How to Improve Your Online Reputation with Content Marketing

For many small business owners, online reputation matters a lot. If your online reputation is good, you stand a good chance of doing better business with prospective customers and customers. For this reason, managing your online reputation is hugely essential to your business success. Then what to do? You must explore all ways to market across multi-channel using content marketing. These here tips from experienced marketers can help improve your online reputation.

Sell Digital Products and Courses Online

As a digital marketer, you do not necessarily have to create free content all the time. In addition to free content, you create and sell good content as well. If you have the skills, you can create and sell digital products and online courses. Such content which is largely informative and educational can be sold to improve your revenue stream.

Use Social Media Tools to Streamline Your Marketing

Social media marketing is one great way to sell content on the internet. There are very many social platforms with peculiar tools that help the marketing process and many of these tools are free. Some of the platforms have in-house analytics tools which marketers depend on for great insights into their marketing activities. If you want to market through the various platforms, it can be quite time consuming. Therefore, you can take advantage of special online tools to help manage your platforms to save time and other resources.

Manage Reviews with New GMB Tools

As most marketers very well know, online reviews can always make a great difference in the online reputation of their businesses. If you want to quickly build a great reputation for your business online, just sign up on Google-My-Business, GMB, and take advantage of its tools. With continuous release of new options/tools for businesses, GMB has become one of the most important online platforms businesses can depend on to build their online reputation through reviews.

Be Dominant in Local Search Results

If you optimize your website for local searches it will help with your search results. A huge number of potential customers now habitually search Google for businesses “near me” in their search activities. “Near me” searches usually turn up local businesses. For many local businesses therefore, online search is often where new customers first interact with their brands. Therefore, your ability to get found through local searches can make a major impact on your reputation and the bottom line of your business.
 
Improve Your Live-streams

Video content marketing is hugely important to digital marketers because of the great results it gets when compared to other types of content. It is even better still if the video is live. So, live-streaming videos can be incredibly powerful ways to reach an audience real time. The results are great for your business reputation, lead generation and sales.

Market Differently with Testimonials, Reviews, and Recommendations

Testimonials, reviews and recommendations tend to help your marketing business in many different ways. They are very important because they serve as very sincere, genuine and useful insights that come directly from your customers. As such, they can provide valuable social proof to potential new buyers. But because they represent different types of feedback in content and context, it is helpful to marketers if they really understand and appreciate these differences. If they do and they market with them differently, it can greatly help to improve on their online reputation in addition to many other ancillary marketing benefits.

 

Build an Effective Instagram Presence

Instagram is becoming one social media platform that is quite business-friendly because you can open a business account on Instagram. This is why it is now one of the top social media platforms for today’s businesses. Instagram will not only help you to build an effective presence by having your content on its Feed and Stories, it will also help you to better and more effectively communicate with your customers.

Use the Best WordPress Plugins for Podcasting

Marketers who market with podcasts usually need multiple ways to share content. For these marketers, plugins are indispensable in their marketing activities. That is why many usually seek out and use web-hosts like WordPress to have access to the best plugins. WordPress provides many free and hugely versatile plugins to help the marketing activities of the websites they host. If your website is hosted by WordPress, you’ll find their plugins as very valuable assets for your podcasts.