6 Ways to Improve Domain Authority for your Website

Domain authority is a technical marketing metric digital marketers use to rate their websites. It appears to have first been developed by Moz but it is now widely used by many SEO tools. The rating helps website administrators predict where their website will appear on SERPs. The higher the rating, the better the chances that a website will be rated highly on SERPs because the Domain Authority (DA) of a website is based on a range of factors which search engines rely on to determine search rankings. Marketers can by deliberate efforts therefore improve the domain authority of their websites through these factors.

Here are 6 simple ways to improve the DA of a business website.

1. Make Your Website Mobile-Friendly

Some Google reports now attribute up to 60% of web traffic to mobile devices. Now that’s some huge chunk of traffic no serious marketer can afford to lose out on. What to do? Just make your website mobile-friendly enough to give the site a very good chance to benefit from some of that valuable traffic. By doing so, you will not only make the user experience on your website better, you will also improve its domain authority. You can improve the mobile-friendliness of your website through its design and layout which many experienced webmasters are not likely to ignore in this age and time if you are unable to do it yourself.

2. Increase Social Engagement

Most website owners know that social media appears to be where nearly everyone is at these days doing one thing or another 24/7. Exploring ways to increase social engagement of your website therefore becomes highly imperative. If for instance any web page of your website has been liked, shared, and commented on several times on social media, that page is more likely to get organic links to your website as well as more branded searches. That helps its ranking a great deal. If you use social media to interact fully with users interested in your content, it will improve your DA. An improved DA helps to drive more traffic and improves your search ranking.
 
3. Improve Page Speed

Page speed is one of the vital factors contributing to the use-friendliness of your website. Page speed impacts where your content ranks in search results, which in turn impacts your DA and Bounce Rate. You can do some in-house tests on your website to determine its loading speed. If for instance your web pages consistently take more than two or three seconds to load, it is a pointer that you have a problem. You can by deliberate action improve loading speed of your website pages by taking a look at the following factors:

Check the website design and hosting provider.
Ensure there are not too many widgets and plugins.
Optimize your Theme or Content Management System.
Make sure the Images and Video files are not unduly too large.

If widgets, ads, or large images and video files are responsible for slowing down your website speed, you may choose to remove them altogether if you cannot reduce their sizes enough to improve the loading speed of the site.

4. Write Linkable Quality Content

Writing linkable content is one of the best ways to get backlinks. If you can create high quality content on your website that other websites will want to link to, that’s linkable content. Such content if SEO optimized can organically generate links on its own. You attract backlinks to your website by regularly providing original, useful, and relevant content in your niche/industry. That is the type of content that most likely generates good backlinks, improve your search ranking, and boost your DA score. Some of the best linkable content most popular with marketers are, Product reviews, Video content, Long-form blog posts,  How-to guides and informative web pages,  Original images, visuals, and infographics among others.

5. Encourage Guest Posting

If you encourage guest posting, you can determine where you want your backlinks to be. If your content is good enough and linkable, it helps to improve your DA since DA calculators do take into account the quantity and quality of backlinks. That makes it imperative that you must encourage only backlinks from legitimate, authoritative, and reputable websites. If you guest post on such websites and leave a link back to your website, it helps your DA score. Inevitably, consistently writing quality guest posts generates good backlinks. Such posts further help you to build highly beneficial relationships with other authoritative websites. Your relevant content out there on such websites shows users that you’re some kind of expert/authority in your industry/niche. That on its own helps to improve your website search ranking and it is good for business.

6. Improve Internal Linking and Backlinks

Internal links are links on your website that link to other pages on the site. They help search engines and other users to navigate the site. Backlinks are links to your website from other sites. Both types of links have marketing and search advantages the reason they are both vital to your DA and search ranking. However, backlinks are not that easy to get since it is not your website that’s providing them. What you do on your website helps to get them from other sites. So, if you consistently write high quality linkable content and guest posts, you can be rest assured that you’ll get high-quality backlinks as a consequence.

Last Line

The above steps will not only help to boost the DA score for your website, they’ll also make your website more user-friendly and enhance your search ranking. Irrespective of whether your aim is to improve your search ranking, optimize your website for users, or compare yourself to your competitors, improving your domain authority, DA is one useful metric you cannot afford to ignore on your website. However, DA only predicts success but does not guarantee it. But, it offers a useful signpost to measure your website with. Website success depends on some other factors among which DA is only an important one.