How to Tactically Use Content to Propel Your Digital Marketing

In digital marketing, it is practically impossible to market successfully without good content. Marketers usually depend on specialized, high-quality content to propel their digital marketing campaigns. It is content that helps marketers to share vital marketing information with their audience. With good content, they can successfully nurture the audience, educate them, and convince them to buy the products/services they’re promoting. This is why smart marketers always explore many ways to add content to their digital marketing mix in a strategic way for best results.

 

Here are six tactics you can strategically add content to your marketing to propel your marketing strategy.

1. Landing Pages: The landing page is where visitors to your website first get to when they land on your website. That makes the page strategically important. You can thus create a selection of at least four landing pages that you can use to test different offers. With these four possible landing pages, you can direct ads from your social media accounts four different ways. This way, you can directly experiment with which kinds of messaging that will lead to the best conversion rates.

2. Monthly Guest-Contributed Articles: Practically, guest posts can help distribute your content to new audiences and bring more qualified traffic back to your site. This is their most important use by marketers. So, if you are able to create at least one guest post per month, you can earn valuable backlinks to boost SEO for your webpage. This helps to drive more organic traffic to your blog posts and the landing pages you’ve created.

3. Monthly Email Newsletter: Sending out content via email at least once a month is an effective marketing strategy. But be sure your emails aside helping to stay in touch, also incorporate other relevant pieces of your content. This content should have links to some of the blog posts or snippets of your most recent guest-contributed articles.

4. Monthly Blog Posts: If you can do at least four monthly blog posts, that is, one a week, your content will be effective. What matters most however is that these blog posts should be informative and of high quality. They must be regular as well. If these blog posts are optimized for the keywords you want to rank for, they help attract good organic traffic to your website.

5. Quarterly Piece of Gated Content: At least one quarterly piece of gated content can be great for your marketing strategy. Technically, gated content is high-value content that offer leads the chance to learn a lot in exchange for their email address. These pieces of content mostly infographics and or whitepapers should be tested for effectiveness before use. Doing so helps to identify what information is most compelling for your audience and is best to use.

6. Quarterly Press Campaigns: Press campaigns are great tactics for a marketing strategy particularly when carried out at least once per quarter. If professionally packaged, a press campaign brings multiple messages together in a coherent story. They are effective when they earn press mentions that can hopefully include backlinks to aid your SEO.

All told, content is not a separate strategy from digital marketing, it is an integral part of it. Content aids your marketing success when it effectively helps you to share important marketing information with your audience in order to nurture them, educate them, and convince them to buy from you. It helps your content strategy when you habitually test and tweak your messaging, try different versions of your content, and in different formats to know what works best for your strategy.

Last Line

Content writing and digital marketing are kind of inseparable. You can’t do one without the other. If you want your marketing strategy to succeed, just allow your digital marketing strategy to be fueled and fed by content and your marketing will be great. Once you understand how the subsections of your digital strategy work together, you can achieve marketing success.

Awesome Email Marketing Tactics

Despite the abundance of digital communication channels that are currently available to online marketers, email remains their preferred choice to stay in touch with customers. Email is typically popular with marketers because it is cost-effective to use and has excellent ROI. With just to touch of a computer button, can send an email to hundreds of thousands of recipients in a matter of seconds. When it comes to sending marketing messages therefore, it is really difficult to beat email in terms of ease of use, cost of use as well as effectiveness. The reason it is usually a first choice among marketers in matters of communicating with customers.

To get the best results from your email marketing strategy and increase the effectiveness of your email marketing campaigns, the following tactics can be of help.

Understand the Purpose of your Emails

Never send an email if you have not fully conceptualized its purpose. You must decide why you are sending it and what action you expect the email to get the recipient to take. That simply is the purpose of the email. If you don’t have a succinct and convincing response after sending an email, you can reconsider the purpose and resend it or you cancel the mail outright. Without a clear purpose, it is difficult to determine the effectiveness of an email. Technically, if many email recipients understand that every email is pertinent to and helpful to them, they’re usually motivated to open and read the mails. By doing so, it increases the open rates of the mails and thereby fosters a sense of trust among your email recipients.

