7 Facebook Marketing Tools to Grow Your Small Business

Experienced social media marketers have come to recognize Facebook as a platform that allows brands to sell their products and services to a large audience through a range of highly targeted paid ads and organic posts. Many Facebook users only see the platform as a mere social opportunity to connect and interact with friends no matter where they are in the world. But online marketers see the platform differently. They capitalize on its huge popularity to do business online because it is a very resourceful platform to do business on. This resourcefulness is enhanced by many of the in-house tools the platform has for connecting and engaging with a vast audience to bring in good traffic, new leads and increase sales.

If you are a small business owner and you want to effectively grow your business on Facebook, you must first know and be familiar with the unique marketing features of the platform. If you know these features well enough, you’ll discover that through Facebook marketing and through its features, you’ll find it highly beneficial for precise targeting, positive SEO impact, increased website traffic, customer service, and various easy-to-use ads formats.

No doubt, Facebook remains the most-used social media platform among social media marketers. Aside its huge popularity, Facebook’s in-house marketing tools also directly help business owners to:

•    Generate and boost traffic to the business owner’s website
•    Use various ads formats
•    Reach a much larger audience
•    Have a better two-way communication advantage
•    Improve search rankings on the business owner’s website
•    Run Facebook ad campaigns in different formats
•    Schedule and publish content (by linkage) on many social media channels at the same time
•    Get real-time data
•    Easily segment the audience and identify the demographics for marketing purposes

Here are 7 Facebook marketing tools you cannot afford to ignore if you want to grow your small business online.

1. Facebook Business Suite

Facebook Business Suite is one great tool business owners can use to monitor all their Facebook and Instagram accounts at the same time. With this tool, you can manage all of your operations in one spot. That helps to save a lot of time and efforts for you to focus more on other elements of your business. Using the tool, you can even draft and schedule feed posts and simultaneously publish them on your connected social media networks. Through the home screen of the app, you can see the display of important business updates such as messages, notifications, and comments received from connected social media platforms. All these the Business Suite effectively does through its in-house features for messaging, posting, insights, and for advertising that help to improve the experience of running a business. These features allow business owners to develop and run advertising, see insights about the engagement and performance of the content they share on Facebook and Instagram.

2. Pagemodo

Pagemodo is yet another great Facebook marketing tool business owners can use to modify their Facebook pages with eye-catching cover images, custom tabs, and contests. With Pagemodo, business owners can easily run contests, schedule posts, design a visual post, create custom Facebook tabs and make a cover image. Pagemodo’s cover-making tool is uniquely efficient and very similar to Canva’s tool. It allows you to pick the template, customize it with your own content, publish it on Facebook and share it on other connected social media platforms.

3. InVideo

This is a very effective online video editing tool. It allows business owners to make amazing and interesting videos in a short amount of time. Such eye-catching and interesting Facebook videos help with good ads that easily catch people’s attention. That is hugely beneficial for effective marketing purposes. The tool offers pre-made templates that you may use to create any type of video for your Facebook and Instagram stories. With InVideo tool, you can customize each ad frame’s text fields, sounds, and graphics for good marketing results.

4. Fanpage Karma

Fanpage Karma is a Facebook marketing tool with multiple functions. Business owners effectively use the tool for assessing the Facebook profiles which they use for marketing purposes. The tool effectively combines the functions of researching, communicating, analyzing, presenting, and publishing thereby helping to make marketing a bit easy for business owners. It helps business owners with the right info to quickly learn about bench-marking, page content, and engagement. Through Fanpage Karma, a business owner can easily write and publish posts, access important information on their posting, and keep track of an unlimited number of pages and profiles real-time. Through the app, business owners can study and compare critical data across several pages, including even those of competitors.

5. MobileMonkey

If you want to create leads and enhance engagement, Mobile Monkey is the right app you need for your Facebook Messenger marketing. The tool is a great chatbot builder. So, you can use it to build a chatbot, segment prospects, engage with customers, and generate leads for Facebook Messenger marketing. Once created, you can use the chatbot across several online platforms. Through it, you can enhance your communication with customers. It also helps business owners to automate their Facebook Messaging, SMS text messaging, Webchat, and on Instagram. Enhanced communication helps business owners to make more sales, get more leads, have better customer experience, and better overall business relationships. If you deploy Facebook chatbots properly, your marketing messages will benefit from high open rates, click-through rates, and conversion rates. These bots come in very handy for business owners who are keen on personalizing their customer experience.

6. Facebook Ads Manager

This is a great Facebook tool that aids in the creation and efficient management of Facebook ads. It helps business owners to target appropriate demographics. Facebook Ads Manager is a hugely versatile tool that helps business owners in the creation, execution and management of diverse ads on Facebook, Messenger, and other social media platforms. With it, smart business owners can streamline each ad campaign, provide analysis and insights for each ad set and improve the overall effectiveness of their ads. It helps to make ads cost-effective thereby helping business owners have a good ROI. Since Facebook offers a variety of ad options from which business owners can take a pick, with this tool, targeting and reaching out to specific groups is made simpler. You can also save costs by determining where to place ads and tracking how many people the ads reach.

7. ShortStack

ShortStack tool is really unique as the most powerful contest and giveaway marketing platform available on Facebook. It makes it simple for business owners to create and publish campaigns, and it combines campaign and email statistics into a single platform. That helps to save time and huge costs for business owners. ShortStack tool has the capability to track traffic sources, shares, views, and so much more marketing data real-time. Smart business owners can effectively use the tool to create great landing pages that seamlessly generate leads. Business owners can adopt ShortStack templates to use in their marketing campaigns if they are unable to create theirs. This is because the tool allows business owners to launch effective marketing campaigns in a matter of seconds. That greatly saves time and valuable resources. ShortStack contests and campaigns can be easily turned into lead-generation landing pages for a business owner’s website/blog.

Last Line

If you are a small business owner, you can through these tools reach new customers, engage with them, and build lasting business relationships. If you want to quickly boost growth for your small business, the time is now to choose and engage the foregoing tried and tested Facebook marketing tools.