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Effective Criteria for Selecting Viable Affiliate Programs

If you are a digital marketer and you want to venture into the realm of affiliate marketing, it is of absolute importance to have a clear se...

Showing posts with label Market online. Show all posts
Showing posts with label Market online. Show all posts

Wednesday, October 05, 2022

3 Suspicious Things Affiliate Marketers Should Never Fall For

Working on a smartphone with AFFILIATE MARKETING in the background.
If you are an affiliate marketer, it is inevitable that you’ll have to market online. That comes with its own dangers because the internet is full of the good, the bad and the ugly as it were. In this age and time, many people are aware that more people are doing business online, particularly affiliate marketing. As a result, scammers have been creating irresistible pitches and websites to lure the uninformed and the gullible into scam businesses. If you are a consumer or business owner, you must be smart enough not to fall for scam businesses online. That said, you can always ask yourself how smart you are in determining scams from legitimate businesses online. If you want to earn legitimate income online, affiliate marketing is a good bet. It is also a legitimate passive income opportunity. This is why scammers deliberately target affiliate marketing for their nefarious activities online. 

 

Most of these scam businesses are sent through tonnes of emails luring people into businesses that promise people millions of dollars online even without any legitimate work done. What you must always ask yourself is shouldn’t these promoters keep these millions to themselves instead of inviting competition? The simple answer is they won’t because they want to scam you. That is one of the peculiar nuances of the Internet. Yes just like physical businesses, the Internet too is prone to scamming, but scamming is a lot worse on the Internet. Therefore, if you want do successful business online, you must take your own private precautions or else you fall for nothing. The following are three common and suspicious things happening on the Internet you must never fall for.

1. Illegitimate Websites: Yes it is a free world out there on the Internet and anyone can create a website, have it hosted and launched on the Internet without hassles. Depending on your fancy, you can even launch hundreds of such websites and do what you like with them. That “what you like” is inclusive of scam business. That is where the danger is. Whenever you come across a website online without a “contact us” or “about us” page, it proves someone is trying to hide something very vital to successful Internet business. If you come across a website that claims to sell products/services online without a customer support or “contact us” page, just switch on your alarm bells. Something is definitely fishy with a website like that. This is because, a true indication of a legitimate online business is a “contact us” page with a working telephone number together with email address, Skype and social media handles and even a physical address provided. The rule of thumb is, no matter how attractive the products on a website are, if you find not a single way you can make contact with the sellers, do not deal. Without any credible way to ask questions about products/services on display and effectively communicate with sellers online, it is difficult to know if you are dealing with a legitimate business. If a website appears illegitimate, it cannot possibly do legitimate business online. You must be very wary of such businesses whenever you see obvious signs of illegitimacy.
 
2. Multi-Level Marketing MLM Scams: If you have been in affiliate business for a while, you may have come across hundreds of MLM businesses promoting one benefit or another, most of them sounding too good to be true. As they say in the business, MLM businesses are a dozen a dime on the Internet. But, always have at the back of your mind, if any online business is too good to be true, it probably is. Even though not all MLM businesses are scams, most are. That is the frightening bit. Here is a tip! Anytime you land on a website and the first thing that gets your attention is the computation they have of their humongous earnings, that looks like the first sign of an MLM. That is when you switch on your alarm bells before proceeding to locate what product/service they’re selling if any. Find out if truly these are the products/services that are really selling to warrant the humongous earnings they’re claiming or if they’re merely reeling out figures from referrals. As a marketer, you must know that MLM only works if there is a product/service to sell and it really sells. If not, beware, you may be on the verge of a scam business.


 
3. Hyped Crappy Products: Online, it is very common to come across websites selling crappy or even rehashed products as affiliate marketing products. The people selling these products could be very smart and very tricky in their trade. You must be extremely cautious when you suspect such products. Your attention may initially be arrested when you see a video or picture about how one Mr. Jones from Dallas, Texas, is earning thousands of Dollars monthly from affiliate marketing. Naturally, the picture will show a big Texan wearing a cute Stetson hat smiling broadly with a huge cigar in his mouth and holding wads of Dollars in his hands and with cute cars, a swimming pool and a huge mansion in the background. Now, that easily gets anyone’s attention. If you scroll through the testimonials, you’ll probably get a link to buy the so-called secrets of the product owner’s success. Even if you find the product expensive, you buy it anyway because you too want to make big bucks like Mr. Jones. When you now access this so-called “big secret” you then realize that it’s just a rehashed version of some free e-book you may have read in the past but this time around, re-tweaked to make phantom and unbelievable claims. It may even be like some crappy and strange looking software from outer space. At this point, you’ve been had already and there’s no question about it. Beware! Not all products/services sold online through affiliate marketing are good products/services. Many are not even products/services properly so called but outright scams.

Last Line

If you do business online, beware lest you easily fall for scam businesses. Scammers are everywhere on the Internet permanently on the prowl looking for anyone who will fall for their scams. Surprisingly, even Scammers online claim to be in business too. So, make sure never to fall too cheaply for their scams. Many people have already fallen victim and are still falling victim daily for one scam or another. Make sure you are not the next victim. Just get smart and you’ll be OK.

