the website performs well on all devices. Pay special attention to designing for the smallest screen size. That’s about the only way to ensure that the website is optimized for mobile devices. Such designs can also perform well on larger screens too.

Prioritize Content: Content prioritization is essential if you are designing a mobile-friendly website. Since smartphones screens are really small, you must make sure that your website design prioritizes the most essential content that users are most likely to view on their mobile devices. You can simplify the content to ensure that it displays only the most important information that loads faster on mobile devices.

Use Responsive Design: A responsive design ensures that the website looks good on all devices particularly mobile devices. You can do this by using a flexible layout. This helps images to adjust to the screen size as they load.

Use Fast-Loading Images: When Images are too large and not optimized; they tend to slow down a website’s load time. This is more so on mobile devices. You can thus use optimized fast-loading images to ensure that the website loads quickly thus enhancing user experience.

Use White Space: White space is very essential for a mobile-friendly website design as it makes the content easier to read and navigate. If you use white space effectively, you can make the website more visually appealing. That directly helps to improve the user experience.

Optimize for Touch Input: Most mobile devices are operated essentially by touch inputs. This makes it imperative to optimize your website for touch inputs. You can therefore design buttons and other interactive elements that are large enough to click with a finger, but still have enough space between them to prevent accidental clicks.

Optimize Typography: You can optimize the topography of your website by designing it with the right font size and style suitable for mobile devices. You must therefore ensure that the fonts you use are not too large or too small. If for instance you use a font size that is too small, it becomes difficult if not impossible to read on small screens. Such scenario is not helpful for user experience. So, when a font is too small or difficult to read, it can make your website unusable on mobile devices.

Wrapping Up

Presently, nearly everyone around the world is clutching a smartphone and majority use these devices to do business on the internet. As a digital marketer, you’ll be losing out on this huge data if your website is not mobile-friendly. The foregoing tips can help to make your website more user-friendly and to greatly enhance the user experience of millions of mobile devices users.

How to Choose Marketing Automation Software for Your Business

If you are a digital marketer and you are looking to save time and money, think marketing automation for your marketing campaigns. With the right marketing automation software, you can expand your marketing reach better, faster and cheaper. However, settling for the right marketing automation software poses very peculiar challenges because of the many options available on the internet.

To choose the best marketing automation software for your business, first find out if it answers the following business questions.

Can it provide an easier and more efficient way for you to market on different channels?

Does it have the ability to nurture leads?

Does it have a better integration with current sales and CRM systems?

Does it have the ability to send targeted and personalized marketing campaigns?

If the answer to all the above questions is YES, you can then look at some more key considerations like:

Ease of Use: This is very important. The ability to use any software easily has a bearing on the results it delivers. If you work with a team, can you and your team adopt the software easily? Or will it require lots of specialized training and configuration before your team can use the software?

Cost Element: Naturally, no marketer can afford to overlook any cost element. What you pay for the software and how you pay is important. Does it have a subscription plan for monthly/ annual payments? Or it is simply pay per user?

Scalability: Every business expects to grow. Will it be possible to scale up the services of the software in tandem with your business growth? Does the software offer sufficient features for your business needs as designed?

Mobile Capabilities: Is the software mobile-friendly? How well does the web app work when viewed from a mobile device? Does it have apps for iOS and Android mobile devices?

Integrations: How well does the software integrate with the CRM and email marketing tools that you are already using in your business?

These are the main considerations that will enable any marketing automation software you settle for to give the best for your marketing automation campaigns particularly when you factor in the direct marketing results you expect it to deliver. Below are some essential marketing technicalities it must be able to deliver on:

Email marketing
Landing-page creation
Social media management
Customer segmentation
Lead management and scoring
Form builder
Full funnel analytics
A/B Testing

Arising from the foregoing it becomes easier to decide what marketing automation software your business needs. Next is to make informed choices from among the many options available on the internet. You can check out some of the most popular marketing automation software like, Keap, Autopilot, Hubspot and Hatchbuck which many experienced digital marketers like to recommend and see how they can help to boost your marketing automation campaigns.

SEO Tips to Optimize Your Mobile Marketing

Most digital marketers are increasingly dependent on mobile online marketing in their online marketing campaigns. Mobile marketers are now doing more and more business on the go. It now appears that major search engines like Google, prefer the mobile version of your website as against the desktop version to determine ranking in their SERPs. For this reason, websites without a mobile version or with a poorly optimized mobile website tend to rank poorly. The only available remedy for that is to undertake some simple and in most cases, do-it-yourself mobile SEO tasks to enhance your mobile website ranking.

