Best Online Tools for SEO Analysis

For Search Engine Optimization (SEO) to be really effective on a business website, it must be on-page and off-page. You will need to master some on-page and off-page strategies to be able to optimize your website for better rankings in the SERPs of search engines. Both strategies have their unique roles in the search results as well as organic traffic from search engines. Optimizing your website for search engines and letting search engines realize it is highly technical. It takes quite a bit of time too and you need the right online tools to get it right. Here are some of the tools that webmasters recommend very highly to help you with the SEO of your website.

On-Page SEO Tools

1. Google Tools: Prominent among these tools are PageSpeed Insights and Google LightHouse. These are some of the best tools to check website performance. They highlight performance issues and also make suggestions to fix them.

2. Proof Reading Tools: Copyscape tool helps to check the originality of your content. Grammarly tool helps to make corrections on your content for grammar and punctuation while WordCounter tool helps to analyze the keyword density in your content.

3. Google Keyword Planner: This tool is the best online tool for carrying out keyword research and searching for LSI keywords.

4. Ahrefs: This tool helps to analyze the keyword difficulty and search volume of the searched keywords.

5. Yoast SEO: This tool is great for page optimization, providing meta title, description and checking if your content is optimized against your main keyword. It also helps with increasing the readability of the content.

Off-Page SEO Tools

Next are some important tools that are great for off-page strategies.

1. Ahrefs: This tool helps to analyze your competitor’s website and to look for where you can conveniently create backlinks.

2. Social Media Tools: In this category are tools like BuzzSumo, BufferPublish, SproutSocial, Hootsuite, Canva, etc. These are tools that are very handy to market your content on social media.

3. Moz: Moz is an excellent tool that helps to provide a complete report about backlinks to a website.

4. SEMRush: This is another great tool that can help you to create a campaign and add your competitors to it along with your own website. It has capacity to analyze your competitors and suggest off-page and on-page changes.

Last Line

When it comes to effective SEO strategy, smart online tools are indispensable to marketers. These tools help to save time and other resources while delivering highly reliable results as well.

7 Facebook Marketing Tools to Grow Your Small Business

Experienced social media marketers have come to recognize Facebook as a platform that allows brands to sell their products and services to a large audience through a range of highly targeted paid ads and organic posts. Many Facebook users only see the platform as a mere social opportunity to connect and interact with friends no matter where they are in the world. But online marketers see the platform differently. They capitalize on its huge popularity to do business online because it is a very resourceful platform to do business on. This resourcefulness is enhanced by many of the in-house tools the platform has for connecting and engaging with a vast audience to bring in good traffic, new leads and increase sales.

If you are a small business owner and you want to effectively grow your business on Facebook, you must first know and be familiar with the unique marketing features of the platform. If you know these features well enough, you’ll discover that through Facebook marketing and through its features, you’ll find it highly beneficial for precise targeting, positive SEO impact, increased website traffic, customer service, and various easy-to-use ads formats.

No doubt, Facebook remains the most-used social media platform among social media marketers. Aside its huge popularity, Facebook’s in-house marketing tools also directly help business owners to:

•    Generate and boost traffic to the business owner’s website
•    Use various ads formats
•    Reach a much larger audience
•    Have a better two-way communication advantage
•    Improve search rankings on the business owner’s website
•    Run Facebook ad campaigns in different formats
•    Schedule and publish content (by linkage) on many social media channels at the same time
•    Get real-time data
•    Easily segment the audience and identify the demographics for marketing purposes

Here are 7 Facebook marketing tools you cannot afford to ignore if you want to grow your small business online.

1. Facebook Business Suite

Facebook Business Suite is one great tool business owners can use to monitor all their Facebook and Instagram accounts at the same time. With this tool, you can manage all of your operations in one spot. That helps to save a lot of time and efforts for you to focus more on other elements of your business. Using the tool, you can even draft and schedule feed posts and simultaneously publish them on your connected social media networks. Through the home screen of the app, you can see the display of important business updates such as messages, notifications, and comments received from connected social media platforms. All these the Business Suite effectively does through its in-house features for messaging, posting, insights, and for advertising that help to improve the experience of running a business. These features allow business owners to develop and run advertising, see insights about the engagement and performance of the content they share on Facebook and Instagram.

