Effective eCommerce Email Marketing Tools

Digital marketers rely immensely on email marketing tools to enhance their businesses. When in search of email automation and Artificial Intelligence, AI, to boost your marketing business, you’ve got to think email enhancement tools. Many of these tools have special adaptations to eCommerce businesses making them more effective thereon. In reality, different email marketing tools have different capabilities. It is best to use the right combination of tools that help to enhance your email marketing strategy.

Here are some of such tools you can take a look at.

SparkToro Tool

What this tool does is to provide you with a platform that can help you find and identify all sources of influences your audience might be interested in. Meaning, the tool has audience intelligence capabilities. With SparkToro’s Audience Intelligence capabilities, you can have access to difficult-to-get data about your audience’s preferences. This is in terms of what they read, listen to, watch, and are generally interested in. Having access to such a database is an invaluable source of knowledge that helps you come closer to your store’s audience. Such information helps you to understand what your audience wants or might need from you. If through such research intelligence you get to know what your audience likes, it helps to increase your chances of creating engaging and compelling email content. If you do so consistently, you can manage to save valuable time, money and efforts in your marketing activities and still be able to get good results.

Mailtrap Tool

Marketers find Mailtrap tool very useful for email testing. It is a very powerful tool for email testing since you can basically use it to run your email tests and improve on the emails before they are actually sent out. By using this tool, marketers ensure their approved/final emails are near perfect. What that means is that after the testing, the emails have all the necessary elements, like a great subject line, the right text in terms of photos and graphics volume/ratio and so on are in the right proportions. That helps to make a huge difference in terms of email deliverability and marketing conversions. With billions of emails sent out daily, most marketers know very well that low-quality and spammy emails are most likely going to end up in spam folders. Mailtrap tool helps to prevent that.

Grammarly Tool

No matter what you do in terms of the visual aspect of your emails, they must be easily readable to be effective. That is where Grammarly tool comes very handy. This tool helps marketers to send clean email content with no typos and grammatical errors. Grammarly tool provides users with AI-powered writing assistance. That helps to make sure that your email content is of high quality and will thus resonate with your audience as expected. This is because when email content is well structured and mistake-free, it helps people to better focus on the content and the meaning behind it. If it does that, it makes it more likely that readers will understand what the marketing message is all about and what the marketer is actually saying. Even if you have limited vocabulary, Grammarly tool as an effective digital writing assistance tool easily provides you with vocabulary recommendations for your content. That helps you in no small measure to find the right words to express your brand’s identity and to capture the attention of your readers better.

WebFX Tool

WebFX tool is a very effective Readability Test Tool. As a great choice digital writing assistance tool, WebFX tool helps in enhancing the content of emails. It allows you to input content and test its readability at the same time. With that, you can easily create content that’s easy for your readers to read and comprehend. By creating readable and easy-to-get email content, you can significantly increase your chances of having your email subscribers engage more with your emails. If they do, chances are higher that they can get to take such desirable actions like visiting your web store more often and taking advantage of the offers you might be sharing at any point in time.

Designmodo Tool

Designmodo tool is an extremely versatile tool that offers a wide range of website and email design solutions that business owners can use to create their eCommerce websites. It is a particularly very good tool for designing beautiful and efficient newsletters that attract the attention of readers compelling them to read the newsletters. Such newsletters are very useful to marketers for audience engagement. What this means is that if you use Designmodo tool to build your email newsletters, it allows you to create responsive email content that somehow helps to boost awareness and engagement for your business.

Visme Tool

Visme tool parades very unique credentials. It is a design-software that can be used for creating all sorts of graphics, including infographics and videos. If you want to make your emails as visually compelling as possible, Visme tool is what you need. Given the fact that most people are generally better able to process visual information than text information, emails that appeal more on visuals are generally more engaging. If you want your emails to keep your audience more engaged, be sure you provide them with more interesting visual content. Visme tool is the right tool to help you out in that quest.

Finally, based on experience and recommendations from expert marketers, if you deploy these tools well enough as part of your email marketing strategy, they can help you to get the most out of email marketing as a very powerful and effective channel of communication.

Best of luck with your email marketing activities!