If you want to improve the search visibility of your business, link building, or increasing the number of inbound links to your website, still remains a critical and powerful online-marketing tool. For Google search engine, there is a new kid on the block. The arrival of the Google Hummingbird algorithm has completely changed the game of link building. This algorithm lays real emphasis on the need for building links to amazing content that is extremely relevant to end users. This update focuses on understanding the context of the search query rather than identifying and then chasing specific keywords in the query. That has completely changed the whole thought process of link building in a very dramatic way.
With this new updated algorithm, your links not only must help improve search influence but also provide value to target users. It has again put long-tailed keywords back in business and you need to keep these in mind while optimizing content. Once again, Content! Content!! and very good Content is back fully in link building lexicon. You can now do a better job building links through need-based content instead of focusing on keywords. This in a nutshell is contextual relevance. With it, you have a better chance of ensuring your links will provide real value to users. The emphasis is now more on making your web pages "worth it" for intended visitors. By contextual relevance, link building has become more about them (users) rather than you (online presence). Many thanks to Google Hummingbird algorithm!
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