2. Pagemodo

Pagemodo is yet another great Facebook marketing tool business owners can use to modify their Facebook pages with eye-catching cover images, custom tabs, and contests. With Pagemodo, business owners can easily run contests, schedule posts, design a visual post, create custom Facebook tabs and make a cover image. Pagemodo’s cover-making tool is uniquely efficient and very similar to Canva’s tool. It allows you to pick the template, customize it with your own content, publish it on Facebook and share it on other connected social media platforms.

3. InVideo

This is a very effective online video editing tool. It allows business owners to make amazing and interesting videos in a short amount of time. Such eye-catching and interesting Facebook videos help with good ads that easily catch people’s attention. That is hugely beneficial for effective marketing purposes. The tool offers pre-made templates that you may use to create any type of video for your Facebook and Instagram stories. With InVideo tool, you can customize each ad frame’s text fields, sounds, and graphics for good marketing results.

4. Fanpage Karma

Fanpage Karma is a Facebook marketing tool with multiple functions. Business owners effectively use the tool for assessing the Facebook profiles which they use for marketing purposes. The tool effectively combines the functions of researching, communicating, analyzing, presenting, and publishing thereby helping to make marketing a bit easy for business owners. It helps business owners with the right info to quickly learn about bench-marking, page content, and engagement. Through Fanpage Karma, a business owner can easily write and publish posts, access important information on their posting, and keep track of an unlimited number of pages and profiles real-time. Through the app, business owners can study and compare critical data across several pages, including even those of competitors.

5. MobileMonkey

If you want to create leads and enhance engagement, Mobile Monkey is the right app you need for your Facebook Messenger marketing. The tool is a great chatbot builder. So, you can use it to build a chatbot, segment prospects, engage with customers, and generate leads for Facebook Messenger marketing. Once created, you can use the chatbot across several online platforms. Through it, you can enhance your communication with customers. It also helps business owners to automate their Facebook Messaging, SMS text messaging, Webchat, and on Instagram. Enhanced communication helps business owners to make more sales, get more leads, have better customer experience, and better overall business relationships. If you deploy Facebook chatbots properly, your marketing messages will benefit from high open rates, click-through rates, and conversion rates. These bots come in very handy for business owners who are keen on personalizing their customer experience.

6. Facebook Ads Manager

This is a great Facebook tool that aids in the creation and efficient management of Facebook ads. It helps business owners to target appropriate demographics. Facebook Ads Manager is a hugely versatile tool that helps business owners in the creation, execution and management of diverse ads on Facebook, Messenger, and other social media platforms. With it, smart business owners can streamline each ad campaign, provide analysis and insights for each ad set and improve the overall effectiveness of their ads. It helps to make ads cost-effective thereby helping business owners have a good ROI. Since Facebook offers a variety of ad options from which business owners can take a pick, with this tool, targeting and reaching out to specific groups is made simpler. You can also save costs by determining where to place ads and tracking how many people the ads reach.

7. ShortStack

ShortStack tool is really unique as the most powerful contest and giveaway marketing platform available on Facebook. It makes it simple for business owners to create and publish campaigns, and it combines campaign and email statistics into a single platform. That helps to save time and huge costs for business owners. ShortStack tool has the capability to track traffic sources, shares, views, and so much more marketing data real-time. Smart business owners can effectively use the tool to create great landing pages that seamlessly generate leads. Business owners can adopt ShortStack templates to use in their marketing campaigns if they are unable to create theirs. This is because the tool allows business owners to launch effective marketing campaigns in a matter of seconds. That greatly saves time and valuable resources. ShortStack contests and campaigns can be easily turned into lead-generation landing pages for a business owner’s website/blog.

Last Line

If you are a small business owner, you can through these tools reach new customers, engage with them, and build lasting business relationships. If you want to quickly boost growth for your small business, the time is now to choose and engage the foregoing tried and tested Facebook marketing tools.