Compose Mails with Strong Subject Lines

Without strong subject lines, it is pretty difficult for emails to have the desired impact. Successful email marketing campaigns directly benefit from having strong email subject lines. No matter how great the email content is, if the subject line is weak, not much good can come out of it. Aside crafting your email content very well, you can cleverly use emojis to lighten the tone. This plus the deft use of power words can get your subscribers to react to your emails. They help your subject lines with a little more flair as well.

Control Email Volume

You must be careful with email spamming. The higher the volume of emails you send, particularly if the mails are going to everyone on your email list, they may appear like spam to recipients who have no interest in the subject matter. For this reason, instead of sending emails to everyone on your list each time you mail, you should send well-tailored emails to interested parties only. By doing this, only recipients who wish to receive your emails will see them. This helps to maintain a healthy deliverability and even readability. You can enhance your email deliverability if you carefully send tailored emails to various list segments. That helps to keep the email volume down and the possibility of spamming greatly reduced.

Send More Specialized and Segmented Emails

If you want to foster closer relationships and more trust with consumers, it is best to communicate with them by delivering customized and segmented email sequences. Such emails carry a more effective marketing message whose purpose usually attracts reactions from recipients. Such distinct and customized email sequences that inform, entertain or even amuse consumers usually elicit desired responses from them. They are more effective marketing messages as a result. Using strictly more of such messages can protect them from spam.
 
Customize Emails Based on Customer Personas

It is smart marketing to have clear customer personas you want to direct your marketing messages. Before crafting your emails, have in mind who it is meant for, what time of the day they’ll like to receive the mail, where are they on the globe and what problems can you resolve for them. If you understanding these foundations of marketing well enough, they can help your email marketing strategy a great deal. Emails that get to recipients based on their peculiarities and needs are usually more effective. Clear customer personas help that process a great deal.

Personalize your Emails

Personalization also helps emails to be more effective. Every human being has a craving for recognition. If you craft emails with personal touches directly relating to whom the recipient is, it shows recognition and many recipients like that. Personalized emails may take more time and care to craft though because of the individual personal details like nicknames, bragging rights, peculiar slang and favorite quotes, but it is always worth the while.
 
Email for a Clear Purpose

Every email must have a clear purpose of what you intend it to achieve. This is in addition to a unique layout and a clear and concise subject line. When drafting an email, what you want it to achieve should be uppermost in your mind. You can add other touches to ensure the mail is opened and read by the recipient. An unopened email is a wasted email. Real trash to be precise! Every recipient of your email must discover something new and intriguing enough to get them to take action. If your email manages to give recipients something that is worth their while if they read it, it spurs action.

Time your Emails Appropriately

Timing your emails appropriately is essential to their success. When you choose the timing carefully, it can boost the open and click-through rates of your emails. Good timing may also cause recipients to better interact with your content and even share it widely on social media to their own audience. It is smart email marketing therefore to make use of all the resources at your disposal to ascertain you craft and release your emails to your email recipients at the appropriate times of the day.

Email with your Thought Leadership Pieces

Yes you are a marketer but don’t ever make the mistake of making your emails just sales pitches. That strategy can even put off many recipients from reacting to your expectation. What works best is, instead of obviously trying to sell something to your target audience in your email, you can share your expertise with them. That way, you can establish your authority by linking to an article you wrote for a business publication or on your blog.

Always Test and Re-Test Your Emails

You can hardly know the type of emails that get results unless you test and re-test your emails and measure the results. You can test several versions of your email marketing campaign to determine which version gets the best results. You can also split-test several marketing tactics/techniques until you find the one that connects best with your audience.

Improve your Email Send Time

If you send email newsletters, the frequency of sending them out is very important. So too is the best time of the day to send them out. Do a bit of research to find out what’s most suitable. The content you are sending and your audience disposition must be carefully weighed to determine the frequency of your emails. Email marketing campaign’s timing and frequency are mightily crucial here. If done right, it enhances the likelihood that your emails will be opened by your recipients.

Wrapping Up

Emails remain preferred choices among digital marketers for effective communication purposes. Emails do nicely for your marketing campaigns if they are well written and sent in a timely manner and at the right frequency. If you manage to avoid typos, errors, bounces, and other issues that could affect their effectiveness, they deliver good results. Habitually testing and re-testing your emails on the go can help you with that. By testing many iterations of the same email campaign, you can through your subscriber’s reactions determine which emails best serve your purpose.

