How to Effectively Market on LinkedIn Social Media Platform

LinkedIn is a very effective social media platform for sharing valuable content, interacting with business peers, building thought leadership, and winning over new clients/customers. When it comes to B2B marketing space, LinkedIn is one of the most powerful social media platforms there is. Individual marketers thrive well on LinkedIn as well if they have the right connections. The platform is particularly popular with young business executives who belong to a generation that now dominates the workforce. They in addition dominate social media as well. That is where they market and can be effectively marketed to with the right content.

Below are some tested strategies you can effectively use to market on LinkedIn social media platform.

Publish Only Relevant Content

LinkedIn marketing entails the constant engagement with the contents of others while at the same time posting your own content as well. The content you publish on LinkedIn must have quality and be relevant to make that happen. This is the type of content you can craft and package in standard posts, images, graphics, videos, and on LinkedIn articles. For best results, you must be sure to cover a variety of topics that are relevant to your audience. You must in addition make quick responses to all questions/comments in the Comments section of the platform.

Optimize Your Business Profile

An optimized profile is what easily gets you noticed in LinkedIn search results. LinkedIn has a search function which works just as search engines. If you optimize your profile well enough, you can benefit from the results of this search function. Here is how! If a LinkedIn user searches for your type of business as listed in your profile, LinkedIn directs them to the page(s) that profiles the most relevant information and has the closest degree of connections to what they are searching for. Your optimized profile can always take advantage of that. Therefore, you can rely on LinkedIn SEO to optimize your page for search results. That helps it to attract more Connections and expectedly, more leads, more customers and more sales.
 
Use only High Quality Photos

Common stock photos are not very useful for marketing on LinkedIn. What you need are high quality and professionally shot photos and images. Engaging your connections with great visual content is usually very effective in LinkedIn marketing. This requires eye-catching photos/imagery that speaks directly to your target audience. Basic stock images are incapable of doing that effectively. Experienced marketers recommend using professional photos and/or custom graphics that bear great relevance to your brand/business. These are the kind of photos/images that can help you to stand out from the crowd and be noticed on LinkedIn platform.

Get Personal in your Marketing Messages

Personalized content usually resonates better with a marketing audience. For this reason, you must find convincing ways to tell your personal stories in your marketing content. Common stories which your audience may have heard of before are not helpful here. You can go really personal in your posts by sharing stories, updates, milestones, insights, achievements, challenges, interviews, and much more. This is the kind of content that can get people interested in your person. Such content helps you to build trust with your readers. Of course, you are no doubt aware that people are more likely to do business with someone they really know and trust. For this reason, if you are personable and authentic enough in your marketing activities, your messages will resonate better with your audience.

Ask Your Peers for Recommendations

Recommendations from business peers can be very effective in LinkedIn marketing. Some of such recommendations can even be like referrals from persons who know you and your business well or from people you’ve done business with in the past. They could even have similar effects as direct reviews on your business profile. Therefore, asking your peers and even previous customers to provide you with Recommendations on LinkedIn is a smart marketing idea on the platform.  

How to Generate Real Exposure on LinkedIn

LinkedIn prides itself as a credible social media platform where real professionals get to meet, interact and do business. To do so successfully everyone who joins the platform must find credible ways to court exposure. That is the only way you can ever hope to derive maximum benefits from the platform. Just take a look here under see how you can use the full potentials of LinkedIn platform for maximum benefits.

 

01. Send Direct Messages with Special Offers. Explore credible and acceptable ways to engage your contacts without having to embark on spamming. As human beings, our emotions and temperaments vary from person to person. So, you can’t be too careful in deciding which messages are suitable to send to other persons on the platform if you want them to remain friends with you.

02. Encourage Conversations on LinkedIn Instead of regular Email. Every Social Media platform tends to have its own unique language and culture. LinkedIn is not any different. You may consider regular email a lot easier to handle all of your communication through but keeping it within the LinkedIn platform makes for easier bonding and camaraderie. That helps to build trust and better exposure on the platform.

