Consistently Create High Quality Content
You need to consistently create high-quality content to attract users’ attention. High quality content encourages readers to link to or share your content. Once the quality of your content is high and you have SEO technicalities in place on the content, it increases its organic ranking since search engines take note. Google in particular favors content quality and popularity in its ranking algorithm. So, if your content has high quality, it significantly increases its chances of going viral organically. To bring this about, it is advisable to invest in good authors, quote credible sources like websites with solid domain authorities to support your material while ensuring your material complies with Google’s requirements for high-quality content. This is one strategy you cannot afford to do without if you want to ensure high organic ranking in SERPs.
Update and Upgrade Old Content
Retouching and rejigging old content in line with current realities can help the organic ranking of the content. This is because freshness of your content is among Google’s key ranking considerations. If the material on your webpage remains fresh and current, the page gets a better probability of high ranking on SERPs. The more recent your content is, the more relevant it becomes in the “eyes” of search engines. That helps its organic ranking a great deal. Through Google Search Console you can easily determine which of your web pages have dropped traffic, page views, or ranks. You can then take deliberate steps to refresh and update the material on these pages to enhance the ranking.
Carefully Establish a Keyword List
Keyword research is crucial in SEO technicalities. It helps you to discover the ideal keywords to target. It also helps you to gain useful insight into what your target audience is searching for on search engines, particularly on Google. You can create a list of specific keywords based on how users will likely look up your products/services. After that, you can then use software like Google’s Keyword Planner, SEMrush orAhrefs to research your chosen keyword’s traffic and competitiveness. This will enable you to select the most targeted keywords that can help you to secure high organic ranking. You can then strike a perfect balance between a low to mid-keyword difficulty and high search volume keywords. This is because these keywords are usually simpler to rank for and therefore offer significant potential for traffic.
Specifically Target Keywords that Match Search Intent
After choosing the relevant keywords, the next thing is to match the top keywords you chose to the search intent using four primary search intents namely, Transactional, Navigational, Commercial Investigation and Informational. Here is how they are relevant:
1. Transactional. Users usually conduct a transactional query when they are prepared to carry out a specific action, which in most cases is intent to purchase something.
2. Navigational. Navigational search intent relates to users looking for a particular website but unsure of the correct URL. Such people may find it simpler to conduct a fast Google search for the right URL under navigational search intent.
3. Commercial Investigation. Under this category of search intent, users may want to purchase several products and are faced with the need to make comparisons before making up their minds. They can then make commercial investigation to compare various products/services. This helps them to gain more knowledge about the prices, the qualities as well as other purchase incentives.
4. Informational. Informational intent is about the commonest and most prevalent of search intents. Most people just want information and they go online to search for it. These people frequently wish to find out how to resolve a problem, get an answer to a certain query, or conduct extensive research on a specific subject. Informational search intent keywords help to attract such people.
With these four search-intent categories, marketers are always challenged to carefully figure out which purpose category each keyword belongs to and then provide content that meets their demands. That is what helps to get high ranking on SERPs and good organic traffic.
Hire the Services of SEO Professionals
SEO is a highly technical subject that can be quite challenging for most marketers. So, if you are unable to handle SEO yourself, it is advisable to hire the services of SEO professionals. If you decide to take this route, you must ensure that the SEO professionals you hire have the requisite knowledge and they specialize in your niche. It is only such professionals who can best help you to rank your website organically. It is they who can help you to achieve your marketing goals in your chosen niche since they know exactly where to focus their efforts to make that happen. Technically, only competent SEO professionals know the right strategies and tricks they can deploy to improve your organic ranking on SERPs.