Strategic Tips to Earn With Affiliate Marketing

Affiliate marketing is a growing trend to earn additional income stream online. It simply involves an affiliate helping a product merchant to promote products and the affiliate earning commissions for his efforts. It is wholly a performance-based way of earning income online. The more effort the affiliate puts in to promote products, the more commissions he earns. It is one great opportunity for internet entrepreneurs to utilize their skills and market knowledge to explore new horizons and make money from their efforts. Anyone can go into affiliate marketing and make money. If you have basic knowledge of market trends, products, and public behavior, you too can make some success out of affiliate marketing. In terms of tools and equipment for the trade, all you really need are a laptop, smartphone or tablet and a stable internet connection. These devices are required to stay connected with the market in the form of organization and customers. Unlike some brick-and-mortar businesses, you don’t really need any offices, infrastructure, or even specific qualifications and experience to do well in affiliate marketing.

However, a variety of software applications are available to help affiliates do well in their marketing efforts. Tools like affiliate tracker, optimizer, and booster with maximum options can be useful to optimize your earnings as an affiliate. These tools are helpful for efficiently managing processes that would otherwise require a lot of effort and time. In combination with ICT, these tools can be quite effective to help affiliates earn more commissions on their efforts.

These here tips in combination with the following strategies can be quite helpful for affiliates to make money through affiliate marketing.

Diligence and Persistence: Diligence and Persistence are hugely essential for successful affiliate marketing. Just do the basics by carefully drawing up a list of potential customers, make contact with them, and follow up through emailing. 

Accurate Tracking: Google analytics is very handy here. It will help you to visit and track your market thoroughly to seek more opportunities of making money.

Choosing a Niche: You can market better if you restrict your marketing to your niche. You must therefore choose the most suitable niche that aligns with your taste, passion, talent, experience and qualification.

High Quality Products: Marketers say, a good product sells itself. If you diligently promote high-quality products, it helps to make your business stable, reliable and profitable.

Select Online Tools to Enhance Affiliate Marketing

To save up on your time and resources, you need online tools to enhance your affiliate marketing. The following are some select tools that have proven useful to enhance online earnings with affiliate marketing.

PartnerStack: This tool is about the best available solution for launching and promoting new products online. It helps to drive progress and more revenue for affiliate marketers.

Voluum: This tool is a multipurpose affiliate marketing software application. It usually comes with a full package of features for tracking, optimization, and sources of traffic to the required destination. It has proven useful for businesses of all sizes and even start-ups.

Tapfiliate: This is a versatile affiliate marketing tool for managing diverse marketing from one location. The reason it is a top choice for many freelancers. It helps out at all levels of a business organization because of its unique and highly supportive features.

Wrapping Up

Anyone can make money with affiliate marketing if they follow the rules and are prepared to work hard. Using the right tools, strategies and techniques help the process a great deal. If you have the interest, you do not have to make any elaborate investment on infrastructure nor do you need any huge capital layout. With the correct use of simple tools and techniques, you can earn money with affiliate marketing. With improved skills and use of technology, you can facilitate increased earnings with little effort and less time. Online, affiliate marketing still remains one of the best money-making options available to marketers.

How a Business Blog can Help Boost Your Marketing Strategy, 5 Tips

Content marketing is increasingly becoming popular among digital marketers and blogs appear to be leading the charge. A huge number of marketers are now using blogs as their main attractions tool to pull traffic to their business websites. However, it is only marketers who blog high quality and highly informative content on a good niche that tend to get the best results. These are marketers who when creating content for their blogs never neglect to follow the best SEO practices to optimize their content for search engines. The reason for this is simple. With content optimization techniques on their blogs, these marketers manage to increase the number of visitors to the blogs. With a good SEO, search engines particularly Google are able to rank blog texts higher on their SERPs. That is good for organic traffic which is highly valuable to marketers.

