Every business owner can use some PR strategies to grow their business. Here are some tips from marketing experts and PR gurus.
Always Create Good Content
In PR, experts say content is of extreme importance. It can make or mar any brand if not properly handled. What influences most consumers is how your content helps to position your brand as a subject matter expert in its industry or niche. If you habitually craft high quality and fact-based press releases with succinct solutions, that helps to position your brand as an expert on your subject matter. In the eyes and minds of consumers, that helps to position your brand as a trusted and trustworthy source. As a consequence, you can attract more consumers, get more leads, more customers and consequently better sales despite competition.
Control Your Press Releases
Well, as they say in PR business, anything you say can be used against you. Even if it is not possible for you to control what other people are saying about your business, you can at least control what you are saying to the world. The messaging you send out into the world is hugely important for the wellbeing of your brand. If you have a good PR strategy, you are in full control of what gets sent out. This is in addition to having the sole responsibility to decide how and through what channels the message gets out. That confers on you the real power to build trust as the rightful source of authentic and authoritative information about your brand. That is great for business no doubt.
Keep Up with Trends on Social Media
Yes indeed! Social media is now where nearly everyone around the world appears to be. Having a good PR social media strategy is therefore good for business. In addition to honest communication, keeping up with trends and having a strong presence on social media is now the in-thing for PR experts. Aside the huge exposure brands enjoy on social media, sending out PR info on social media is highly effective and usually spreads fast and wide. You can directly target audiences with your press releases and that enables you to expand your reach to a wider set of consumers and provide more timely updates. By maintaining a credible and consistent social media presence for your brand, the brand benefits tremendously.
Be Consistent
Yeah, consistency helps to build trust quickly. Even if implementing a good PR strategy may not lead to instant success, doing so consistently over the long-term will, provided you are consistent across multichannel and in published releases and updates as well.
Be Honest
Remember that honesty is always the best policy. It is more so in PR strategies. Always make PR plans for the good times as well as the bad times. Bad times are very important because that is when you may be suddenly called upon to manage a crisis the brand is facing. If you think outside the box and you are honest, you can quickly restore trust and credibility to your brand no matter the magnitude of the crisis. So, having a comprehensive crisis communications plan is always part of a good PR strategy. As the Boys Scouts Motto says “Be Prepared.” If you are and the need for crises communications ever arise, you’ll be glad you planned and prepared for it. Trust matters a lot for any business. If your press releases keep consumers honestly informed, they don’t need to stretch or bend the truth to suit their expectations. Consumers appreciate transparency and that helps to build trust and grow your reputation. When consumers determine that your PR releases are honest, they tend to trust you better and they do better business with your brand as a result. PR gurus always advise practitioners to be straightforward with honest communications. This is because hiding the truth or playing down on it can only make matters worse for the brand if eventually the truth surfaces as it almost always does.
