Effective Strategies for Social Media Link-Building

You can effectively build backlinks to your webpage by leveraging the huge popularity of social media. With that, social media can become a very effective strategy to improve your website’s search engine rankings and increase traffic to the site. Here are systematic steps you’ll need to take to make that happen:

Consistently Create Shareable Content

Content is what makes social media tick. So, if you consistently create high-quality, engaging, and valuable content that resonates with your target audience, it generates backlinks. For effectiveness, you can package your content in form of blog posts, infographics, videos, eBooks, and much more, to make it easily shareable. The more shareable your content is, the more it is able to attract backlinks.

Engage with Influencers

Most influencers are usually people with high social media presence who are thought leaders in their niche. You must carefully identify and select them. You can directly engage with their content by sharing, commenting, and mentioning them in your posts. This helps to build valuable relationships with them. Building relationships with influencers encourages them to widely share your content and link to your website.

Share User-Generated Content, UGC

It helps your backlinks building by encouraging your followers to create and share content related to your brand or industry. This has to do with valuable UGC which your followers generate themselves. You can widely share such UGC but due credit must be given to the creators of the UGC. Doing so not only helps to create an interactive community, it also helps to create backlinks as users share their contributions.

Engage Actively with your Followers

It helps backlinks building by regularly engaging with your followers. This you do by responding to their comments, starting conversations and becoming an active participant in discussions. This process can help you to build relationships that may lead to backlink opportunities.

Generously Use Visual Content

Visual content is usually very effective on social media. This is more so when the content is packaged in form of infographics, videos, and images that tend to perform very well on the platforms. If these formats are widely shared on social media, they help to increase the chances of your content reaching and generating backlinks.

Leverage Relevant Hashtags

If you generously use relevant and trending hashtags, it helps to increase the visibility of your content, thereby making it easier for users or topics to find and share your content.

Use Linkable Quotes and Statistics

Habitually sharing valuable quotes/statistics from your content on social media helps to build backlinks because when others find your information valuable, they are usually attracted to link back to the source.

Promote Guest Posts

You can write guest posts for other blogs and even in Articles Directories and promote these articles on your social media platforms. By doing this, you not only show your niche/industry expertise, you also increase the popularity by sharing your posts/articles, with a backlink to your site.

Participate in Relevant Groups/Communities

You can join, participate and engage with popular and relevant social groups and communities on platforms like LinkedIn, Facebook, or Reddit. On these platforms, you can easily share your expertise, answer questions, and provide value. This can help to increase your level of authority and consequently lead to organic backlinks.

Utilize Visual Platforms

Significantly and for effective marketing purposes, social platforms like Instagram, Pinterest, and TikTok are highly visual. If you deliberately create content that aligns with these platforms, it can be visually appealing enough for others to link back to your website. Deploying the right CTAs in your captions or video descriptions helps to make them especially effective.

Widely Share Research and Data

Valuable research data when widely shared on social media can help generate backlinks. In this quest, well-packaged original research, case studies, and data-driven content can be highly shareable. You can thus endeavor to create visual content and update reference websites linked to your research to build backlinks.

Collaborate with Influencers

You can partner with influencers on campaigns or collaborations that create content that links back to your website. With their strong social media presence, influencers can always introduce your content to a larger audience and potentially lead to new backlinks.

Run Contests and Giveaways

You can periodically organize social media contests that encourage participants to engage with your content and share it with their followers. This can create a buzz and attract more visibility, potentially leading to backlinks.

Last Line

If you want to build effective backlinks to your content, you need patience and dedication because social media link-building is a gradual process that requires consistency and genuine engagement. By utilizing the foregoing strategies, you must focus on building valuable relationships, providing value, and creating shareable content to maximize the benefits of your efforts.

How to Take Advantage of Backlinks to Rank Well in Search Engines

In digital marketing, it is now generally agreed that backlinks are important ranking factors in SEO. If these backlinks have high-quality, they are so much better for SEO ranking purposes. There is no doubt at all that quality backlinks can and do have substantial impact on search engine rankings. So, if you manage to get backlinks to your website and such links are from high quality websites, they are quality backlinks. You can take advantage of such backlinks to rank high too in the SERPs of search engines since backlinks are some of the vital ranking factors in the ranking process. Here are some proven techniques you can use to rank well through backlinks.