Most experienced marketers achieve organic reach by using a content-optimized blog. What this means is that these marketers are able to cut down on promotional expenses by using less of paid ads in their promotional efforts. With good SEO in place, experience shows that a large portion of the target audience still finds its way to business blogs through browser searches. That is organic traffic. Most of the people who make up this traffic are usually looking for a solution to their problems. What is therefore critical for a good blog is to consistently create appropriate content that isn’t just about selling, but about solving peoples’ problems. If you want your business blog to act as a real booster to your marketing strategy, do not ignore the following.

1. Produce High Quality Content Consistently

The only credible way to get traffic and earn money from your business blog is to consistently provide your blog readers with valuable content. The more often people read your posts, the more likely they are to click on the affiliate links embedded in the content. Doing so translates to more leads, sales and good income through earned commissions for the blogger. For this reason, a blogger must always aim to gain the trust of his target audience by being absolutely honest about the products/services he is promoting. The high quality content you consistently produce as a blogger helps to build this trust.

2. Target a Market Niche

Your blog can never gain much traction on the internet if it is not well targeted at a market niche. Be sure to restrict this niche as it fits the type of product/service you want to promote. Your blog posts become interesting when you write about the offers/opportunities that will attract the interest of your readers. Do concise surveys to determine who your competitors are in your chosen niche. You can choose several related topics and use them to further broaden the niche. But, be sure to target a less competitive niche since the lower the level of competition, the better attention your blog gets.

3. Identity your Target Audience

Because it is by far easier to successfully market to an audience you know, you must always endeavor to identify your target audience before marketing to it. If you know who your target audience is, you can easily craft your marketing messages to meet their needs. Such messages become more effective as a result.

4. Carefully Choose your Blogging Platform

You must carefully choose a blogging platform from a variety of platforms available for creating blogs. Blogger and WordPress are readily two of the most popular of all blogging platforms today. They offer a wide range of features and tools that assist bloggers to make a success of their blogging activities. Both are great blogging platforms that can help boost any marketing strategy no matter how sophisticated.

5. Optimize your Blog

To optimize your blog successfully, you must give serious consideration to SEO, Search Engine Optimization. SEO helps to make your blog content visible to search engines. With it, search engines can rank your blog content high on their SERPs. That translates to good organic traffic coming over to your blog. So, you can effectively use optimization strategies to increase blog traffic and earnings. Great for your marketing strategy no doubt! If you do not have the technical knowledge to effect SEO on your blog, you can hire the services of professional webmasters to do it for you. DIY tools are also available to help you out. Expert marketers recommend the following tools to optimize your blogs for search engines:

•    Google Trends: This tool helps to check the level of interest in a keyword and to determine which keywords are becoming more popular is Google Trends.
•    SEMrush: This tool helps to provide information about website traffic, backlinks, keyword positions and ideas for search engine optimized content, among other things.
•    Moz: This tool helps to check the positioning of your website in search results. It is some kind of ranking based on link authority and importance of your website when compared to others. A website’s Moz ranking is determined by the number of backlinks it has, the value of those links, and the authority of the website’s domain. Moz ranking range is usually from 0-100. The nearer the score is to 100, the better the SEO of the website.

6 Ways to Improve Domain Authority for your Website

Domain authority is a technical marketing metric digital marketers use to rate their websites. It appears to have first been developed by Moz but it is now widely used by many SEO tools. The rating helps website administrators predict where their website will appear on SERPs. The higher the rating, the better the chances that a website will be rated highly on SERPs because the Domain Authority (DA) of a website is based on a range of factors which search engines rely on to determine search rankings. Marketers can by deliberate efforts therefore improve the domain authority of their websites through these factors.

Here are 6 simple ways to improve the DA of a business website.

1. Make Your Website Mobile-Friendly

Some Google reports now attribute up to 60% of web traffic to mobile devices. Now that’s some huge chunk of traffic no serious marketer can afford to lose out on. What to do? Just make your website mobile-friendly enough to give the site a very good chance to benefit from some of that valuable traffic. By doing so, you will not only make the user experience on your website better, you will also improve its domain authority. You can improve the mobile-friendliness of your website through its design and layout which many experienced webmasters are not likely to ignore in this age and time if you are unable to do it yourself.

