How to Grow Your Business with Outbound Sales Strategies

If you run your business online, you need a good outbound sales strategy if you want your business to grow. You may face huge challenges figuring out what works and what doesn’t in your marketing activities. That is expected. But, experienced marketers like to advise “using and testing” to determine what strategy works best. Many do recommend a delicate mix between inbound and outbound sales strategies to get the best results.

These here are some tested outbound sales strategies that could have a positive impact on the growth of your own business.

Create Your Ideal Customer Persona

Before developing any marketing strategy, first you must create an ideal customer persona right from the outset. A good customer persona allows you to understand your existing customers and prospects better. With it, you can better curate your content, services, product development and messaging to meet your target audiences' specific demands, behaviors and issues. To create a reliable customer persona, you may choose to directly interview your existing and prospective customers to uncover what they like most about your brand, services and or products. That is in addition to researching your customers’ database to discover trends related to your leads and the customers' behavior towards your content. The info and insights you glean from these exercises will help you to create and ideal customer persona to market to.

Market on Social Media

By way of definition, social media marketing involves the use of social media platforms to promote your brand's product/service. These days, social media appears to be where nearly everyone is at doing their own things around the world 24/7. It is the versatility of social media that business owners leverage on to communicate and engage with customers and reach new audiences. When properly nurtured, it is this audience that can potentially become paying customers. If effectively used, popular social media platforms like Facebook, Twitter, LinkedIn and Instagram can help business owners to establish great business relationships by helping them to widely share content of value to potential customers.

Generate Quality Leads

Without a doubt, lead generation is by far one of the most effective ways to succeed in outbound sales marketing. For this reason, business owners always need to consciously generate quality leads for their businesses. Lead generation may be a very technical and hugely challenging activity for most marketers but it is worth the while in the long term. Business owners can however reliably use reputable lead generation tools like ZoomInfo and LinkedIn Sales Navigator to help them out. If you have already created an ideal customer persona, you can leverage these tools to help look for qualified prospects that could be a great match for your product/service. In addition to this, you can generate quality leads by way of deliberate referral programs technique. These are programs that encourage other people to promote your brand in exchange for some token value for every converted lead.

Be Active in Online Communities

Marketers are gradually discovering that participating and being very active in online communities actually delivers a number of advantages to businesses. Online communities such as forums, internet communities and Facebook groups can be great networks for you to get an overview of your product/service and to evaluate how your customers are relating with your brand. The insights from these communities really help brands to improve their offerings, create better products and build better and stronger brands. In addition, you can take advantage of these online communities to create strong partnerships by taking advantage of networking opportunities with fellow business owners in your industry/business niche. That helps to grow and strengthen your brand. As a direct marketing effort, you can directly promote your product/service by providing quality content to the community and reaching out directly to members that may be interested in what you are selling.

Use Cold Email Marketing

Email marketing is still a very effective marketing strategy if spamming is eliminated. Cold email marketing works best if you can create great quality, and attention-grabbing emails, that are optimized and targeted at a segmented audience. If such mails have attention-grabbing headlines, they entice people into opening the emails and possibly acting on them as well. If you send cold emails, make sure to follow up with your prospects and to track the “open-rate” of the mails using online tools. From your analytics/metrics, you can get insights about prospects that opened your emails and actually visited your website. If such persons did not make any purchase, you can then directly promote your brand to them again through re-targeting ads.