How a Business Blog can Help Boost Your Marketing Strategy, 5 Tips

Content marketing is increasingly becoming popular among digital marketers and blogs appear to be leading the charge. A huge number of marketers are now using blogs as their main attractions tool to pull traffic to their business websites. However, it is only marketers who blog high quality and highly informative content on a good niche that tend to get the best results. These are marketers who when creating content for their blogs never neglect to follow the best SEO practices to optimize their content for search engines. The reason for this is simple. With content optimization techniques on their blogs, these marketers manage to increase the number of visitors to the blogs. With a good SEO, search engines particularly Google are able to rank blog texts higher on their SERPs. That is good for organic traffic which is highly valuable to marketers.

Most experienced marketers achieve organic reach by using a content-optimized blog. What this means is that these marketers are able to cut down on promotional expenses by using less of paid ads in their promotional efforts. With good SEO in place, experience shows that a large portion of the target audience still finds its way to business blogs through browser searches. That is organic traffic. Most of the people who make up this traffic are usually looking for a solution to their problems. What is therefore critical for a good blog is to consistently create appropriate content that isn’t just about selling, but about solving peoples’ problems. If you want your business blog to act as a real booster to your marketing strategy, do not ignore the following.

1. Produce High Quality Content Consistently

The only credible way to get traffic and earn money from your business blog is to consistently provide your blog readers with valuable content. The more often people read your posts, the more likely they are to click on the affiliate links embedded in the content. Doing so translates to more leads, sales and good income through earned commissions for the blogger. For this reason, a blogger must always aim to gain the trust of his target audience by being absolutely honest about the products/services he is promoting. The high quality content you consistently produce as a blogger helps to build this trust.

2. Target a Market Niche

Your blog can never gain much traction on the internet if it is not well targeted at a market niche. Be sure to restrict this niche as it fits the type of product/service you want to promote. Your blog posts become interesting when you write about the offers/opportunities that will attract the interest of your readers. Do concise surveys to determine who your competitors are in your chosen niche. You can choose several related topics and use them to further broaden the niche. But, be sure to target a less competitive niche since the lower the level of competition, the better attention your blog gets.

3. Identity your Target Audience

Because it is by far easier to successfully market to an audience you know, you must always endeavor to identify your target audience before marketing to it. If you know who your target audience is, you can easily craft your marketing messages to meet their needs. Such messages become more effective as a result.

4. Carefully Choose your Blogging Platform

You must carefully choose a blogging platform from a variety of platforms available for creating blogs. Blogger and WordPress are readily two of the most popular of all blogging platforms today. They offer a wide range of features and tools that assist bloggers to make a success of their blogging activities. Both are great blogging platforms that can help boost any marketing strategy no matter how sophisticated.

5. Optimize your Blog

To optimize your blog successfully, you must give serious consideration to SEO, Search Engine Optimization. SEO helps to make your blog content visible to search engines. With it, search engines can rank your blog content high on their SERPs. That translates to good organic traffic coming over to your blog. So, you can effectively use optimization strategies to increase blog traffic and earnings. Great for your marketing strategy no doubt! If you do not have the technical knowledge to effect SEO on your blog, you can hire the services of professional webmasters to do it for you. DIY tools are also available to help you out. Expert marketers recommend the following tools to optimize your blogs for search engines:

•    Google Trends: This tool helps to check the level of interest in a keyword and to determine which keywords are becoming more popular is Google Trends.
•    SEMrush: This tool helps to provide information about website traffic, backlinks, keyword positions and ideas for search engine optimized content, among other things.
•    Moz: This tool helps to check the positioning of your website in search results. It is some kind of ranking based on link authority and importance of your website when compared to others. A website’s Moz ranking is determined by the number of backlinks it has, the value of those links, and the authority of the website’s domain. Moz ranking range is usually from 0-100. The nearer the score is to 100, the better the SEO of the website.