2. Increase Social Engagement

Most website owners know that social media appears to be where nearly everyone is at these days doing one thing or another 24/7. Exploring ways to increase social engagement of your website therefore becomes highly imperative. If for instance any web page of your website has been liked, shared, and commented on several times on social media, that page is more likely to get organic links to your website as well as more branded searches. That helps its ranking a great deal. If you use social media to interact fully with users interested in your content, it will improve your DA. An improved DA helps to drive more traffic and improves your search ranking.
 
3. Improve Page Speed

Page speed is one of the vital factors contributing to the use-friendliness of your website. Page speed impacts where your content ranks in search results, which in turn impacts your DA and Bounce Rate. You can do some in-house tests on your website to determine its loading speed. If for instance your web pages consistently take more than two or three seconds to load, it is a pointer that you have a problem. You can by deliberate action improve loading speed of your website pages by taking a look at the following factors:

Check the website design and hosting provider.
Ensure there are not too many widgets and plugins.
Optimize your Theme or Content Management System.
Make sure the Images and Video files are not unduly too large.

If widgets, ads, or large images and video files are responsible for slowing down your website speed, you may choose to remove them altogether if you cannot reduce their sizes enough to improve the loading speed of the site.

4. Write Linkable Quality Content

Writing linkable content is one of the best ways to get backlinks. If you can create high quality content on your website that other websites will want to link to, that’s linkable content. Such content if SEO optimized can organically generate links on its own. You attract backlinks to your website by regularly providing original, useful, and relevant content in your niche/industry. That is the type of content that most likely generates good backlinks, improve your search ranking, and boost your DA score. Some of the best linkable content most popular with marketers are, Product reviews, Video content, Long-form blog posts,  How-to guides and informative web pages,  Original images, visuals, and infographics among others.

5. Encourage Guest Posting

If you encourage guest posting, you can determine where you want your backlinks to be. If your content is good enough and linkable, it helps to improve your DA since DA calculators do take into account the quantity and quality of backlinks. That makes it imperative that you must encourage only backlinks from legitimate, authoritative, and reputable websites. If you guest post on such websites and leave a link back to your website, it helps your DA score. Inevitably, consistently writing quality guest posts generates good backlinks. Such posts further help you to build highly beneficial relationships with other authoritative websites. Your relevant content out there on such websites shows users that you’re some kind of expert/authority in your industry/niche. That on its own helps to improve your website search ranking and it is good for business.

6. Improve Internal Linking and Backlinks

Internal links are links on your website that link to other pages on the site. They help search engines and other users to navigate the site. Backlinks are links to your website from other sites. Both types of links have marketing and search advantages the reason they are both vital to your DA and search ranking. However, backlinks are not that easy to get since it is not your website that’s providing them. What you do on your website helps to get them from other sites. So, if you consistently write high quality linkable content and guest posts, you can be rest assured that you’ll get high-quality backlinks as a consequence.

Last Line

The above steps will not only help to boost the DA score for your website, they’ll also make your website more user-friendly and enhance your search ranking. Irrespective of whether your aim is to improve your search ranking, optimize your website for users, or compare yourself to your competitors, improving your domain authority, DA is one useful metric you cannot afford to ignore on your website. However, DA only predicts success but does not guarantee it. But, it offers a useful signpost to measure your website with. Website success depends on some other factors among which DA is only an important one. 

Effective eCommerce Email Marketing Tools

Digital marketers rely immensely on email marketing tools to enhance their businesses. When in search of email automation and Artificial Intelligence, AI, to boost your marketing business, you’ve got to think email enhancement tools. Many of these tools have special adaptations to eCommerce businesses making them more effective thereon. In reality, different email marketing tools have different capabilities. It is best to use the right combination of tools that help to enhance your email marketing strategy.

Here are some of such tools you can take a look at.

