Evolving Digital Marketing Trends from New Technologies

Digital marketing relies very heavily on technology and this technology usually evolves very rapidly. For digital marketers to stay relevant, their digital marketing strategies must also evolve in tandem. It is only by so doing digital marketers can always manage to increase organic traffic to their business websites, increase brand visibility through Search Engine Optimization and lots more marketing expectations. With rapid advancement in digital technology, most especially Social Media and Search Engines algorithms that change from time to time, digital marketers can only remain relevant in their marketing activities if they manage to keep pace with these evolving new technologies as they evolve. It takes such changes in digital marketing strategies to remain relevant in the hugely competitive digital marketing space. These, here digital marketing trends deserve real attention.

Visual Searches

Hitherto, all everyone needed to do when searching the internet is to simply type a search query into search engines. Not anymore. These days, with advancement in technology, you can carry out visual searches with the use of Google Lens. With this technology, all you need do is to simply upload the image of what you want and Google will provide relevant information about the product. It is as easy and simple as that. The information you get can be detailed enough to help your buy decision. For instance, by uploading the photo of a product you are looking for, Google helps to give detailed information about the product. That information includes its price and, where you can get it to buy. That is very helpful information for buyers. To take advantage of visual search, it is imperative for digital marketers to upload high-quality photos with descriptive keywords in their online stores inventories. That helps search engines to easily direct searchers to their products.
 
No-Click Searches

New technologies now allow searchers to find products even without a click. Google now shows some search results info in a paragraph at the top of the search results pages. This is usually in form of easily noticeable snippets. These snippets are designed to provide key information and images that customers might be looking for right there on top of the search results. Well, some marketers do argue that such snippets do not help organic traffic. That’s alright. Marketers look for traffic with a view to getting better patronage, isn’t it? If snippets tend to bring the some patronage as well, all well and good. Your business website can still get organic traffic by some other means that complement the no-clicks searches which snippets tend to engender. What matters most is results and no-click searches help digital marketers to get good results.

Marketing with Artificial Intelligence, AI

These days, Artificial intelligence, AI is increasingly becoming a very popular trend with digital marketers. Digital marketers now leverage AI to maximize their marketing reach, efficiency and abilities. They use AI to evaluate the effectiveness of their marketing strategies since they can now effectively analyze customer data, track leads and sales accurately. AI also comes in very handy for marketers to predict market behaviors and ease complex marketing tasks like email automation, blog scheduling, auto-responding and the like. AI helps marketers to save time and other vital marketing resources in their marketing efforts, the reason the use of AI is on the rise among digital marketers.

Google-My-Business Listing

There is a new cliché among digital marketers. “If you want your business location to be found easily, get it on Google-My-Business, GMB.” Registering with GMB listings helps establish your operational location and shows searches near your area. When local searchers hit on GMB with your business keywords, at just a glance, they can easily identify your exact location, business hours, telephones, contact address, ratings, reviews and such vital business information they really need to do business with you. Since GMB is very helpful for local organic searches, it tends to be hugely beneficial to small businesses. Such businesses derive over 90% of their patronage from local consumers.