4 Signs Your Social Media Pages Are Not Reaching the Right Audience

Since the advent of social media, it has continued to grow in popularity. There are roughly 4.65 billion active social media users around the world presently. Now that’s some huge popularity! Till date, social media users continue to increase in numbers for many and varied reasons but largely on account of the versatility of its uses. These uses include communication, networking, connecting with friends, family and colleagues, for work-related/business reasons, staying in touch, for fun and so much more. The main reasons why so many people are drawn to social media have to do with the relative ease of sharing info on the platforms, easy two-way communication and the relative convenience of using many social media channels to promote and manage a business.

  

As a business owner, even if you do not have your own website, you can easily create business pages on the most popular social media platforms like Facebook, Twitter, Tiktok, Instagram, YouTube, Pinterest, Tumblr and the likes. That gives your business unlimited and unhindered access to the huge social media market on the Internet. This huge internet space has its own peculiar challenges though. Principal among these challenges is how to make sure your marketing messages reach the right audience. This challenge is usually compounded by the huge competition surrounding any business on the Internet. The only relief is when you have sufficient evidence that your marketing messages are reaching the right audience.

Below are 4 signs you should always watch out for to know if your social media pages are reaching the right audience.

1. Poor Followers/Subscribers Connections

If your social media business pages gain followers and connections consistently, it is a clear sign that your messages are reaching the right audience. If you post high quality content on your social media pages regularly and consistently, people interested in your business niche are bound to notice. If their interest is sustained, they are more like to subscribe to your blog or connect with your page. If however no matter how much you try your social media pages are not gaining any followers or subscribers sufficiently, it is a clear sign that your target market is either unaware or unimpressed with what you are doing, the reason they ignore you.

2. Subdued Responses and Interactions

Responses and interactions with your content on social media are also hugely important. Most social media users naturally interact or respond to what they like and are impressed with. These are messages or content that touch on their emotions. If there are no responses or interactions whatsoever with your marketing content, it is another sign that the content may not be reaching the right audience. The first thing you do is to try to improve on the quality of the content and to make it more appealing to people interested in your business niche. Quality content is a crucial factor in getting interactions to your social media pages because it is a major key to getting users’ attention. If after improving the quality of your content, and you still have less to zero interactions, clearly, you may not be reaching the right audience. Each social media platform has its peculiarities and important demographics. Your messages must factor them in if you want to reach the right audience on each platform. If for example your target audience consists of young people, platforms like Facebook, TikTok and Instagram using plenty of beautiful visuals can get your messages across to young people better. This is because young people are naturally drawn to visuals. So, having solid, attractive and creative visuals on your content can help catch their attention much better. 

3. Increased Expenses on Other Marketing Strategies

Every online marketing strategy comes with various shades of cost elements. Since marketers are always watchful of costs, they tend to prefer strategies with reduced cost elements. This is why when a marketer is spending way too much on marketing strategies and not achieving their objectives in terms of returns, there is always cause for concern. It could mean many things but most prominent of these things is the likelihood that their websites or social media pages are not adequately reaching their target markets. Marketing on social media in the main is a free marketing strategy. So, inspite of this you are spending way too much on other marketing strategies, it simply reveals that your social media pages are not doing enough of what you expect them to do by way of getting the attention of your target market to attract leads and drive sales. Social media marketing, even if a free strategy, can be very effective to reach an intended audience. The results can be great too.

4. Subdued Interest on Your Products/Services

If your social media pages are always freshly updated with quality content and you are still not getting increased inquiries about your products/services, among other things, it could simply mean your target market is not aware that you exist. You are then challenged to explore ways to create this vital awareness even though getting subdued interactions may not necessarily equate to subdued sales. Many social media users may take more positive actions in terms of purchases even without public interactions with the products/services you are marketing. But, if however you are not getting any sales at all, it is a clear indication that you are not reaching the right audience with the right messages through your social media channels.

Final Thoughts

You can always get the best out of your social media marketing strategy if you watch out for the foregoing signs and elevate your social media tactics from time to time. There are always many possibilities to consider if you want to elevate your social media tactics. Top among these possibilities is to primarily market on social media, products/services that appeal to your target audience. When audience reaction is good and products sales are up, it means your social media marketing strategies are doing great. If you feel they are not doing great, what you can do is to make a diligent assessment of your social media pages and the content you post. That is about the best way to figure out the root cause of why you are not reaching your target market as expected. Once identified, you can address it quickly and your sales will begin to pick up without delay.

