6 SEO Tips for Your Local Gym Business

If you run a Gym business, people must easily find it in the locality to enhance your business. Search Engine Optimization, SEO is one digital marketing technique you can have in place on the website of the Gym to help people locate the Gym. SEO program helps your website to improve its ranking on search results for specific search queries on search engines particularly Google. If you manage to increase your website’s search ranking, it is an effective way to gain more Gym lovers and people who generally want to keep fit. If you have a good SEO on your website, people searching on the web using search terms like “Gym near me”, “Gym in my locality” and suchlike search terms can always locate your Gym. If your website is well optimized, it is very likely to attract more of these searchers to the website. That way, you can better engage with them and turn them to your regular Gym users. That helps to enhance your business no doubt. These here are six SEO tips your Gym website can use to improve its search rankings and consequently attract more people to the Gym.

1. Optimize for Local Searches

Every business is local. You can easily attract local people to your Gym if you optimize your website for local searches. Search terms like “Gym near me”, “Gym in my locality”, “Gym in my city” are some of the right search terms that can bring people to your website and your Gym.

2. Create Dedicated Landing Pages

A good Gym usually offers many services. For this reason, for every program or service you offer, because you cannot really be sure what everyone wants, it is best you create dedicated landing pages. That way, each page can rank for search terms related to each program or service as listed on the page. You can for instance create a landing page for various types of equipment on offer, Gym equipment and appliances people can use in-house, coaching services available, and any special packages your Gym offers.

3. Write Actionable Meta Descriptions

On your website meta tags serve as some kind of “eyes” for search engines. On a website, a page’s meta description tag gives Google and other search engines a summary of what the page is about. It is usually displayed on search engine results pages (SERPs) underneath the title of the page. Meta descriptions must be easily actionable and direct. A good, actionable meta description should include a vivid Call-To-Action, CTA such as “check it out” “learn more” or “find out” “click to access” and so on. These terms help searchers to take desirable actions beneficial to your business. 

4. Use Relevant Keywords in Title Tags

For your SEO to be effective, you must use on your webpage special keywords you have carefully selected through diligent research. If used as title tags, they specify the title of a webpage. Search engines particularly Google use the title tags of a webpage to understand the page content. This helps the search engine to properly display the webpage in its SERPs. If for instance your Gym’s webpage’s title tags say “Gym equipment”, the webpage will rank for search queries related to “Gym equipment”. This is exactly why it is hugely important for your webpages to include the carefully selected keywords that are closely related to the product/service that is shown on the webpage. That’s the optimization that helps the webpage to appear on relevant search results as displayed on the SERPs of search engines.

5. Optimize Page Speed

The opening speed of your webpage plays a vital role in its ranking. The faster it opens, the more user-friendly it is and the higher it ranks on SERPs. For this reason, page speed is usually taken as a critical aspect of a website’s search ranking. Page speed directly affects a website’s user experience (UX) and Google takes UX into consideration when ranking a website. To enhance page speed on your Gym website, you can adopt lazy-loading techniques, use the right image shapes, in the right locations and the right sizes, and other techniques that help to save system resources.

6. Optimize for Mobile

Google now reports that about 60% of internet traffic is attributable to mobile devices like smartphones and Tablets. Nearly everyone is now having a smartphone and many people conveniently do business online with their smartphones wherever they may be. So, if you optimize your Gym website for mobile devices, your website can benefit from this huge traffic attributable to mobile devices. Missing out of this huge traffic automatically means missing out of some good business. This is why if you have not already done so, you must quickly optimize your Gym website for mobile devices.