SparkToro Tool

What this tool does is to provide you with a platform that can help you find and identify all sources of influences your audience might be interested in. Meaning, the tool has audience intelligence capabilities. With SparkToro’s Audience Intelligence capabilities, you can have access to difficult-to-get data about your audience’s preferences. This is in terms of what they read, listen to, watch, and are generally interested in. Having access to such a database is an invaluable source of knowledge that helps you come closer to your store’s audience. Such information helps you to understand what your audience wants or might need from you. If through such research intelligence you get to know what your audience likes, it helps to increase your chances of creating engaging and compelling email content. If you do so consistently, you can manage to save valuable time, money and efforts in your marketing activities and still be able to get good results.

Mailtrap Tool

Marketers find Mailtrap tool very useful for email testing. It is a very powerful tool for email testing since you can basically use it to run your email tests and improve on the emails before they are actually sent out. By using this tool, marketers ensure their approved/final emails are near perfect. What that means is that after the testing, the emails have all the necessary elements, like a great subject line, the right text in terms of photos and graphics volume/ratio and so on are in the right proportions. That helps to make a huge difference in terms of email deliverability and marketing conversions. With billions of emails sent out daily, most marketers know very well that low-quality and spammy emails are most likely going to end up in spam folders. Mailtrap tool helps to prevent that.

Grammarly Tool

No matter what you do in terms of the visual aspect of your emails, they must be easily readable to be effective. That is where Grammarly tool comes very handy. This tool helps marketers to send clean email content with no typos and grammatical errors. Grammarly tool provides users with AI-powered writing assistance. That helps to make sure that your email content is of high quality and will thus resonate with your audience as expected. This is because when email content is well structured and mistake-free, it helps people to better focus on the content and the meaning behind it. If it does that, it makes it more likely that readers will understand what the marketing message is all about and what the marketer is actually saying. Even if you have limited vocabulary, Grammarly tool as an effective digital writing assistance tool easily provides you with vocabulary recommendations for your content. That helps you in no small measure to find the right words to express your brand’s identity and to capture the attention of your readers better.

WebFX Tool

WebFX tool is a very effective Readability Test Tool. As a great choice digital writing assistance tool, WebFX tool helps in enhancing the content of emails. It allows you to input content and test its readability at the same time. With that, you can easily create content that’s easy for your readers to read and comprehend. By creating readable and easy-to-get email content, you can significantly increase your chances of having your email subscribers engage more with your emails. If they do, chances are higher that they can get to take such desirable actions like visiting your web store more often and taking advantage of the offers you might be sharing at any point in time.

Designmodo Tool

Designmodo tool is an extremely versatile tool that offers a wide range of website and email design solutions that business owners can use to create their eCommerce websites. It is a particularly very good tool for designing beautiful and efficient newsletters that attract the attention of readers compelling them to read the newsletters. Such newsletters are very useful to marketers for audience engagement. What this means is that if you use Designmodo tool to build your email newsletters, it allows you to create responsive email content that somehow helps to boost awareness and engagement for your business.

Visme Tool

Visme tool parades very unique credentials. It is a design-software that can be used for creating all sorts of graphics, including infographics and videos. If you want to make your emails as visually compelling as possible, Visme tool is what you need. Given the fact that most people are generally better able to process visual information than text information, emails that appeal more on visuals are generally more engaging. If you want your emails to keep your audience more engaged, be sure you provide them with more interesting visual content. Visme tool is the right tool to help you out in that quest.

Finally, based on experience and recommendations from expert marketers, if you deploy these tools well enough as part of your email marketing strategy, they can help you to get the most out of email marketing as a very powerful and effective channel of communication.

Best of luck with your email marketing activities!

How to Improve Your Online Reputation with Content Marketing

For many small business owners, online reputation matters a lot. If your online reputation is good, you stand a good chance of doing better business with prospective customers and customers. For this reason, managing your online reputation is hugely essential to your business success. Then what to do? You must explore all ways to market across multi-channel using content marketing. These here tips from experienced marketers can help improve your online reputation.