18 Tips to Generate More Traffic with Your Content

If you market online, it is inevitable for you to develop innovative content marketing strategies and tactics. Such strategies/tactics can help your business stand out of the crowd and grow traffic. This is why every online business owner who wants to have more traffic and by implication more customers must find a way to market content. Despite the fact that the Internet today is a severely crowded market space, many marketers are still creating content and getting it out on the Internet by way of thousands of new blog posts published every hour 24/7. These marketers know that a well-thought-out content marketing strategy is a very effective way to brand your business, increase engagement, and generate more website traffic. No matter the nature of your online business, content is one great marketing tool to engage with and effectively speak to your customers and potential customers. Growing your website traffic flows directly from such efforts.

If you’re running an online business, here are some of the most effective strategies/tactics online marketing experts recommend to start effective content marketing for your business.

1. Publish only easy-to-read content: If your content is easy to read, it is easy to understand and therefore more effective. If you want to write content that easily guides readers, it must have good headings and short paragraphs that are easy for the human eyes and mind to comprehend.

2. Promote your content on social media: The wider you promote your content, the more it is read. For this reason, you can use social media channels to promote your content widely. That helps to increase web traffic to your site.

3. Don’t ignore SEO: You must pay special attention to Search Engine Optimization, SEO to benefit from organic traffic search engines send to websites.

4. Use keywords wisely: Research, select and use keywords wisely. If you use Google keyword planner, it is possible for you to target and use the right keywords searchers mostly use when searching for your type of business.

5. Monitor your Competitors: You can do this by analyzing your competitors’ content/blogs. That will allow you to understand what they are doing and why they’re doing what they are doing. Such insights will enable you to compete favorably with them.

6. Create a blog for your business: Blogging in one great way to market content. A good blog will enable you create educational and informative content to engage your readers. Take your business niche and commence writing on relevant topics in the business to engage your readers.

7. Create evergreen content: Evergreen content is content that remains relevant and continue to engage readers over a prolonged period of time. If you create such content, it will continue to send traffic to your website, year in year out.

8. Leave your blog posts undated: You can remove publish-dates from your blog posts to prevent them from looking out of date. Not many readers like to click through blog posts if the publish-date is old and stale.

9. Invite Guest bloggers: Bloggers like to cooperate for mutual benefits. You can therefore invite other people as guest bloggers in your business niche to blog on your own website. Doing so helps to bring new readers to the site. Make sure you select only guest bloggers of repute who will help enrich your website with high quality content.

10. Embrace storytelling: People generally love to hear stories. These stories help readers make connections between what they may already be aware of and new things your own stories will reveal to them. Write human angle content that many people can relate with particularly real life stories, challenges, triumphs and trials and with real-life examples. Such stories help to draw readers in for more engagement.

11. Use bullet points, images, and videos: Doing this helps your content to be shared more easily and frequently and search engines love them as well.

12. Make your posts easily shareable: If you use eye-catching social sharing buttons on your content, it makes it more shareable across multiple social media channels.
 
13. Respond to comments from your blog readers: This helps to build more engagement and nurturing of customers. Responding to comments promptly and intelligently helps to show your readers that you value their feedback. It can help sustain customers’ interest to come again and again to your website. 

14. Work with Influencers: You can follow influencers on social media and invite others who are respected individuals in your business niche. They can help share your content to their followers, a consequence of which you may get hundreds of extra views on your content.
 
15. Find good content marketing examples: You can look for successful marketing campaigns to work with so that you can introduce them in your own content marketing strategy.

16. Create irresistible headings: Every content marketer knows that without a great headline, even the best blog post can go unread.

17. Link internally: Internal linking of your content helps with SEO. A good SEO on your content can result in a better experience for your readers. A direct consequence of that is increased traffic to your site.

18. Publish industry interviews: Yeah, everyone always wants to know what is new and trending in any industry. Timely interviews help to fill that yearning. For this reason, you can publish industry leaders’ interviews on your site. Aside from making interesting reading/listening for readers, the famous names recognition that comes with such interviews help boost credibility for your business.

