Best Tips for Creating a Mobile-Friendly Website

Google reports presently attribute over 60% of online data to mobile devices. Now, that’s a clear indication that many more around the world people are accessing the internet from mobile devices. Digital marketers have quickly latched in on that vital reality to market online. Designing websites/blogs to be mobile-friendly is now smart marketing. What it simply means to have a mobile-friendly website design is that it prioritizes the design and development of a website suitable for mobile devices. The key elements in mobile-friendly website design involve optimizing the user experience on mobile devices. Thus, such websites must work optimally on smaller screens, at slower internet speeds and touch inputs which are peculiar to mobile devices. When websites/blogs are designed with the smallest screen in mind, it enables the website/blog to perform better on all devices, mobile devices inclusive. Here are some of the best tips that can help you to design a mobile-friendly website/blog.

 

Always Keep the User in Mind: You want your website to load fast and well on mobile devices, isn’t it? So, you must keep the users of mobile devices in mind when designing such websites. For a person holding a smartphone for instance, you’ll take into account at design stage what can help enhance the user experience of such a person. You must therefore focus on the user needs and wants from your website. You can then take deliberate steps to ensure that the website is designed to meet these needs.

Simplify Navigation: Mobile devices are small to handle and their maneuverability is rapid. This together with their small screens usually poses unique challenges for navigation on websites. So, if you want to improve their user experience, just simplify the navigation. This you can do by minimizing the number of navigation items and using a simple menu icon. This directly helps smartphone users to navigate the website more easily.

Design for the Smallest Screen First: If you design for the smallest screen first, it ensures that the website performs well on all devices. Pay special attention to designing for the smallest screen size. That’s about the only way to ensure that the website is optimized for mobile devices. Such designs can also perform well on larger screens too.

Prioritize Content: Content prioritization is essential if you are designing a mobile-friendly website. Since smartphones screens are really small, you must make sure that your website design prioritizes the most essential content that users are most likely to view on their mobile devices. You can simplify the content to ensure that it displays only the most important information that loads faster on mobile devices.

Use Responsive Design: A responsive design ensures that the website looks good on all devices particularly mobile devices. You can do this by using a flexible layout. This helps images to adjust to the screen size as they load.

Use Fast-Loading Images: When Images are too large and not optimized; they tend to slow down a website’s load time. This is more so on mobile devices. You can thus use optimized fast-loading images to ensure that the website loads quickly thus enhancing user experience.

Use White Space: White space is very essential for a mobile-friendly website design as it makes the content easier to read and navigate. If you use white space effectively, you can make the website more visually appealing. That directly helps to improve the user experience.

Optimize for Touch Input: Most mobile devices are operated essentially by touch inputs. This makes it imperative to optimize your website for touch inputs. You can therefore design buttons and other interactive elements that are large enough to click with a finger, but still have enough space between them to prevent accidental clicks.

Optimize Typography: You can optimize the topography of your website by designing it with the right font size and style suitable for mobile devices. You must therefore ensure that the fonts you use are not too large or too small. If for instance you use a font size that is too small, it becomes difficult if not impossible to read on small screens. Such scenario is not helpful for user experience. So, when a font is too small or difficult to read, it can make your website unusable on mobile devices.

Wrapping Up

Presently, nearly everyone around the world is clutching a smartphone and majority use these devices to do business on the internet. As a digital marketer, you’ll be losing out on this huge data if your website is not mobile-friendly. The foregoing tips can help to make your website more user-friendly and to greatly enhance the user experience of millions of mobile devices users.

Why Your Small Business Needs Digital Marketing

 No matter the size of your business, to reach out quickly and efficiently to customers, you need digital marketing. That is because, digital marketing is one great way to enhance or increase the branding of your product in digital technologies on the internet along with smartphones and screening devices. You need digital marketing to boost or advertise your products/services in the electronic world by using different platforms on the internet.  It is one very good platform to connect with customers as well as for the company to sell its products and services. Digital marketing is getting increasingly popular among many small businesses nowadays. For that reason, the future of digital marketing is very bright. It is one good and very reliable platform new businesses can depend on to show their products and services to their target markets. The ease and convenience of operations in digital marketing in another boost since it makes uploading of pictures and videos, writing blogs and offering online services very easy chores to carry out daily if you know what you are doing.



If you run a small business, just push it out there via digital media marketing and the business will get the following advantages amongst others:

Faster and Better than Traditional marketing

No doubt digital marketing is faster and easier than the traditional option to market your products and services. It is also more convenient to use by way of banners and e-cards.  It is more advantageous than traditional billboards and more physical stuff which are costlier to install and maintain. It gets out the message faster, better and wider via the internet than traditional methods.

Narrows Gap in Communication

Operationally, digital marketing helps to bridge communication gap which usually exists between customers and organizations. With the use of the internet, you can quickly bridge communication gaps thereby making it easier and more reliable for the both; customer and company to engage positively. Internet has greatly enabled the rise of the smart consumer. Through social media channels, rating and review boards, and forums, consumers are now able to connect with other consumers easily. That connectivity empowers them to give their approval or disapproval of a product or service thereby influencing and directing the buying decisions of potential customers. Digital marketing enables consumers to easily connect directly with organizations and vice versa. By keeping in touch with customers through follow-up emails, personalized offers, and thank you letters, organizations now build relationships and establish a sense of community around their brands fairly easily. That helps to build good businesses no doubt.

Helps Boost Company Visibility
 
To enhance real visibility for your business, you need digital marketing. An increase in visibility on the internet market automatically helps to boost sales through technology. An organization can be visible to a large number of individuals through different social media platforms. Many of such platforms can promote your business even for free. Setting up a strong presence on the Internet through a website, a blog, paid marketing and web-based social networking is good for business.



Enables more Detailed Marketing Research
 
You can’t operate a business in isolation and expect to make it good. It pays to know what your competitors are up and what they are doing. Same goes for customers particularly customer behavior. Information is king and research on the internet is faster and more reliable for any business. With the touch of a button, the Internet makes available to you, a wealth of resource portals and tools that allow marketers to more accurately gather data on consumers and track their activities and preferences. Google is one good source and a sure bet for these resources and tools.

Highly Cost-Effective

The bottomline always matters when it comes to marketing. To compete favorably, any small business with an eye on profits needs to push up more money and other resources to market their products/services. Digital marketing easily helps such businesses with more resources to boost the business up and engage more customers even on a very cheap budget. Depending on what you want, you can choose your budget plans and make strategies to market your product with cost-effectiveness dictating the pace.

Better Returns on Investments
 
Aha!! Everyone who is in business always wants good returns on their investments. Easy and smart use of Google and other social media websites are another great opportunity for good returns on investment because they are largely free to use. You also have cheap access to tools for choosing your own location where you can engage the relevant peoples to which you want to market your services or products. A good use of web analytics helps many business owners to know whether their websites are providing optimal ROI. With that information, they can conveniently allocate their budgets efficiently by deciding on the investments to plan on every day. Very smart no doubt if you also have an eye on your own company’s ROI.