03. Choose and Comment on Popular Posts. The more you comment on popular posts, the more such posts “carry you along” in their popularity. Google and other Search Engines do index popular posts and your comments benefit as well. That gives you real and meaningful exposure if you ask me.

04. Increase Your Connections.  Even though you may not accept all connection requests coming your way, more connections directly means more pairs of eyes seeing what you are offering. That is to say, more connections mean more people getting notifications every time you publish something on LinkedIn platform. With the easy information sharing buttons provided, you can directly expand your network exponentially by way of second-degree and third-degree connections or even more. As they say in this business, “The more the merrier.”

05. Ask a Question with Every New Contact Request. If you are on LinkedIn, no doubt you get connection requests from time to time. It is advisable that when someone sends you a connection request, instead of just accepting it, you can grab the opportunity to reach out to them to find out what piqued their interest in your work or your profile. That is one way to get personal and it makes others to get more interested in you as well.

06. Republish Your Existing Content. I assume you have a blog because nearly everyone out there online has one these days. If you have a blog, republishing your content onto LinkedIn’s Publishing Platform is one of the easiest ways to notify your network about what is trending in your end. Generating more awareness is what gets people interested in your blog content. The more you get that before them, the better exposure you get.

07. Engage with Your Connections’ Posts and Milestones. Always bear in mind that all LinkedIn users are real people with feelings and emotions. For that reason, any time you get a notification that one of your connections is having a work anniversary, birthday, and marriage anniversary or has got a new job; don’t fail to send a personalized congratulatory message no matter how busy you are.

From the foregoing, you can see why LinkedIn has become increasingly popular as the choice platform for business and professional persons to market themselves. Now everyone who wants to be taken seriously in business and the professions is getting out there to showcase themselves. What about you?

7 Ways to Generate More Exposure on LinkedIn

As you may already be aware of, LinkedIn has become increasingly popular as the choice platform for business and professional persons to market themselves. Now everyone who wants to be taken seriously in business and the professions is getting out there to showcase themselves. Here is how you use the full potentials of the platform for maximum benefits.

01. Increase Your Connections.  Even though you may not accept all connection requests coming your way, more connections directly means more pairs of eyes seeing what you are offering. That is to say, more connections mean more people getting notifications every time you publish something on LinkedIn platform. With the easy information sharing buttons provided, you can directly expand your network exponentially by way of second-degree and third-degree connections or even more. As they say in this business, “The more the merrier.”

02. Engage with Your Connections’ Posts and Milestones. Always bear in mind that all LinkedIn users are real people with feelings and emotions. For that reason, any time you get a notification that one of your connections is having a work anniversary, birthday, and marriage anniversary or has got a new job; don’t fail to send a personalized congratulatory message no matter how busy you are. 

03. Send Direct Messages with Special Offers. Explore credible and acceptable ways to engage your contacts without having to embark on spamming. As human beings, our emotions and temperaments vary from person to person. So, you can’t be too careful in deciding which messages are suitable to send to other persons on the platform if you want them to remain friends with you.

04. Republish Your Existing Content. I assume you have a blog because nearly everyone out there online has one these days. If you have a blog, republishing your content onto LinkedIn’s Publishing Platform is one of the easiest ways to notify your network about what is trending in your end. Generating more awareness is what gets people interested in your blog content. The more you get that before them, the better exposure you get.

05. Ask a Question with Every New Contact Request. If you are on LinkedIn, no doubt you get connection requests from time to time. It is advisable that when someone sends you a connection request, instead of just accepting it, you can grab the opportunity to reach out to them to find out what piqued their interest in your work or your profile. That is one way to get personal and it makes others to get more interested in you as well.

06. Choose and Comment on Popular Posts. The more you comment on popular posts, the more such posts “carry you along” in their popularity. Google and other Search Engines do index popular posts and your comments benefit as well. That gives you real and meaningful exposure if you ask me.

07. Encourage Conversations on LinkedIn Instead of regular Email. Every Social Media platform tends to have its own unique language and culture. LinkedIn is not any different. You may consider regular email a lot easier to handle all of your communication through but keeping it within the LinkedIn platform makes for easier bonding and camaraderie. That helps to build trust and better exposure on the platform.