Increase in Page Authority

Linked domain authority (LDA) is a major component of Page Authority you can take advantage of to increase Page Authority. LDA essentially quantifies the power that a page wields on linking websites. LDA is a direct measure of how powerful an individual page is. This power is measured by how much weight it has on other websites. So, the higher the DA, the more important the content is. Search engines like Google tend to treat websites having high DA with higher respect than other sites. They rank them higher as well. LDA combined with link quantity and quality helps this ranking a great deal.

Linking to Other High Quality Domains

In practical SEO ranking terms, backlinks are a factor in the process but there are other factors as well. It is great to build backlinks but where those backlinks come from is hugely important as well. High quality domains are a great source you cannot afford to ignore if you want to get quality backlinks. So, if you want to have high quality backlinks, you can deliberately embark on quality link building by reaching out to other domains by way of guest posts, article marketing and other forms of content marketing. This is about the best way to attract quality backlinks to your own domain that can help your SEO ranking.

Increase the Number of Links from Other Domains

There is a debate as to whether it is the quantity or quality of backlinks that really matters more for SEO ranking purposes. What is not in doubt however is that Google uses backlinks from other websites to assess how valuable your own website is. That information affects the ranking of your website. To be on the safe side, it is best to go for both quality and quantity when building backlinks. When search engines track link points back to your website, they are able to estimate how many quality backlinks you have based on the popularity of the sites that are linked to you. Google takes this into account when ranking your site higher. Why the quantity of links matters as well as the quality is that the more the number of backlinks you have, the better the chances of Google finding more quality backlinks from the lot, and that affects your ranking.

Keep an Eye on Google Algorithm Updates

It is true that Google updates its algorithms periodically. If you keep an eye on these updates, you’ll always know what Google wants with backlinks for its ranking purposes. If you know what Google wants, you can in compliance with that requirement build some high-quality backlinks to enhance your organic backlink growth. That helps your ranking as well if you are doing what Google expects you to do. Therefore, you must be ready and patient to know what Google wants with backlinks at any in point in time then research well before embarking on your link outreach to ensure you get quality links that Google algorithms will so identify.

Explore Domain Age and Trust Flow Measures

For SEO purposes, Domain Age and Trust Flow are both ranked as moderately important ranking factors. Aside site authority which DA confers, trust also matters in SEO ranking. Domain Age and Trust Flow measures significantly help to improve your website’s trustworthiness. This is one main reason backlink building that enhances trustworthiness of your website is still very valuable in your SEO campaigns. If you use proven link building techniques like targeting long-tail keywords or writing quality guest blog posts on topics related to your niche, you can build trust over time.

Shop for Links Based on their Strength

Usually, powerful backlinks are helpful for your website ranking. You can only get such backlinks from higher domain trust networks like Universities, Research centers and powerful traditional news media like the New York Times and Washington Post. The links from these sites have more strength and authority over and above links from ordinary blogs or ordinary websites. It may not be very easy for everyone to get links from such powerful and authoritative domains but you can get links from them if you work hard at it. If you are able to create high-quality content that attracts these powerful and authoritative sites organically, you can get links from them. Because links are also weighted by how recently they were published, you therefore get more valuable links from such authoritative websites that publish high-quality content consistently, regularly and in high volumes. That usually creates more new content to link to. In the eyes of Google, your website gets more value for a new link than an old one and that helps its ranking.

7 Best Organic Marketing Tactics for Robust Online Marketing

Ambitious marketers usually take to organic marketing because even though paid marketing may give them quick results, organic marketing gives them sustainable and long-term results. Doing things right on the internet is what helps organic marketing to be successful. No matter your marketing destination, be it B2B or B2C, you must follow the right protocol to get the right results in organic marketing.

Most online businesses are always in search of viable ways to attract traffic. They are always in search of more users to visit their websites through organic search. If your organic traffic is good, you stand a very good chance of getting more leads and subsequently more sales in your online business. Through organic marketing, you can directly appeal to users genuinely interested in your content, products and or services. For this reason, marketers must know what their target audience is searching for online and how to make it available to them. Marketers can only achieve this by using a combination of technical SEO and content marketing strategies.

