How to Tactically Use Content to Propel Your Digital Marketing

In digital marketing, it is practically impossible to market successfully without good content. Marketers usually depend on specialized, high-quality content to propel their digital marketing campaigns. It is content that helps marketers to share vital marketing information with their audience. With good content, they can successfully nurture the audience, educate them, and convince them to buy the products/services they’re promoting. This is why smart marketers always explore many ways to add content to their digital marketing mix in a strategic way for best results.

 

Here are six tactics you can strategically add content to your marketing to propel your marketing strategy.

1. Landing Pages: The landing page is where visitors to your website first get to when they land on your website. That makes the page strategically important. You can thus create a selection of at least four landing pages that you can use to test different offers. With these four possible landing pages, you can direct ads from your social media accounts four different ways. This way, you can directly experiment with which kinds of messaging that will lead to the best conversion rates.

2. Monthly Guest-Contributed Articles: Practically, guest posts can help distribute your content to new audiences and bring more qualified traffic back to your site. This is their most important use by marketers. So, if you are able to create at least one guest post per month, you can earn valuable backlinks to boost SEO for your webpage. This helps to drive more organic traffic to your blog posts and the landing pages you’ve created.

3. Monthly Email Newsletter: Sending out content via email at least once a month is an effective marketing strategy. But be sure your emails aside helping to stay in touch, also incorporate other relevant pieces of your content. This content should have links to some of the blog posts or snippets of your most recent guest-contributed articles.

4. Monthly Blog Posts: If you can do at least four monthly blog posts, that is, one a week, your content will be effective. What matters most however is that these blog posts should be informative and of high quality. They must be regular as well. If these blog posts are optimized for the keywords you want to rank for, they help attract good organic traffic to your website.

5. Quarterly Piece of Gated Content: At least one quarterly piece of gated content can be great for your marketing strategy. Technically, gated content is high-value content that offer leads the chance to learn a lot in exchange for their email address. These pieces of content mostly infographics and or whitepapers should be tested for effectiveness before use. Doing so helps to identify what information is most compelling for your audience and is best to use.

6. Quarterly Press Campaigns: Press campaigns are great tactics for a marketing strategy particularly when carried out at least once per quarter. If professionally packaged, a press campaign brings multiple messages together in a coherent story. They are effective when they earn press mentions that can hopefully include backlinks to aid your SEO.

All told, content is not a separate strategy from digital marketing, it is an integral part of it. Content aids your marketing success when it effectively helps you to share important marketing information with your audience in order to nurture them, educate them, and convince them to buy from you. It helps your content strategy when you habitually test and tweak your messaging, try different versions of your content, and in different formats to know what works best for your strategy.

Last Line

Content writing and digital marketing are kind of inseparable. You can’t do one without the other. If you want your marketing strategy to succeed, just allow your digital marketing strategy to be fueled and fed by content and your marketing will be great. Once you understand how the subsections of your digital strategy work together, you can achieve marketing success.