Sell Digital Products and Courses Online

As a digital marketer, you do not necessarily have to create free content all the time. In addition to free content, you create and sell good content as well. If you have the skills, you can create and sell digital products and online courses. Such content which is largely informative and educational can be sold to improve your revenue stream.

Use Social Media Tools to Streamline Your Marketing

Social media marketing is one great way to sell content on the internet. There are very many social platforms with peculiar tools that help the marketing process and many of these tools are free. Some of the platforms have in-house analytics tools which marketers depend on for great insights into their marketing activities. If you want to market through the various platforms, it can be quite time consuming. Therefore, you can take advantage of special online tools to help manage your platforms to save time and other resources.

Manage Reviews with New GMB Tools

As most marketers very well know, online reviews can always make a great difference in the online reputation of their businesses. If you want to quickly build a great reputation for your business online, just sign up on Google-My-Business, GMB, and take advantage of its tools. With continuous release of new options/tools for businesses, GMB has become one of the most important online platforms businesses can depend on to build their online reputation through reviews.

Be Dominant in Local Search Results

If you optimize your website for local searches it will help with your search results. A huge number of potential customers now habitually search Google for businesses “near me” in their search activities. “Near me” searches usually turn up local businesses. For many local businesses therefore, online search is often where new customers first interact with their brands. Therefore, your ability to get found through local searches can make a major impact on your reputation and the bottom line of your business.
 
Improve Your Live-streams

Video content marketing is hugely important to digital marketers because of the great results it gets when compared to other types of content. It is even better still if the video is live. So, live-streaming videos can be incredibly powerful ways to reach an audience real time. The results are great for your business reputation, lead generation and sales.

Market Differently with Testimonials, Reviews, and Recommendations

Testimonials, reviews and recommendations tend to help your marketing business in many different ways. They are very important because they serve as very sincere, genuine and useful insights that come directly from your customers. As such, they can provide valuable social proof to potential new buyers. But because they represent different types of feedback in content and context, it is helpful to marketers if they really understand and appreciate these differences. If they do and they market with them differently, it can greatly help to improve on their online reputation in addition to many other ancillary marketing benefits.

 

Build an Effective Instagram Presence

Instagram is becoming one social media platform that is quite business-friendly because you can open a business account on Instagram. This is why it is now one of the top social media platforms for today’s businesses. Instagram will not only help you to build an effective presence by having your content on its Feed and Stories, it will also help you to better and more effectively communicate with your customers.

Use the Best WordPress Plugins for Podcasting

Marketers who market with podcasts usually need multiple ways to share content. For these marketers, plugins are indispensable in their marketing activities. That is why many usually seek out and use web-hosts like WordPress to have access to the best plugins. WordPress provides many free and hugely versatile plugins to help the marketing activities of the websites they host. If your website is hosted by WordPress, you’ll find their plugins as very valuable assets for your podcasts.

What is Digital Marketing?

 At times, business marketers interchange digital marketing with online marketing in their business nomenclatures. Digital marketing is simply a marketing model which covers a wide range of tools and tactics designed to create brand awareness and name recognition for brands. The introduction and widespread proliferation personal computers, and other digital devices like tablets and smart phones gave rise to the digital age phenomenon. Most of these devices are so popular and easy to use for online marketing business that nearly every marketer currently keys in to them as very handy tools for the business. The real reason nearly every marketer is now involved in digital marketing.
Popular digital marketing practices among marketers include:

1.    Personal/Business Websites
2.    Other Online Advertising
3.    Email Marketing
4.    Video Marketing
5.    Influencer Marketing
6.    Search Engine Optimization, SEO
7.    Search Engine Marketing
8.    Social Media Marketing
9.    Social Media Advertising
10.    Infographics Creation and Promotion
11.    Podcasting
12.    Webinars
13.    Blogging
14.    Guest Blogging
15.    Content Marketing

Many digital marketers are online daily doing any of or a combination of all the above to get their businesses going. What works well for one person may not necessarily work well for another person because of our individual differences as human beings. What matters is to determine what works best for you in your own chosen line of business. What works well for you is what you should very well do to get the desired results every marketer craves for. That is what expert digital marketers recommend.

