6 Ways to Convert Your Website Visitors to Customers

  The first significant aim of any online marketer is to drive traffic to his/her website. Bearing in mind that your website visitors are just getting to know you the first time they land on your website, it’s not enough to simply drive traffic. You must ensure that their first impression is a good one, and that what you offer is attractive enough to keep bringing them back. If visitors simply come to your site without taking any further action on your website and indeed making a purchase, what you have are mere visitors instead of customers which you really need. What you can do is some quick optimization on your website to transform visitors into repeat buying customers. That takes some efforts which you must be ready to make to put your website in the right shape to convert visitors to customers. Note carefully that none of these ways must stand alone if you want good results. To be effective, they need to be used strategically together to match your customer journey from introduction to sale. That requires some marketing skills because in reality, it takes dedication and time to build worthwhile, long-term relationships.

Here are some 6 tested and proven ways to convert visitors with relative ease.

01. Making Your Website Attractive

First, be sure your website is easy to use and user-friendly thereby making it very attractive to users. You must therefore invest in its design and deployment. Since quality design starts with the user experience, you’ve got to make sure your website is easy to navigate and user-friendly. You can add smart search functionality, streamlining the checkout process, and optimizing the mobile experience to make it attractive to all classes of users. That is the main reason you need quality website design because it generally takes a few seconds for users to form an opinion about your website. The design plays some role in helping them to decide whether or not they are staying or leaving. 


 
02. Improving Your Website Loading Speed

 Loading speed is also very important. Having settled for a good design, you can then boost the performance of the site. The faster the site loads, the better it is at increasing your sales. A professional website developer can help increase the loading speed of your site if you are unable to do it yourself by working on reducing the sizes of the images on the site, porting to a good Web Host and tinkering with your CDN, Content Delivery Network.

03. Improving Your Customer Support

This is rather obvious. The better you treat your customers, the more patronage you get from them. Quick and timely response to customer concerns helps keep customers. The use of auto-responders on your website can be very helpful for your customer support efforts. Anytime your site visitors have questions and concerns, it somehow gets in the way of their buying decisions. The quicker and faster you address these concerns, the faster they make their buying decisions. If it habitually takes you too long to address customer concerns, many simply move elsewhere in search of their needs.

04. Having a Captivating Landing Page

What your site needs is not just a landing page, but a “call-to-action” landing page. That is what helps in the conversion process. No doubt you are aware that Landing Pages are single, direct pages that encourage users to take a specific action. They help provide the “bait” and when the visitor “bites”, you simply get yourself a new customer. Landing pages are really useful to increase email lists, signups, social sharing, giving out gifts and eBooks, discount coupons and so many other token items which help to arrest the attention of visitors getting them to act in a predictable way.

05. Working on Your Click-Through-Rates, CTR

A CTR is a very smart way to measure your site users’ activities on your website. It usually results from a very clear invitation to some form of benefit or reward tucked away somewhere in your website. An effective CTR occurs when users know what exactly is in it for them if they honour your Call-To-Action, CTA. If they know before hand, they are more likely to take real action to get it. Hyper-specific Call-To-Actions, CTAs like “Click here for your discount code” have been known to work wonders in landing pages and even blog posts to generate high CTRs.

06. Integrating a Blog

These days, nearly every online marketer is into content marketing or direct blogging. Everyone out there online is looking for information and people get attracted to where they get information which helps them to take informed decisions. Integrating a blog in your website can serve that purpose. When people trust and respect the information your blog provides, that helps to convey some form of authority. That is the attraction which keeps people coming back for more. That way, with a smart call to action, CTA, you can convert such visitors to customers.