What is Digital Marketing?

 At times, business marketers interchange digital marketing with online marketing in their business nomenclatures. Digital marketing is simply a marketing model which covers a wide range of tools and tactics designed to create brand awareness and name recognition for brands. The introduction and widespread proliferation personal computers, and other digital devices like tablets and smart phones gave rise to the digital age phenomenon. Most of these devices are so popular and easy to use for online marketing business that nearly every marketer currently keys in to them as very handy tools for the business. The real reason nearly every marketer is now involved in digital marketing.
Popular digital marketing practices among marketers include:

1.    Personal/Business Websites
2.    Other Online Advertising
3.    Email Marketing
4.    Video Marketing
5.    Influencer Marketing
6.    Search Engine Optimization, SEO
7.    Search Engine Marketing
8.    Social Media Marketing
9.    Social Media Advertising
10.    Infographics Creation and Promotion
11.    Podcasting
12.    Webinars
13.    Blogging
14.    Guest Blogging
15.    Content Marketing

Many digital marketers are online daily doing any of or a combination of all the above to get their businesses going. What works well for one person may not necessarily work well for another person because of our individual differences as human beings. What matters is to determine what works best for you in your own chosen line of business. What works well for you is what you should very well do to get the desired results every marketer craves for. That is what expert digital marketers recommend.