 

Free and Easy to Use SEO Tools Every Blogger Needs

If you are a blogger, you must be aware that digital marketers have discovered that search engine optimization SEO, is one of the most important components of every digital marketing strategy. Every blogger needs SEO in most efforts to improve a website or blog’s organic search ranking. What that means is the much needed traffic to the site. Not every blogger can afford to pay for SEO tools so many really go for the free tools some of which are for measurements and others for monitoring. It need not be overemphasized why monitoring is extremely important for every website/blog owner. The reasons are rather very obvious. The following are some free tools which readily come in handy for every blogger to use.

Google Analytics

This is readily one of the most popular free web tools at the moment. When integrated on your site, it enables you to easily comprehend the organic as well as other traffic flows to the site. It allows you to compare the past performance in a better way. With the data it generates, you can easily notice any changes in your site traffic. Such information enables you take decisions to ameliorate the causative problem or to eliminate it all together. Great tool no doubt!

Google Search Console

This is an instrument that gives you the ability to visualize how your site may appear in a search and how to impact with other appearance components. With the information it provides, you can at any time decide to rejig or juggle your site appearances until you get what works best before you adopt. The tool also lets you get the information on your top search queries, landing pages, countries and how it performs across devices and web browsers. In addition, it advises you on various mistakes that happen from website crawls by Search Engine bots and recommends HTML improvements. Another great tool no doubt.

Bing Webmaster Tools

Because of the very large share by Google, about 65% of search results, many marketers tend to neglect the Bing search engine which houses over 20% of the Internet’s search traffic. For that reason, experts also recommend the use of Bing Webmaster Tools as a decent method to keep a tab on how your webpage is dealing with Bing. This tool also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other components that can affect your performance even in Google. This is one more great free tool to have and use for your marketing efforts if you are eager to run with the pros.

How to Use Skype and YouTube to promote SFI Business

Both Skype and YouTube are two of the most effective tools for promoting any business online. That is why they are very useful tools for promoting SFI business. Skype with its chat app is a very effective and hassle-free way to communicate online. It is also very cheap if not totally free to use. It provides online real-time chat opportunity for quick messages and one-on-one interaction. You can pitch your SFI business directly to a prospect as if you are standing/sitting with them. That relationship helps to build quick trust and understanding which is very good for effective products promotion. That is what makes Skype chats very effective when promoting any business.

On the other hand, YouTube enables you to post and use videos online to promote or sell anything. YouTube is about the largest and most popular video-sharing site on the web. You can conduct webinars on YouTube and at the same time make available downloadable videos for your prospects and audience to study and use at any other time most convenient for them. Your videos can be shared to a very wide audience thereby helping to spread your marketing message very far beyond your imagination. The results could be quite outstanding when properly used to market any business, product or service.

These are some of the best ways you can use Skype and YouTube to promote SFI business.

Hope you find this information useful. Happy marketing!!!

 

Suitable Languages to Build Your Team With in SFI Business

Let me say straightaway that SFI business is not a business built with the limitations of language and environment as barriers. It appears the founders recognized these limitations right from the outset that is why they built a business where languages will not be barriers. For that and many other reasons I will come to shortly, I can say with all amounts of confidence that it is better to go beyond your spoken language and environment boundaries to build your team. Here now are some more reasons why it is better. 

 
1. SFI business is built mostly on the Internet which is not limited by spoken language or environment.

2. It operates 24/7 and never sleeps.

3. SFI business has inbuilt language translation tools.

4. The business of the future is on the Internet which is where SFI is.

5. Online communication is instant and not limited by language or environment.

6. The wider you cast your net, the better for your team building efforts and the Internet provides that wide world.

7. The Internet provides apps today which enable you to communicate with anyone live and real time irrespective of wherever they are in the world.

From the foregoing, I believe you will agree with me that it is not better to build a team within your own spoken language and environment alone. Rather, it is better and more beneficial to go beyond these boundaries when building your SFI team.