Free and Easy to Use SEO Tools Every Blogger Needs

If you are a blogger, you must be aware that digital marketers have discovered that search engine optimization SEO, is one of the most important components of every digital marketing strategy. Every blogger needs SEO in most efforts to improve a website or blog’s organic search ranking. What that means is the much needed traffic to the site. Not every blogger can afford to pay for SEO tools so many really go for the free tools some of which are for measurements and others for monitoring. It need not be overemphasized why monitoring is extremely important for every website/blog owner. The reasons are rather very obvious. The following are some free tools which readily come in handy for every blogger to use.

Google Analytics

This is readily one of the most popular free web tools at the moment. When integrated on your site, it enables you to easily comprehend the organic as well as other traffic flows to the site. It allows you to compare the past performance in a better way. With the data it generates, you can easily notice any changes in your site traffic. Such information enables you take decisions to ameliorate the causative problem or to eliminate it all together. Great tool no doubt!

Google Search Console

This is an instrument that gives you the ability to visualize how your site may appear in a search and how to impact with other appearance components. With the information it provides, you can at any time decide to rejig or juggle your site appearances until you get what works best before you adopt. The tool also lets you get the information on your top search queries, landing pages, countries and how it performs across devices and web browsers. In addition, it advises you on various mistakes that happen from website crawls by Search Engine bots and recommends HTML improvements. Another great tool no doubt.

Bing Webmaster Tools

Because of the very large share by Google, about 65% of search results, many marketers tend to neglect the Bing search engine which houses over 20% of the Internet’s search traffic. For that reason, experts also recommend the use of Bing Webmaster Tools as a decent method to keep a tab on how your webpage is dealing with Bing. This tool also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other components that can affect your performance even in Google. This is one more great free tool to have and use for your marketing efforts if you are eager to run with the pros.