How to Take Advantage of Backlinks to Rank Well in Search Engines

In digital marketing, it is now generally agreed that backlinks are important ranking factors in SEO. If these backlinks have high-quality, they are so much better for SEO ranking purposes. There is no doubt at all that quality backlinks can and do have substantial impact on search engine rankings. So, if you manage to get backlinks to your website and such links are from high quality websites, they are quality backlinks. You can take advantage of such backlinks to rank high too in the SERPs of search engines since backlinks are some of the vital ranking factors in the ranking process. Here are some proven techniques you can use to rank well through backlinks.

Increase in Page Authority

Linked domain authority (LDA) is a major component of Page Authority you can take advantage of to increase Page Authority. LDA essentially quantifies the power that a page wields on linking websites. LDA is a direct measure of how powerful an individual page is. This power is measured by how much weight it has on other websites. So, the higher the DA, the more important the content is. Search engines like Google tend to treat websites having high DA with higher respect than other sites. They rank them higher as well. LDA combined with link quantity and quality helps this ranking a great deal.

Linking to Other High Quality Domains

In practical SEO ranking terms, backlinks are a factor in the process but there are other factors as well. It is great to build backlinks but where those backlinks come from is hugely important as well. High quality domains are a great source you cannot afford to ignore if you want to get quality backlinks. So, if you want to have high quality backlinks, you can deliberately embark on quality link building by reaching out to other domains by way of guest posts, article marketing and other forms of content marketing. This is about the best way to attract quality backlinks to your own domain that can help your SEO ranking.

Increase the Number of Links from Other Domains

There is a debate as to whether it is the quantity or quality of backlinks that really matters more for SEO ranking purposes. What is not in doubt however is that Google uses backlinks from other websites to assess how valuable your own website is. That information affects the ranking of your website. To be on the safe side, it is best to go for both quality and quantity when building backlinks. When search engines track link points back to your website, they are able to estimate how many quality backlinks you have based on the popularity of the sites that are linked to you. Google takes this into account when ranking your site higher. Why the quantity of links matters as well as the quality is that the more the number of backlinks you have, the better the chances of Google finding more quality backlinks from the lot, and that affects your ranking.

Keep an Eye on Google Algorithm Updates

It is true that Google updates its algorithms periodically. If you keep an eye on these updates, you’ll always know what Google wants with backlinks for its ranking purposes. If you know what Google wants, you can in compliance with that requirement build some high-quality backlinks to enhance your organic backlink growth. That helps your ranking as well if you are doing what Google expects you to do. Therefore, you must be ready and patient to know what Google wants with backlinks at any in point in time then research well before embarking on your link outreach to ensure you get quality links that Google algorithms will so identify.

Explore Domain Age and Trust Flow Measures

For SEO purposes, Domain Age and Trust Flow are both ranked as moderately important ranking factors. Aside site authority which DA confers, trust also matters in SEO ranking. Domain Age and Trust Flow measures significantly help to improve your website’s trustworthiness. This is one main reason backlink building that enhances trustworthiness of your website is still very valuable in your SEO campaigns. If you use proven link building techniques like targeting long-tail keywords or writing quality guest blog posts on topics related to your niche, you can build trust over time.

Shop for Links Based on their Strength

Usually, powerful backlinks are helpful for your website ranking. You can only get such backlinks from higher domain trust networks like Universities, Research centers and powerful traditional news media like the New York Times and Washington Post. The links from these sites have more strength and authority over and above links from ordinary blogs or ordinary websites. It may not be very easy for everyone to get links from such powerful and authoritative domains but you can get links from them if you work hard at it. If you are able to create high-quality content that attracts these powerful and authoritative sites organically, you can get links from them. Because links are also weighted by how recently they were published, you therefore get more valuable links from such authoritative websites that publish high-quality content consistently, regularly and in high volumes. That usually creates more new content to link to. In the eyes of Google, your website gets more value for a new link than an old one and that helps its ranking.