5 Ecommerce Marketing Strategies Your Small Business Needs

If you are running a small business online, just pay attention. One major challenge many small business owners face daily is how to increase online sales. One fact you must know is that it is a rat race for small businesses out there online. That makes it a really difficult task to know where to start and how to stand out from the thousands of other e-commerce sites online. A real challenge no doubt! That is where e-commerce marketing strategies come in really handy if you know what you are doing. Give a try to these here 5 marketing strategies that have been proven to work for many e-commerce businesses in the past and are still working for others.



Content Marketing

One of the most popular marketing strategies right now is content marketing. It is the process of creating online material like blogs, gifs, videos, infographics, photos, or any other form of content that suits your target audience, with the aim of increasing visitors to your website. It can also educate your customers so that they can improve their performance within the niche. The more of your content someone sees, the more familiar the potential customer becomes with your brand.

Social Media Marketing

If you run a small online business and you are not on social media, there is a tendency to ask, where are you? If you are on social media and you are using it right, it can have a big impact on your sales figures within a very short while. It is also one of the quickest and easiest ways to create brand awareness. You can easily create an account on social platforms like Twitter, Facebook, Instagram and Pinterest then test and find out what works best for your type of business. Your marketing strategy gets worked out from the information you gather and your business prospers as a result.

Email Marketing

There has been talk that email marketing is waning in popularity. Well, that is neither here nor there at the moment. For many e-commerce business owners, email marketing still drives the fastest immediate results in terms of webpage traffic and sales. It may take awhile to build your email list but it just has to be done if you hope to make any success out of email marketing. Here is how, according to experts. You can build your email list in one of two ways or both. Firstly, by asking customers to opt into your newsletter when they check in/out and secondly you can choose to add an opt-in form to your homepage or other popular pages of your website.

Guest Blogging

If you are a good blogger, guest-blogging by publishing blogs on other sites can be a great way to connect with a whole new audience as well as establishing yourself as an authority in your industry. The bottomline is traffic to your own linked site if readers find your material interesting and rewarding. That is why you must not restrict yourself to publishing blogs only on your own site if you want quick results.

Search Engine Optimization, SEO
 
SEO techniques are a bit too technical for a newbie in e-commerce marketing. You can get expert help if necessary to get your site ranking high in search engine results. Very significantly, your website has no significance if a user cannot find it on the most popular search engines particularly Google. SEO makes your website organically visible on search engines. With a proper mix of the right keywords in your content both on-page and off-page, the site can be optimized to make it search engine friendly. That helps to attract the much needed traffic to your website making it a good e-business strategy.