If you want to maintain a good online visibility and increase patronage for your brand, you can use these simple techniques to boost your mobile marketing campaigns.

Optimize for Local Searches

Google reports now attribute up to 60% search inquiries to mobile devices. Now that is quite a huge chunk of search results. When you factor that into the fact that more small businesses are doing better at local business, you’ll see the real necessity for optimizing your brand for local mobile searches. To optimize for local searches, you can tinker a bit with your website’s positioning online.  This you can do by simply including both your city and state in title tags, the URL, the H1 heading, and Meta description of your website. These simple tweaks can help to enhance your digital presence and make your brand more accessible to local customers. 

Optimize your Content for Mobile Devices

If you optimize your content for mobile devices, it presents and searches better in such devices.  Optimization makes content easily readable and scan-friendly and that tends to work better on mobile devices. With basic A/B test format, you can easily determine which types of mobile content perform better on mobile devices. The type of content that performs best is what brings the best results. That you can only know for sure by simply testing and retesting.
 
Optimize for Mobile Keyword Searches
 
From Google reports, marketers now know that mobile users search differently than desktop users. That is why it is essential to specially optimize your website for mobile keyword searches. Doing so is one great way to directly place your content in front of the right audience online. You can take full advantage of many effective online tools like Google’s Search Analytics tools to find keyword comparisons by device. From that, you can determine the right keywords with which to optimize your own type of mobile device.

Market with Google My Business

Yeah, Google My Business has gradually become a very crucial online business mart for marketers. It is readily one of the most important business listings many business owners now create for free. Creating an account in Google My Business is not only free but also very simple to set up. By simply filling out their blank forms with the relevant marketing info about your business, you are on. When people enter a search term for your type of business online or via a Google app, boom, they hit on your business information. Everything thereafter depends on how good your business pitch is on the mart.

Optimize Graphics/Images for Mobile Devices

It has become increasingly important for marketers to market with graphics/images as content because of their relative effectiveness as content. Optimizing graphics/images for mobile devices is aimed at improving their page loading times on these devices. Huge and cumbersome graphics/images are slow to load on mobile devices, making them not very helpful in mobile marketing efforts. You can optimize graphics/images on mobile devices by using a page-speed tool that can compress or change image dimensions for faster loading times.

Don’t Ignore Plugins

Yes, online plugins are very useful tools for optimizing mobile sites. Don’t ignore them. Popular free blog platforms like WordPress have in-house plugins designed to make your mobile site more user friendly. You can take full advantage of that in your own business. WordPress is an extremely versatile platform for content marketers.  It offers plugins to improve site speed, optimize images, and take care of other important mobile SEO tasks. WordPress has one very useful in-house plugin tool named WPtouch.  With it, you can easily create a Google-approved mobile-friendly version of your website. This you can do on your own even without using professionals to update and optimize your website. A proper use of the right plugins can help your brand to maintain good visibility online.

Use Social Media for High Visibility

Because social media sites drive a huge amount of traffic through mobile devices, you cannot afford to ignore social media if you want high visibility for your business. Credible research reports indicate that around 80% of social media users spend their social media time on mobile devices. Now that is good news for mobile marketers. Therefore, if you want to maintain high visibility with mobile users, you must prioritize your social media marketing strategy. Do not ignore hugely popular social media sites like Twitter, Facebook, LinkedIn, Instagram, TikTok and others. They have their peculiar specifications and features suitable for many types of businesses. You can therefore make it part of your social media strategy to use platform-specific advertising to engage strongly with users. Out there on social media, you can be prolific in your content postings to ensure your brand stands out by way of high visibility.

Review and Update Your Directory Listings Regularly

In the course of any online business, changes are inevitable. Business addresses, telephone numbers, emails and product listings change from time to time. It is good to regularly review and update these changes to make them current and useful. As a marketer, you must be aware that aside your Google My Business account, mobile users also use other websites and applications to find your brand online. That makes it imperative for you to regularly review and update all your business listings online. Pay particular attention to your social media accounts, Google My Business, Business Directories, Articles Directories and other websites where you have your business information. Making these reviews/corrections helps to ensure that searchers reach and access the right and correct information when they search for your business/brand name online.