If you want to improve the search visibility of your
business, link building, or increasing the number of inbound links to your
website, still remains a critical and powerful online-marketing tool. For
Google search engine, there is a new kid on the block. The arrival of the Google
Hummingbird algorithm has completely changed the game of link building.
This algorithm lays real emphasis on the need for building links to amazing
content that is extremely relevant to end users. This update focuses on
understanding the context of the search query rather than identifying and then
chasing specific keywords in the query. That has completely changed the whole
thought process of link building in a very dramatic way.
With this new updated algorithm, your links not only must
help improve search influence but also provide value to target users. It has again
put long-tailed keywords back in business and you need to keep these in mind
while optimizing content. Once again, Content! Content!! and very good Content
is back fully in link building lexicon. You can now do a better job building
links through need-based content instead of focusing on keywords. This in a
nutshell is contextual relevance. With it, you have a better chance of ensuring
your links will provide real value to users. The emphasis is now more on making
your web pages "worth it" for intended visitors. By contextual
relevance, link building has become more about them (users) rather than you
(online presence). Many thanks to Google Hummingbird algorithm!
