Many online marketers deliberately build links for Search Engine Optimization, SEO enhancement purposes. They also know that it is in their best interest to build links in a natural way. This they do mostly by smart link building through guest posting or co-op opportunities, but for the most part, they try to attract links naturally by way of heavy reliance on posting very good content consistently and reliably. These natural link building techniques may appear simple but in actual fact, they are a bit complex. If you rely on natural link building techniques and you are not getting enough links, the following reasons may be responsible.
01. Your content is not linkable. If you are an experienced online marketer, let me simply assume that the content you post is always very good. That each time you post, you are indeed offering something new and very useful to your target audience. If your content manages to generate some excitement through generous comments and plenty of shares, it is expected to be getting good links there from. If that is not happening, it could mean that your content is not linkable. That means people do not like very much what they are reading from you and therefore unwilling to link to you.
05. You are not syndicating your content enough. In the past, marketers really believed and acted with the notion that “good content attracts links on its own.” These days, no matter how good your content is, if you want it to attract good links fast enough, you must make efforts to syndicate it. Even if the followers you already have will help share your content, you must find ways to compliment that by your own deliberate efforts through content syndication. You can do that effectively by syndicating your published material on your own social media channels and pushing it as far and as wide as you can on your own to attract backlinks.