How Some Digital Marketing Trends are Fading Out

In digital marketing world, what is trending today may not be trending by tomorrow. The fast pace of these trends can at times be quite amazing. That is primarily due to the fact that the world of digital marketing is constantly evolving.  As a marketer, you must be conversant with this trend if you want to stay relevant in the business. You must routinely re-examine your current strategies and evaluate them in terms of their future relevance. Intensify what works well and discard what doesn’t. That is one great way to stay relevant in the highly competitive world of digital marketing.

Expert marketers have identified some notable trends which may be phased out due to less effectiveness. These are:

Marketing Automation

Customers now recognize that marketing automation lacks human touch and they find that unattractive. Not many people like dealing with programmed machines like autoresponders which are not as smart as chatbots. Personally, I don’t. It helps a great deal to make your customers feel that they are highly valued and each one of them matters. Wholesale marketing automation denies them that. The reason it is fast losing appeal.

Texts Optimization

Texts optimization used to be mostly for SEO purposes only. Now, Search Engines are becoming smarter and their algorithms keep changing very frequently. Because of this, the rules of optimization keep changing across the board. If you get caught in their web, the punitive actions could be very devastating for your business. The reason it has become extremely risky to just be playing around with texts optimization. It is fast losing appeal particularly with newbies in digital marketing. 


 
Shallow Blogging 

A good blog is expected to have great content which is informative, educating and even entertaining. If your blog lacks this, it can hardly make impact in the highly competitive business of blogging. It is no longer any blog but blogs with enough depth in the subject matter to help readers solve problems. Without enough depth, a blog reader may not go beyond a few seconds on your blog post to see if there is something different on offer. The world is now moving towards more innovative digital marketing ideas which bank high on quality. Shallow blogs now don’t stand any chance at all. The real reason they are losing out of appeal.

Long Video Ads

As things stand today, shorter videos have taken precedence over the longer ones because marketers have since discovered that shorter videos are more marketable. Popular video giants like YouTube have quickly latched on to that. They now have a preference for hyper-short video ads particularly the ones which adhere to tight time constraints. Experts now recommend ads in the 6-10 seconds bracket for commercials to match the unfolding future digital marketing trends. Exactly why long video ads are fast losing appeal!

Organic Reach on Facebook 

Due to abuse and loss of ads revenue, Facebook has severely limited by way of changes in algorithm the organic search of posts particularly on business pages. Chances are, it could be phased out completely in no distant time. Facebook now prioritizes meaningful conversations or points of interactions between closely related individuals over posts generated from business pages.

From the look of things right now, going forward demands a change in strategy and there is no better time than now to reinvent yourself and your digital marketing business. Get kicking!