7 Free Tools for Online Presence Management of Your Business

If you market online, you must the concerned about the online presence management of your business. With so many online channels out there, building and maintaining your online presence is a very huge undertaking. It is always worthwhile though because the returns from the efforts can be very big. That is why it is worth undertaking. Doing it physically is usually very daunting. So, you need online tools and some form of automation to help you out with the online presence management of your business. Below are some free tools which are popular with marketers you can try out yourself to help you with the online presence management of your business. 

 

1. WordStream Tool

This is an effective GMB, Google-My-Business grader tool you can rely on. WordStream’s free GMB grader helps you to identify what is missing in your profile and exactly what you need to do to improve it. The better your profile is on GMB, the more visible it is and the more clicks it gets. WordStream Tool helps to make your profile look better on GMB.

2. Google and Facebook Ads Graders Tool

Marketers effectively use this free tool to perform a thorough audit of their ads accounts. The tool usually provides a detailed report on optimizations which can be undertaken to increase the visibility of the ads. That way, you can prevent wasted spend, and get more conversions in the process.

3. LOCALiQ Tool
 
This is a very effective digital marketing health check tool. To use LOCALiQ’s free presence checker, just enter your business name and address and get a report showing which of your business listings are complete, which ones are missing information, and which ones are missing entirely. You can then supply the missing/incomplete information to make your ads more captivating.

4. Google Search Tool

Anytime you Google your business-name yourself, you can easily see what shows up on the SERPs of Google. It is Google search tool that gets out this report. You will see exactly what others see when they search your business name on this tool. If what you see is not satisfactory for your marketing efforts, you can do some tweaking on your listings until you are satisfied with the search results.

5. Google’s Page Speed Insights Tool

If you plug your website into the Page Speed Insights tool of Google, you’ll get a score for both mobile and desktop devices as well as recommendations to improve page speed. You can do some tweaking thereafter until you are satisfied with the results.

6. Google Alerts Tool

You can get periodic reports free of cost from Google alerts depending on the information you want Google to alert you on periodically. These reports could be daily, weekly or monthly depending on your choice. You can set up these alerts to enable Google notify you when new results for any topic of your choice about your business shows up in Google Search. This is one very useful tool you can effectively use to stay on top of trends in your business niche and even to spy on your competition.

7. Google’s Mobile-Friendly Test Tool

Google now reports that that over 60% of search results is at times attributable to mobile devices. So, marketers must now optimize their websites to be mobile-friendly to take advantage of this huge search data. For your own website, you can simply Google “mobile friendly test” and enter your website into the search result. The report will show you how mobile-friendly your website is.

How to Generate Real Exposure on LinkedIn

LinkedIn prides itself as a credible social media platform where real professionals get to meet, interact and do business. To do so successfully everyone who joins the platform must find credible ways to court exposure. That is the only way you can ever hope to derive maximum benefits from the platform. Just take a look here under see how you can use the full potentials of LinkedIn platform for maximum benefits.

 

01. Send Direct Messages with Special Offers. Explore credible and acceptable ways to engage your contacts without having to embark on spamming. As human beings, our emotions and temperaments vary from person to person. So, you can’t be too careful in deciding which messages are suitable to send to other persons on the platform if you want them to remain friends with you.

02. Encourage Conversations on LinkedIn Instead of regular Email. Every Social Media platform tends to have its own unique language and culture. LinkedIn is not any different. You may consider regular email a lot easier to handle all of your communication through but keeping it within the LinkedIn platform makes for easier bonding and camaraderie. That helps to build trust and better exposure on the platform.

03. Choose and Comment on Popular Posts. The more you comment on popular posts, the more such posts “carry you along” in their popularity. Google and other Search Engines do index popular posts and your comments benefit as well. That gives you real and meaningful exposure if you ask me.

04. Increase Your Connections.  Even though you may not accept all connection requests coming your way, more connections directly means more pairs of eyes seeing what you are offering. That is to say, more connections mean more people getting notifications every time you publish something on LinkedIn platform. With the easy information sharing buttons provided, you can directly expand your network exponentially by way of second-degree and third-degree connections or even more. As they say in this business, “The more the merrier.”

05. Ask a Question with Every New Contact Request. If you are on LinkedIn, no doubt you get connection requests from time to time. It is advisable that when someone sends you a connection request, instead of just accepting it, you can grab the opportunity to reach out to them to find out what piqued their interest in your work or your profile. That is one way to get personal and it makes others to get more interested in you as well.

06. Republish Your Existing Content. I assume you have a blog because nearly everyone out there online has one these days. If you have a blog, republishing your content onto LinkedIn’s Publishing Platform is one of the easiest ways to notify your network about what is trending in your end. Generating more awareness is what gets people interested in your blog content. The more you get that before them, the better exposure you get.

07. Engage with Your Connections’ Posts and Milestones. Always bear in mind that all LinkedIn users are real people with feelings and emotions. For that reason, any time you get a notification that one of your connections is having a work anniversary, birthday, and marriage anniversary or has got a new job; don’t fail to send a personalized congratulatory message no matter how busy you are.

From the foregoing, you can see why LinkedIn has become increasingly popular as the choice platform for business and professional persons to market themselves. Now everyone who wants to be taken seriously in business and the professions is getting out there to showcase themselves. What about you?