Changing Trends of Guest Blogging

Expert bloggers always insist that guest posting is one great technique that can help promote your blog virally. Experience has shown that this is largely true. It works some wonders at times.  The real reason many bloggers now want to keep abreast of any new trends in guest posting. Here now are some of the ways that guest posting has changed over the years in digital marketing.

 

Bloggers Have Become Much More Choosier

Unlike years past, what goes into your content and what sites it is linked to are becoming of paramount importance. The real reasons bloggers have become much more careful in choosing what goes into their content and where the links point to. Many Bloggers now make a living off of their sites so they have become more protective and choosy of what they put on them and what is linked to them. Pointing links to prohibited sites and writing about prohibited materials are now off limits for most bloggers.

Increasing Importance on Engagement

SEO techniques have proved conclusively that engagement on a website can impact the ranking of the website. Similar results show with more interaction with their content on social media. That is why websites and brands which are able to use social media effectively can easily become household names with unlimited popularity.

Content Quality Has Increased

As bloggers become more knowledgeable, content quality is impacted and search engines never fail to take note. Poor grammar, punctuation and poor presentations now impact negatively on guest posts. Some sites now routinely reject poor posts even before search engines get to discover them. The real reason good quality content is now most desirable on guest posts.

Tracking Tools Have Become Smarter and More Accurate

With increasing sophistication and smartness of tracking tools, it is now fairly easy to identify content that is capable of bringing in good traffic. That “intelligence” is garnered from data that is collected from social shares, visits from guest posts and leads generated from them. There is less guess work and “shooting in the dark” now because the tracking tools readily come up with smart data which can be turned into actionable content marketing plan. This is why the guest posting niche of marketing continues to change and evolve to keep up with smart tracking tools.

Blackhat Techniques Are Reducing

Because Search Engines are getting smarter and more accurate, Blackhat techniques have started losing grounds. Some guest bloggers sometimes hide codes in an infographic to hoodwink search engines. This is one typical example of blackhat technique of many guest bloggers which is very difficult to get away with right now. These days, search engines routinely penalize companies and websites utilizing such techniques. The real reason many guest bloggers are now not very comfortable using blackhat techniques.