Effective Ecommerce Website Marketing Tactics

If you have an Ecommerce website, you must promote it to get good business. First is to decide on credible and effective ways to promote the website. This requires the use of the right digital techniques/tactics to drive sales. The effectiveness of these techniques/tactics depends on how well you are able to use them and for what purpose. For these techniques/tactics to be of help to your business, below is what they must be able to do and do affectively well to drive more sales to your Ecommerce shop. They must be able to:

• Nurture your website visitors into subscribers and the subscribers into Customers
• Get prospects back to your website through remarketing
• Grow your Email list
• Create a series of style or how-to Videos
• Capture abandoned shopping carts with an exit-intent pop-up
• Send shopping cart abandonment Emails
• Work with Influencers in your Niche
• Create highly valuable and informative blog Posts
• Create downloadable Offers
• Host giveaway Events
• Create Pinterest-specific Images
• Upsell and Downsell with every opportunity
• Send Wishlist reminders
• Ask customers for Reviews  
• Place such reviews strategically
• Generously share user-generated Content
• Create great power posts for the benefit of onsite SEO

Doing these things well and consistently will not only make your Ecommerce store highly visible, the site will as a direct consequence also benefit from good traffic, leads and sales. Why not get your hands on the plough now and give them a try?

Why Digital Marketing is Right Even in a Pandemic

In times of severe restrictions in business, particularly in times of a pandemic as we are currently experiencing, digital marketers may choose to take part in virtual events. Even at that, talking to and marketing directly to customers and leads is still imperative. Fortunately, with the right digital marketing tactics/techniques, marketers can still connect to potential customers and amplify their marketing messages across many platforms. With digital marketing, marketers can still improve communications and online interactions despite the pandemic restrictions.

 

Here is why digital marketing is the best way to market, generate leads and sales even in times of a pandemic.

Cost-Effective Techniques

Digital marketing allows you to make contacts with customers seamlessly and to follow up leads without excessive cost implications. With it, you can communicate with prospects without any prohibitive travel and communications costs. That allows your business to have a consistent return on your investment, ROI. Most marketers are satisfied with the ROI from social media marketing, video content marketing, email marketing and other digital marketing techniques. In addition, they have different marketing options available to them depending on the sizes of the ads budgets they are operating. By combining a robust marketing strategy with automation tools, digital marketers can choose when, where, and how to reach their audiences to get the most out of every ads penny they spend.

Better Audience Targeting

Digital marketing allows marketers to use a clear digital strategy specially designed to deliver personalized messages tailored to suit different categories of consumers and their buying/engagement journeys. These online strategies help to make it easy for marketers to link up with the right target market and for the consumers to link up with the marketer. This is more so when marketers can easily seize the opportunity of using the right marketing tools to qualify leads in digital space. With digital marketing, marketers can also add fields to forms or use ads to target the decision-makers of a business and qualify leads well in advance. That helps sales and revenues returns.

Continuous Delivery of Results

Once a digital marketing strategy is well designed and launched, the effort generates leads continuously and almost in perpetuity. That is good for business no doubt. Such strategy allows marketers to have many opportunities to boost brand awareness and share their stories in cyberspace. In digital marketing, whatever content you create never goes to bed. It keeps your message alive in digital space allowing your targeted audience to find what they are looking for at any time 24/7. In addition, digital marketing allows you to easily repurpose and rejig your campaigns to sustain the interest of your leads and to keep them returning for more.

Measurable Results and Attribution

Digital marketing allows marketers to track leads and nurture such leads with a view to making them customers. With digital media, marketers can see how many prospects stop by their websites, what they click on, and where they go after leaving the sites. They can make use of online tools to diligently track these prospects and attribute all their actions adequately. By setting Key Performance Indicators, KPIs, marketers can continually analyze the performance of their content. That allows them to learn more and better understand their audiences, and how they interact with the brands they are promoting. By doing so, they can build up very useful real time and historical data to aid their marketing decisions. Such data helps marketers to focus more on workable tactics and high-impact actions that help to deliver the most leads and better sales.

Top 6 Most Effective Online Marketing Methods

Yeah, these days, nearly everyone wants to market online. Right now, virtually every business commands an online presence of some sort. As a result, internet marketing has remarkably reshaped the marketing sector. Also referred to as e-marketing, digital marketing or web marketing, internet marketing involves all tactics used to promote products and or services over the internet. With a vibrant and ever-growing online community, internet marketing has fast gained traction and is fast establishing itself as a great alternative to the traditional forms of marketing. These are proven facts attested to by marketing experts. Some of these experts recommend the following as some of the most effective online marketing methods.

