18 Tips to Generate More Traffic with Your Content

If you market online, it is inevitable for you to develop innovative content marketing strategies and tactics. Such strategies/tactics can help your business stand out of the crowd and grow traffic. This is why every online business owner who wants to have more traffic and by implication more customers must find a way to market content. Despite the fact that the Internet today is a severely crowded market space, many marketers are still creating content and getting it out on the Internet by way of thousands of new blog posts published every hour 24/7. These marketers know that a well-thought-out content marketing strategy is a very effective way to brand your business, increase engagement, and generate more website traffic. No matter the nature of your online business, content is one great marketing tool to engage with and effectively speak to your customers and potential customers. Growing your website traffic flows directly from such efforts.

If you’re running an online business, here are some of the most effective strategies/tactics online marketing experts recommend to start effective content marketing for your business.

1. Publish only easy-to-read content: If your content is easy to read, it is easy to understand and therefore more effective. If you want to write content that easily guides readers, it must have good headings and short paragraphs that are easy for the human eyes and mind to comprehend.

2. Promote your content on social media: The wider you promote your content, the more it is read. For this reason, you can use social media channels to promote your content widely. That helps to increase web traffic to your site.

3. Don’t ignore SEO: You must pay special attention to Search Engine Optimization, SEO to benefit from organic traffic search engines send to websites.

4. Use keywords wisely: Research, select and use keywords wisely. If you use Google keyword planner, it is possible for you to target and use the right keywords searchers mostly use when searching for your type of business.

5. Monitor your Competitors: You can do this by analyzing your competitors’ content/blogs. That will allow you to understand what they are doing and why they’re doing what they are doing. Such insights will enable you to compete favorably with them.

6. Create a blog for your business: Blogging in one great way to market content. A good blog will enable you create educational and informative content to engage your readers. Take your business niche and commence writing on relevant topics in the business to engage your readers.

7. Create evergreen content: Evergreen content is content that remains relevant and continue to engage readers over a prolonged period of time. If you create such content, it will continue to send traffic to your website, year in year out.

8. Leave your blog posts undated: You can remove publish-dates from your blog posts to prevent them from looking out of date. Not many readers like to click through blog posts if the publish-date is old and stale.

9. Invite Guest bloggers: Bloggers like to cooperate for mutual benefits. You can therefore invite other people as guest bloggers in your business niche to blog on your own website. Doing so helps to bring new readers to the site. Make sure you select only guest bloggers of repute who will help enrich your website with high quality content.

10. Embrace storytelling: People generally love to hear stories. These stories help readers make connections between what they may already be aware of and new things your own stories will reveal to them. Write human angle content that many people can relate with particularly real life stories, challenges, triumphs and trials and with real-life examples. Such stories help to draw readers in for more engagement.

11. Use bullet points, images, and videos: Doing this helps your content to be shared more easily and frequently and search engines love them as well.

12. Make your posts easily shareable: If you use eye-catching social sharing buttons on your content, it makes it more shareable across multiple social media channels.
 
13. Respond to comments from your blog readers: This helps to build more engagement and nurturing of customers. Responding to comments promptly and intelligently helps to show your readers that you value their feedback. It can help sustain customers’ interest to come again and again to your website. 

14. Work with Influencers: You can follow influencers on social media and invite others who are respected individuals in your business niche. They can help share your content to their followers, a consequence of which you may get hundreds of extra views on your content.
 
15. Find good content marketing examples: You can look for successful marketing campaigns to work with so that you can introduce them in your own content marketing strategy.

16. Create irresistible headings: Every content marketer knows that without a great headline, even the best blog post can go unread.

17. Link internally: Internal linking of your content helps with SEO. A good SEO on your content can result in a better experience for your readers. A direct consequence of that is increased traffic to your site.

18. Publish industry interviews: Yeah, everyone always wants to know what is new and trending in any industry. Timely interviews help to fill that yearning. For this reason, you can publish industry leaders’ interviews on your site. Aside from making interesting reading/listening for readers, the famous names recognition that comes with such interviews help boost credibility for your business.