If you too are an ambitious marketer and you want to use organic marketing tactics to achieve some very good results, the following tips come in very handy.

1. Create High-Impact Quality Content

Good content remains indispensable in any viable organic marketing strategy. What brings traffic to your website is largely through the content you posted on the internet. So, once you are able to correctly identify the keywords your audience is searching for, good marketing dictates that you publish the right high-impact content that they find informative, educational, and engaging. If the content is keywords-rich, it helps search engines to rank it higher in their SERPs. That means good organic traffic back to your website.

2. Create Target Personas

Understanding your target personas is one of the keys to your organic marketing campaigns. No matter the type or size of your business, target personas should be the foundation of your marketing strategy. You can accurately distill your organic personas if you find the answers to questions like:
What questions are your customers asking?
What exactly are your customers searching for online?
What kind of content topics are they interested in?
What kind of products/services can meet their needs?
If you find the right answers to these questions, you can essentially create and target the right persona to market to online. Marketing to the right target personas helps to increase marketing efficiency and consequently more sales. There are reliable online platforms for persona insights that are great to help users search using the right search query to get the right persona targets.

3. Carryout Comprehensive Target Research

Once you identify your target personas and the type of information they are looking for, you can then redirect the research to be more specific by going into the relevant categories. In there, you can directly conduct research to find out the exact keywords that you want to target. For effectiveness, the best keywords to target must be directly related to your products, services or your niche industry.

4. Have a Robust Link Building Strategy

This strategy must involve both internal and external link building with a deliberate focus on long-tail keywords since they are more valuable for your online business. External link building entails trying to make other websites link to yours while internal link building entails placing links to websites in your content internally. When your link building strategy is robust enough, it will ensure that more people find your business through organic search. Quality links are therefore crucial for making sure that your target audience finds your content.

5. Improve your Website Page Speed

One of the main parameters for ranking your website by search engines is its page loading speed. The faster it loads, the higher the quality of the website in the eyes of search engines. You should therefore ensure that your website never loads slowly. Under no circumstances, should you allow your site to load slowly unless you do not want to win and retain customers who do business with you on the website. Most online shoppers usually abandon websites and go elsewhere on account of slow loading alone.
 
6. Focus on Page Optimization

Page optimization is also an essential factor in organic searches. If your webpage is well optimized by SEO, it becomes search engine-friendly and that helps its ranking in the SERPs of search engines. Since landing pages are essential gateways to generating leads and making sales, having such pages well optimized greatly helps that process. To have a good SEO on your website, you can DIY by creating eye-catching headlines, A/B testing your content as needed, showcasing the benefits of your products, good onsite CTAs, mobile-friendly, fast loading and highly secure.

7. Tactically Leverage Social Media

With presently about 4.55 billion active-users worldwide, social media has become undeniably a powerful tool for B2B business marketing. Aside its huge popularity, it is also effective in boosting organic marketing efforts for your business. Once you are able to create accounts and get your business on the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes, it can help keep your business tops in the minds of your customers and even potential customers. If you can regularly create high-impact and good quality short blogs on social media together with your links, it can help drive traffic to your website. You can in addition directly create unique on-brand posts to promote your business. Search engines particularly Google do take note if you do this. If your social media posts manage to show up on organic searches, that means good organic traffic to your website.

How to Build Links by Thinking Long Term

Expert marketers generally agree that if you want to improve the search visibility of your business, link building, or increasing the number of inbound links to your website, still remains a critical and powerful online-marketing tool. But link building is a slow process which requires that you earn trust first. That takes some time though because relationships cannot be built in a hurry. For a while, bloggers may ignore you completely for many and varied reasons. For that reason, you’ve got to have real patience and to think and plan long term. Impatience never achieves anything worthwhile anyway. For you, your business and the links you are building, being patient for results always pays better on the long run.

