Awesome Email Marketing Tactics

Despite the abundance of digital communication channels that are currently available to online marketers, email remains their preferred choice to stay in touch with customers. Email is typically popular with marketers because it is cost-effective to use and has excellent ROI. With just to touch of a computer button, can send an email to hundreds of thousands of recipients in a matter of seconds. When it comes to sending marketing messages therefore, it is really difficult to beat email in terms of ease of use, cost of use as well as effectiveness. The reason it is usually a first choice among marketers in matters of communicating with customers.

To get the best results from your email marketing strategy and increase the effectiveness of your email marketing campaigns, the following tactics can be of help.

Understand the Purpose of your Emails

Never send an email if you have not fully conceptualized its purpose. You must decide why you are sending it and what action you expect the email to get the recipient to take. That simply is the purpose of the email. If you don’t have a succinct and convincing response after sending an email, you can reconsider the purpose and resend it or you cancel the mail outright. Without a clear purpose, it is difficult to determine the effectiveness of an email. Technically, if many email recipients understand that every email is pertinent to and helpful to them, they’re usually motivated to open and read the mails. By doing so, it increases the open rates of the mails and thereby fosters a sense of trust among your email recipients.

Compose Mails with Strong Subject Lines

Without strong subject lines, it is pretty difficult for emails to have the desired impact. Successful email marketing campaigns directly benefit from having strong email subject lines. No matter how great the email content is, if the subject line is weak, not much good can come out of it. Aside crafting your email content very well, you can cleverly use emojis to lighten the tone. This plus the deft use of power words can get your subscribers to react to your emails. They help your subject lines with a little more flair as well.

Control Email Volume

You must be careful with email spamming. The higher the volume of emails you send, particularly if the mails are going to everyone on your email list, they may appear like spam to recipients who have no interest in the subject matter. For this reason, instead of sending emails to everyone on your list each time you mail, you should send well-tailored emails to interested parties only. By doing this, only recipients who wish to receive your emails will see them. This helps to maintain a healthy deliverability and even readability. You can enhance your email deliverability if you carefully send tailored emails to various list segments. That helps to keep the email volume down and the possibility of spamming greatly reduced.

Send More Specialized and Segmented Emails

If you want to foster closer relationships and more trust with consumers, it is best to communicate with them by delivering customized and segmented email sequences. Such emails carry a more effective marketing message whose purpose usually attracts reactions from recipients. Such distinct and customized email sequences that inform, entertain or even amuse consumers usually elicit desired responses from them. They are more effective marketing messages as a result. Using strictly more of such messages can protect them from spam.
 
Customize Emails Based on Customer Personas

It is smart marketing to have clear customer personas you want to direct your marketing messages. Before crafting your emails, have in mind who it is meant for, what time of the day they’ll like to receive the mail, where are they on the globe and what problems can you resolve for them. If you understanding these foundations of marketing well enough, they can help your email marketing strategy a great deal. Emails that get to recipients based on their peculiarities and needs are usually more effective. Clear customer personas help that process a great deal.

Personalize your Emails

Personalization also helps emails to be more effective. Every human being has a craving for recognition. If you craft emails with personal touches directly relating to whom the recipient is, it shows recognition and many recipients like that. Personalized emails may take more time and care to craft though because of the individual personal details like nicknames, bragging rights, peculiar slang and favorite quotes, but it is always worth the while.
 
Email for a Clear Purpose

Every email must have a clear purpose of what you intend it to achieve. This is in addition to a unique layout and a clear and concise subject line. When drafting an email, what you want it to achieve should be uppermost in your mind. You can add other touches to ensure the mail is opened and read by the recipient. An unopened email is a wasted email. Real trash to be precise! Every recipient of your email must discover something new and intriguing enough to get them to take action. If your email manages to give recipients something that is worth their while if they read it, it spurs action.

Time your Emails Appropriately

Timing your emails appropriately is essential to their success. When you choose the timing carefully, it can boost the open and click-through rates of your emails. Good timing may also cause recipients to better interact with your content and even share it widely on social media to their own audience. It is smart email marketing therefore to make use of all the resources at your disposal to ascertain you craft and release your emails to your email recipients at the appropriate times of the day.

Email with your Thought Leadership Pieces

Yes you are a marketer but don’t ever make the mistake of making your emails just sales pitches. That strategy can even put off many recipients from reacting to your expectation. What works best is, instead of obviously trying to sell something to your target audience in your email, you can share your expertise with them. That way, you can establish your authority by linking to an article you wrote for a business publication or on your blog.

Always Test and Re-Test Your Emails

You can hardly know the type of emails that get results unless you test and re-test your emails and measure the results. You can test several versions of your email marketing campaign to determine which version gets the best results. You can also split-test several marketing tactics/techniques until you find the one that connects best with your audience.

Improve your Email Send Time

If you send email newsletters, the frequency of sending them out is very important. So too is the best time of the day to send them out. Do a bit of research to find out what’s most suitable. The content you are sending and your audience disposition must be carefully weighed to determine the frequency of your emails. Email marketing campaign’s timing and frequency are mightily crucial here. If done right, it enhances the likelihood that your emails will be opened by your recipients.

Wrapping Up

Emails remain preferred choices among digital marketers for effective communication purposes. Emails do nicely for your marketing campaigns if they are well written and sent in a timely manner and at the right frequency. If you manage to avoid typos, errors, bounces, and other issues that could affect their effectiveness, they deliver good results. Habitually testing and re-testing your emails on the go can help you with that. By testing many iterations of the same email campaign, you can through your subscriber’s reactions determine which emails best serve your purpose.