Monday, May 31, 2021

7 Free Tools for Online Presence Management of Your Business

Small business branding work station with a computer, smartphone, Tablet and black cup of beverage.
If you market online, you must the concerned about the online presence management of your business. With so many online channels out there, building and maintaining your online presence is a very huge undertaking. It is always worthwhile though because the returns from the efforts can be very big. That is why it is worth undertaking. Doing it physically is usually very daunting. So, you need online tools and some form of automation to help you out with the online presence management of your business. Below are some free tools which are popular with marketers you can try out yourself to help you with the online presence management of your business. 

 

1. WordStream Tool

This is an effective GMB, Google-My-Business grader tool you can rely on. WordStream’s free GMB grader helps you to identify what is missing in your profile and exactly what you need to do to improve it. The better your profile is on GMB, the more visible it is and the more clicks it gets. WordStream Tool helps to make your profile look better on GMB.

2. Google and Facebook Ads Graders Tool

Marketers effectively use this free tool to perform a thorough audit of their ads accounts. The tool usually provides a detailed report on optimizations which can be undertaken to increase the visibility of the ads. That way, you can prevent wasted spend, and get more conversions in the process.

3. LOCALiQ Tool
 
This is a very effective digital marketing health check tool. To use LOCALiQ’s free presence checker, just enter your business name and address and get a report showing which of your business listings are complete, which ones are missing information, and which ones are missing entirely. You can then supply the missing/incomplete information to make your ads more captivating.

4. Google Search Tool

Anytime you Google your business-name yourself, you can easily see what shows up on the SERPs of Google. It is Google search tool that gets out this report. You will see exactly what others see when they search your business name on this tool. If what you see is not satisfactory for your marketing efforts, you can do some tweaking on your listings until you are satisfied with the search results.



5. Google’s Page Speed Insights Tool

If you plug your website into the Page Speed Insights tool of Google, you’ll get a score for both mobile and desktop devices as well as recommendations to improve page speed. You can do some tweaking thereafter until you are satisfied with the results.

6. Google Alerts Tool

You can get periodic reports free of cost from Google alerts depending on the information you want Google to alert you on periodically. These reports could be daily, weekly or monthly depending on your choice. You can set up these alerts to enable Google notify you when new results for any topic of your choice about your business shows up in Google Search. This is one very useful tool you can effectively use to stay on top of trends in your business niche and even to spy on your competition.

7. Google’s Mobile-Friendly Test Tool

Google now reports that that over 60% of search results is at times attributable to mobile devices. So, marketers must now optimize their websites to be mobile-friendly to take advantage of this huge search data. For your own website, you can simply Google “mobile friendly test” and enter your website into the search result. The report will show you how mobile-friendly your website is.

Saturday, October 10, 2020

Tips to Start Your Own Online Business

A computer, gold coffee cup and notepads on a table in readiness to start online business.
Are you dreaming of starting an online business? Are you running your own online business that is still fledgling?  Take this from me, online business is extremely competitive like most other businesses. Online, only the skillful and the resilient survive. A great number of others always fail for varied reasons. If you want to succeed in your own online business, do not ignore these tips when starting.

Develop a Good Plan

Every online business is just like any other business. It takes careful planning and execution to succeed. Such plans must include a firm decision on a sound idea about a niche business, building a user-friendly business website, hosting the website and launching it on the internet. If your plan is good, then everything becomes much easier to launch the business. Your chances of success become much brighter as a result.



Create Quality Content

High quality content requires a considerable investment of your time and efforts to create. Largely because no product/service simply sells itself, the onus is on you to set in motion all activities that help to create sales. Primary among such activities is creation of quality content that is educational, informative and even entertaining. That is what helps to get customers. Because every other online marketer is involved in content creation, yours must be as unique and qualitative enough as to stand out amongst others. That helps to set you apart from your competition, the reason you get better noticed as a result. If you get noticed more with large numbers of the right people engaging with your content, you receive more inbound traffic to your business. A steady flow of good traffic to your business helps to create more quality leads and eventual sales.

Be Methodically Consistent

An online business is as easy to start, just as it is easy to quit mostly because of frustration and seeming lack of progress. Because there is usually no high start-up costs that may cause you to stick with it, when you can’t see immediate results, there is usually that strong temptation to quit. Resist such temptations and keep on learning and doing in a systematic and methodical manner. It takes quite a while to get some appreciable results in online business. People who are systematic and methodical in their approach tend to get such results over time. It takes time to build your brand and consistently get people to your website. It also takes quite some time to build a loyal following and an appreciable audience. All these require patience, taking the right and consistent steps and building trust and your customer base.

Market Your Business with Vigor

To get your business noticed online, you must be ready and willing to market it like hell. Marketing is one very effective way of letting people know about your business. The more of it you do, the better the chances of your business getting noticed in cyberspace. Therefore, always seize every opportunity you have, using every effective method you know to market your business vigorously online. There are very many different ways to market your business online. Don’t ignore any provided it gets good results. You must however be creative enough and making the most of your marketing budget to get results.

Take Customer Support Seriously

Always remember, you are in business because of customers. It is only customers that can make your business worthwhile and profitable. You cannot afford to ignore them. Customer support is one great way to work with and to get the best business out of them. Customer feedback helps to maintain that relationship. Encourage your customers to give you feedback on how they see your business. Take the information seriously and work to make corrections very quickly when the need arises. Characteristically, an online business may appear like a faceless entity to your customers. You can work around that by taking care to give your business a face if you make yourself easy to get a hold of and giving great support to customers. That helps in no small measure to build brand loyalty, ginger repeat business and effective business growth.