Building trust takes a lot of time and patience. Your job is to find and cultivate a mutually trusting relationship with others online. Reach out and convince them how what you are offering can benefit them. Show them how you and your brand can actually contribute meaningfully towards their own brand building efforts. This no doubt takes time and efforts. Even if you already have a very good brand name and it has a certain amount of niche credibility and influence, you still need time to build trust with others. Building trust through long term is very vital because it is that trust which helps develop sustainable relationships. That is where long-term planning enters the picture so as to be able to streamline all your link building strategies very well for optimal results. 

How to Build Links through Contextual Relevance

 

If you want to improve the search visibility of your business, link building, or increasing the number of inbound links to your website, still remains a critical and powerful online-marketing tool. For Google search engine, there is a new kid on the block. The arrival of the Google Hummingbird algorithm has completely changed the game of link building. This algorithm lays real emphasis on the need for building links to amazing content that is extremely relevant to end users. This update focuses on understanding the context of the search query rather than identifying and then chasing specific keywords in the query. That has completely changed the whole thought process of link building in a very dramatic way.

With this new updated algorithm, your links not only must help improve search influence but also provide value to target users. It has again put long-tailed keywords back in business and you need to keep these in mind while optimizing content. Once again, Content! Content!! and very good Content is back fully in link building lexicon. You can now do a better job building links through need-based content instead of focusing on keywords. This in a nutshell is contextual relevance. With it, you have a better chance of ensuring your links will provide real value to users. The emphasis is now more on making your web pages "worth it" for intended visitors. By contextual relevance, link building has become more about them (users) rather than you (online presence). Many thanks to Google Hummingbird algorithm!

 

 

Credible Reasons Why You May Not Be Earning Enough Links

Many online marketers deliberately build links for Search Engine Optimization, SEO enhancement purposes. They also know that it is in their best interest to build links in a natural way. This they do mostly by smart link building through guest posting or co-op opportunities, but for the most part, they try to attract links naturally by way of heavy reliance on posting very good content consistently and reliably. These natural link building techniques may appear simple but in actual fact, they are a bit complex. If you rely on natural link building techniques and you are not getting enough links, the following reasons may be responsible.

01. Your content is not linkable. If you are an experienced online marketer, let me simply assume that the content you post is always very good. That each time you post, you are indeed offering something new and very useful to your target audience. If your content manages to generate some excitement through generous comments and plenty of shares, it is expected to be getting good links there from. If that is not happening, it could mean that your content is not linkable. That means people do not like very much what they are reading from you and therefore unwilling to link to you.

02. You are not doing sufficient link building. Guest posting easily comes handy in link building if well utilized. If your content is good enough and the publisher is authoritative, any manual link you build can start passing authority immediately. In addition, any external publication channels you tap will serve as valuable additions to your syndication and visibility network. What all that boils down to is that you’ll be guaranteed more total inbound links, and at the same time, you’ll increase your potential for reaching new audiences and attracting new links. If you are not doing these, it means you are not doing sufficient link building and that affects your SEO strategy adversely.

03. Your content is not good enough. If your content is not good enough, it simply means, it is guilty of one, two or more of the following. It means it is not original, not relevant, not well-researched, not detailed, not concise, not useful, not entertaining, not educative, not informative and even written in pretty bad English. If any of these factors are off, even an otherwise good piece of content can be downgraded by search engines from a “linkable asset” to a basic article. That adversely affects its ability to attract links.

04. You are not scaling your content enough. Never make the mistake of writing the same types of content to the same audiences through the same channels and hope to see better and better results. These things don’t always work out that way. If your desire is to earn more links, the efforts you are investing must increase proportionately. You must make conscious and deliberate efforts to produce better content for more receptive audiences online. You can spice that up by branching out in new social contexts, new groups and with new distribution channels. You must find new influencers to engage with, and also increase your engagement with your own users. Since strategies don’t scale by themselves you have to invest your own efforts to scale your content. That is what works to get good links.

05. You are not syndicating your content enough. In the past, marketers really believed and acted with the notion that “good content attracts links on its own.” These days, no matter how good your content is, if you want it to attract good links fast enough, you must make efforts to syndicate it. Even if the followers you already have will help share your content, you must find ways to compliment that by your own deliberate efforts through content syndication. You can do that effectively by syndicating your published material on your own social media channels and pushing it as far and as wide as you can on your own to attract backlinks.