Use of Banners

Banners are easy to design, easy to adapt and use online. The technique has become very popular and in use right now. It involves the use of a tactically placed advert within a web page that is designed and strategically placed to catch the attention of web visitors. Upon clicking on it, visitors are redirected to your site of choice. Simple!


 
Use of Pop-Ups
 
Online, pop-ups are characterized as very aggressive form of marketing when used properly. If not properly used, they could come off as annoying and frustrating. It is best to use pop-ups in your own website or other websites of choice. When clicked on, they direct the visitor to what you want them to see. They attract attention easily and have been quite popular with marketers because of the good results they deliver.

Use of Search Engines

The use of search engine advertising techniques requires some deft expertise to be effective. It involves the creation and deployment of choice words and phrases (i.e. key terms) attractive to search engines.  That requires such techniques like SEO and PPC tactics which are quite effective strategies. The two techniques both seek to boost the business website ranking in search results. These search results rely heavily on the list that presents when search engine users key in terms that relate to the products and services you are selling online. These search results may include organic search results, which are free, and paid search results which are paid for per click, PPC.

Blogging

To write a successful blog, you must have some expertise you are able to share for the benefit of readers/customers. It is a strategy which calls for creativity through progressively and continually posting content on your blog that resonates with your readers. It uses storytelling and sharing of experiences to deliver an advertisement. It works best with blogs that have a large following as good blog information easily gets widely dispersed virally.

Video Advertising

This tactic involves the use of videos to promote products and services. Online videos appear to rely heavily on “seeing is believing” strategy. Popular online video sharing platforms like YouTube and Instagram provide an ideal environment for video advertising to thrive. The essence is to virally share videos about a product or service to as many people as possible online. Many of these videos are designed to show how-to get things done. Some are explainer or customer testimonial videos designed to advertise goods and services online.

Social Network Platforms

These platforms have become really popular with people as a means of socializing. With a huge number of subscribers, social networks have managed to distinguish themselves as powerhouses of online advertising. Many businesses seeking to reach a large number of customers quickly and cheaply are increasingly resorting to social networks to promote their products and services. The most popular of these platforms include Facebook, Twitter, LinkedIn, YouTube and Instagram. Depending on your preference, you can deliberately target a given group or segment of customers. With targeted customers, conversion chances improve dramatically.


 

5 Credible Ways to Boost Your Small Business Sales

As a small business owner, there is no doubt you are desirous to increase your sales at all times. The good news is, there are many different paths you can take to increase your business’s sales. Many members of the small business community do have lots of great experience to share when it comes to credible selling techniques. These here 5 tips come in very handy.



01. Simplify Your Content Strategy. Selling online revolves around good content marketing. Making your content simple and straight forward always gets better results. Content marketing can be a great way for you to increase sales for your business. But fancy strategies can sometimes distract readers from the real purpose of your content. The simpler your content is therefore, the better it is for your marketing efforts.

02. Write Captivating Headlines and Titles. Well this is what your readers get to see first. If you want their attention, your content headlines and titles must be easily captivating and attention-arresting. If you’re going to use content marketing or any other type of written copy to market your business and increase sales, you need to be able to write great headlines and titles. It is attention you want and that is what helps you to grab it. Simple!

03. Set Smart Business Goals. As one popular cliché says, “if you don’t know where you are going, you will end up someplace else.” Setting good goals somehow helps to solve that common problem. Anytime you want to increase sales or accomplish other things for your small business, you must start with your goals. Setting smart goals can mean the difference between success and failure.



04. Latch on to the Art of Upselling. When working to increase sales, it’s often preferable to get your customers to buy more or to buy an upgraded version of the product they’re looking to purchase. That’s where upselling comes in. When smartly and intelligently used, you can get much more products sold by way of upselling than any other.

05. Target Holidays and Festivities. For smart business owners, it is no longer news that you can increase sales using holiday marketing tactics. Even when the economy suffers a downturn and people are left with less disposable incomes, holiday seasons traditionally draw many people out to shop. For this reason, holidays can be a great opportunity for you to increase sales. Targeting holidays and festivities therefore is a very smart way to increase sales for your small business.